Search With Candour

In this episode, you'll hear from Jack Bamfield of Verve Search on how to run a successful link building campaign from ideation to outreach. Jack gives real-world case studies and provides templates of his own outreach email campaigns. You can watch the full video of Jack's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing how to combat PPC click fraud and what's changing with the new Google SERP. New Google SERP Google are changing how ads look and introducing favicons into search results PPC Click fraud How can you identify and combat click fraud? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing the Google Marketing Live 2019 event announcements including: Discovery ads Google's new native ad format appearing over many properties Gallery Ads Coming out of beta to the top of a SERP near you New Shopping Experience Is Google finally gearing up to go toe to toe with Amazon? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook will be discussing: Google I/O New features coming to Google Search such as AR and Google Lens updates Evergreen Googlebot What does Googlebot's version update mean for Javascript and SEO HowTo and FAQ structured data Google's support for HowTo and FAQ structured data on search and assistants You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook will be discussing: Google Search Console bugs There was a 16 day data loss within Google Search Console and errors with manual action reports. Bing Ads rebrand The Bing Ads platform is rebranding to Microsoft Ads and changing focus. Google XSS exploits A newly released zero-day exploit that allows blackhats to inject links and content onto third party website's Google cache. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

In this episode, you'll get some insight into techniques that blackhat SEO that have been used to rank in Google and make the people prepared to do them a lot of money. Listening to Craig Campbell will give businesses insight into what their competitors may be doing, how to protect themselves and maybe some inspiration to think outside the SEO box. You can watch the full video of Craig's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

What's in this episode? Mark Williams-Cook will be discussing: Yoast Schema Yoast have just published version 11 of their plugin claiming they have "solved" schema, by tying together the graph for you. Google AMP signed exchanges Search results for AMP can now display the hosting domain, rather than Google's properties using signed exchanges. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

 What's in this episode? Mark Williams-Cook will be discussing: Google de-indexing and other bugs A dive into the massive bug that caused millions of pages to be dropped from Google's index and what you can do about it, as well as a look at Google's rich data and cache bugs that are also causing headaches for site owners. Google Search Console updates New reports in the GSC interface, including the Google Discover report and the updating of performance reports to include only canonical URL data. Gallery Ads A look at Google's new beta 'Gallery Ad' format that is shaking up paid search results. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing: - Sub-site links in Google Google appears to be testing a new category of 'sub' site links on mobile. Triggered on brand ads, Google offers searchers the opportunity to navigate directly to products from a vertical accordion. - Google replacing audience keywords with custom intent audiences Rob will explain the different between audience keywords, custom intent audiences and what it means for advertisers on Google Ads. - Bing's Action Extensions Bing has dropped a big new feature that they claim enhances advertiser's click through rates by an average of 20%! We'll find out more about it and how to use it. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

The special holiday (well, Mark's holiday at least) episode! In this episode, you'll hear a recording from the SearchNorwich meetup of SEO expert Andrew Martin giving his talk on how to win SEO results with schema. Google told us last year that schema was on of the two most important things to focus your SEO efforts on and just in the last episode we highlighted how some SEOs were exploiting schema to grab rankings they not be deserving. It's powerful stuff and Andrew gives one of the best introductions on the topic, so enjoy! You can watch the full video of his talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

In this episode, Mark Williams-Cook will be talking about: - Pagination problems There is a significant pagination bug present in the WPEngine system and Google have updated their best practise advise regarding pagination. - Date published abuse Google reaffirm best practise for articles using datePublished and dateModified as some SEOs cite concerns Google may not have a grip on this as publishers are abusing it for rankings - Google My Business fraud reporting In case you missed it, Google My Business as launched a new form which enables you to report competitors or fraudulent listings within Google My Business.  You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk 

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing: - Google Ads Shopping Updates Google is merging Google Images with the standard Search Network for Shopping Campaigns, this means you can no longer opt-out of having shopping ads showing on Google Images.  - Apple's ITP v2.1 is going to disrupt Analytics The new Intelligent Tracking Prevention going live in Safari 12.1 and iOS 12.2 will automatically expire cookies than are more than 7 days old, which will inflate Google Analytics metrics. - Google's broad core algorithm In a rare confirmation, Google has announced they are pushing a large, 'broad, core' algorithm update. We'll be discussing the impact and Google's advice on what to do. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk