Launch and Scale

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 38:41:20
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Sinopsis

Khierstyn covers proven strategies to launch and scale a product successfully online through a mix of actionable content, business challenges, and interviews.

Episodios

  • 59 - 3 Reasons Why You Should STOP Using Kickstarter To Launch in 2022

    02/04/2022 Duración: 19min

    Kickstarter is a great way to launch your product, right? Think again! In this podcast, I share 3 reasons why you should stop using Kickstarter and start launching your product the smart way. Kickstarter isn't the platform it once was and it may not be the right platform for you. In fact, most Kickstarter Product launches fail. In this video, we're going to talk about the reasons why you should stop using Kickstarter in 2022. Now, I know what you're thinking: "Why would I want to stop using one of the most popular crowdfunding platforms in the world?" Well, it turns out that there are a few key reasons why Kickstarter might not be the best option for your crowdfunding campaign in 2022. So if you're planning on launching a Kickstarter campaign in the next few years, make sure to listen to this podcast episode!

  • 58 - Top 5 Shopify Mistakes To Avoid When Scaling Your Brand

    26/03/2022 Duración: 18min

    Looking to scale your Shopify business? Make sure you avoid these top 5 mistakes! From not having a clear plan to neglecting your branding, these tips will help you grow your store the right way.   I want to share with you top five mistakes that people make when scaling their business on Shopify. You don't want to be one of those people who end up wasting money and time or not getting the results they were expecting - so listen to this podcast episode for some great tips on how to avoid these common pitfalls.

  • 57 - The Reason Your Launch Failed And 5 Product Launch Strategies To Fix It

    16/03/2022 Duración: 17min

    I've seen a lot of launches fail. If your product launch failed, don't worry. You're not alone. The reason why is often the same: The product launch strategy was not optimized for the audience, and the person launching it didn't have an understanding of their customers. It's no secret that launching a product is difficult. It requires a lot of energy and focus, but it can also be very rewarding! In this podcast I share my thoughts on the common reasons for launch failure and how you can use a few different strategies to make your next launch successful! In this podcast, I'm going to share the reason your launch failed and five product launch strategies that will fit it.

  • 56 - What Completing An Ironman Taught Me About Product Launches

    08/03/2022 Duración: 21min

    Building an eCommerce Business and competing in a 17 Hour Triathlon actually have a lot in common. A few years ago, I decided to sign up for an Ironman race. I had no idea what I was getting into, but I knew it would be a challenge. And it was! Completing an Ironman taught me a lot about product launches. Here are nine lessons that you can apply to your next product launch.

  • 55 - The Best Email Marketing Software For Shopify Stores In 2022

    01/03/2022 Duración: 22min

    I've done a lot of research and testing, so in this podcast, I'll show you what I believe is the best email marketing software for Shopify stores in 2022. With so many options to choose from, it can be hard knowing which email marketing software is right for you. There are some things that every shop owner should consider before making their final decision like; free or paid service plans, automation features and simplicity/ versatility. In this podcast, I'll show what factors into my choice of an excellent Shopify-compatible Marketing Automation Tool (that's also permanently available)

  • 54 - STOP! Use This Product Launch Timeline Strategy Or Go Broke

    22/02/2022 Duración: 17min

    If you're planning a product launch, it's crucial to create and follow a timeline. Without one, you'll likely end up overwhelmed and struggling to hit your deadlines. In this podcast, I'll share with you the steps you need to take to create an effective product launch timeline - so you can avoid costly mistakes and ensure your success. Launching a product is hard. There's so much to do, and it can be easy to make mistakes that cost you time and money. In this video, I'm going to share with you a timeline strategy that will help you launch your product successfully.

  • 53 - Pre-Launch Marketing Strategies To Have A Successful Launch

    15/02/2022 Duración: 14min

    If it's your dream to launch and scale an eCommerce brand of your own and get freedom in your life then you're going to want to watch this video. The truth is a lot of businesses don't have successful product launches. In fact, most product launches fail due to a few misses early on. In this podcast, I discuss 5 pre-launch marketing strategies to have a successful launch. Do you remember Field of Dreams, if you build it, they will come? Well, what happens when you build it and they don't come? Having the right e-commerce marketing strategy matters when selling a new product on Shopify or whatever e-commerce platform you're using. The fact is that the difference between having a product after launch is able to scale comes down to these 5 pre-launch marketing strategies. So if you're looking to grow a Shopify brand and build your dream of growing an eCommerce business then enjoy our latest video on our 5 pre launch strategies.

  • 52 - 5 Strategies To Successfully Launch Your eCommerce Product

    08/02/2022 Duración: 10min

    Launching a successful eCommerce product is no easy task. But with these five fail-proof strategies, you'll be on your way to success in no time! From researching your competition to building a strong social media presence, these tips will help you every step of the way. There are so many things to consider when launching a successful eCommerce product - from market research to branding to logistics. But don't worry, I've got you covered! Launching a new eCommerce product can be daunting. There are so many things to think about - from finding the right supplier to getting your marketing strategy right. In this podcast, I'll share with you five fail-proof strategies for launching a successful eCommerce product. So what are you waiting for? Start planning your next big launch today!

  • 51 - How To Use Pre-Orders To Validate Your Product Ideas

    01/02/2022 Duración: 10min

    Have you launched a product, invested thousands of dollars, only to watch it fail? What if there was a better way? Bringing a product to market is always challenging. There are so many unknowns and yet, what if we had a system to reduce the risk of launching a product and increase our profits? Validating your product before you bring it to market can save you thousands of wasted money. In the past crowdfunding was the best way to validate products but as the market mature shifting to a pre-order launch, strategy is the best way to launch a product in 2022. In this podcast, we teach you how to validate your product ideas using pre-orders.

  • 50 - Commit 2022: How to Go From Average to a High Performer

    01/01/2022 Duración: 41min

    In this interview with Commit Action Founder, Peter Shallard, we dig into what's actually holding you back from achieving your goals.

  • 49. Iron Cowboy: Mental Stamina & Defying The Odds

    28/12/2021 Duración: 51min

    In this episode, we interview James Lawrence, the Iron Cowboy. In the past decade, James has completed the 50:50:50 [50 Ironman Distance Races in 50 States in 50 Days], and 100 in 100 for his Conquer 100 Campaign. His work has been featured in his Netflix Documentary "The Iron Cowboy" as well as Amazon Prime when he competed in the World's Toughest Race.   This is a conversation about mental grit and continuing on when the odds are against you winning.

  • From $0 to $250K in 12 months - scaling fast in a pandemic (feat. Cali Weights founder, Eric Howard)

    05/07/2021 Duración: 42min

    Want to build the audience for your product FAST? Try out my system - Get your training for FREE! ⭐: https://khierstyn.clickfunnels.com/free-training-case-study-page ** Or do you want to Scale your e-commerce brand? Check out our advanced E-commerce program, The Scale Mastermind: http://joinscalemastermind.com/

  • No prototype? How to STILL work with Influencers

    02/02/2021 Duración: 11min

    Want to build the audience for your product FAST? Try out my system - Get your training for FREE! ⭐ https://khierstyn.com/free-training​

  • What Is Clubhouse? IMPORTANT For Brand Owners!

    02/02/2021 Duración: 13min

    The big question right now is: What is Clubhouse? And as brand owners, how can you make the best use of it? You probably have a lot of questions, like is it user-friendly? Is it an exclusive application? How can I get an invite? Stick around and we'll be talking about all of that and a lot more, in this video and the next ones! Clubhouse is an application for all business professionals and entrepreneurs spanning different industries and backgrounds, and yes - brand owners too! We'll talk about the advantages of Clubhouse and how you can make it work for you and your business.

  • Understanding The Halo Effect & How To Use It w/ Your Launch

    26/01/2021 Duración: 14min

    A halo effect is essentially all of the surrounding benefits that come from doing a Kickstarter launch. These are benefits that many entrepreneurs overlook when it comes to thinking about launching their product. In this video, you’ll see why a successful launch can be such a powerful boost for your business. First of all, when you have a public product launch, people can easily see your sales. Having a product that does well will attract also sorts of interested parties, including distributors, wholesalers, retailers, and influencers. The beauty of the halo effect is that it creates traction from your Kickstarter launch that then propels your business forward. Another way that it does this is by allowing you to capitalize on the SEO that Kickstarter has already established. When you're building a website, it takes a long time for Google to rank you well. You may not even have the budget to improve your rankings on Google on your own. But Kickstarter is going to rank in the top two or three search results whe

  • What Is The BEST Type of Influencer For Your Business

    22/01/2021 Duración: 13min

    Is there a type of influencer that would be perfect for your business? How are you able to do a proper influencer search? There are a lot of factors you need to consider when choosing the right one for you. There are some influencers that work well with companies in the same industry as you, who might not be suitable for your business. But why? You need to assess your business, determine what you want to achieve through that influencer, and work out what value you can bring to their audience. In this video, I'll be sharing some tips you can use in identifying the type of influencer that you want for your business, and other ways to get in contact with them. I hope this video helps you in your influencer search and brings you a step closer to finding the perfect partner for your business.

  • What You MUST Know Before Manufacturing in China

    19/01/2021 Duración: 13min

    Today I wanted to talk about the pros and cons of manufacturing in China and the things to consider such as the landed cost, the speed of manufacturing, and the product quality. More businesses are thinking about manufacturing products domestically and others are looking for alternatives because of current events. But I'd like to shed some light on the issue in order to help you better understand what is involved when working with manufacturers in China so that you can make informed decisions on what works best for your products. Depending on what you place the most value in with regards to your product, your choice could change drastically. Do you value quality and speed? Or is landed cost more important for you? Just remember that you always need to do proper research on the manufacturer you will be dealing with.

  • TIK TOK: How To Use TikTok For eCommerce | Feat. Rachel Pedersen

    15/01/2021 Duración: 39min

    TikTok is famous for being a platform where users can make short clips of themselves singing, dancing, or lipsyncing, but can TikTok eCommerce be made possible? When products and endorsers offer value and create interest within a community, anything can be viable! Brands are often under the misconception that in order to make use of TikTok, they'll have to get a spokesperson or influencer to endorse their products, but nothing can be further from the truth. This social media platform requires a completely different formula to master, as opposed to its predecessors such as Facebook, Youtube, and LinkedIn, and we're here to guide you through it. Today I'm joined by Rachel Pedersen who helps debunk assumptions made by companies about the platform and we reveal the secrets to making this platform work for you! Business growth is just over the horizon and all you need is an open mind and a vision to make it a reality. We're excited to tell you more about how you can use TikTok for your business and we hope you fin

  • How To Set (AND Accomplish) Your Goals

    14/01/2021 Duración: 25min

    The new year ushers in renewed spirits and ambitions, but how do you make sure the new year resolutions you've made are realistic? Are they achievable goals or just wishful thinking? In this video, I want to talk to you about how you can set yourself up for success in 2021 by sharing multiple ways to achieve both your personal and professional goals. Why is it that every year, you're so sure you'll be able to reach for the stars, but not even a month in and your resolutions have already gone down the drain? Are you doing something wrong, and is there any way to fix it? I want to introduce you to how I set achievable goals every year without fail, and how easy it is to do once you know the technique. We'll talk about priorities, parameters, and reframing your mindset in order to reach those career advancements you've been dreaming about. Learn how easy it is to reach your professional goals with the S.M.A.R.T. system. I'll share how to set a few but very specific goals to avoid setting yourself up for failure

  • How Nathan Hirsch Makes The Process For Hiring A Virtual Assistant Easier

    13/01/2021 Duración: 29min

    In this interview with Nathan Hirsch, he explains how he’s taken the hiring process for virtual assistants and created a series of SOPs that can save any business owner time and money. Nathan started his entrepreneurial journey back when he was in college, selling used student textbooks at rates much lower than what the school offered. When the school eventually forced him to stop, he turned to selling products on Amazon. As his online business grew, he quickly realized he needed to find reliable workers to help him out. However, being in college, those were hard to come by. That’s when he went to online hiring. As Nathan describes it, he made a lot of mistakes when he first undertook the hiring process for his virtual assistants. With FreeUp, his first eight-figure business, he created a reliable platform for hiring. The platform vets potential candidates and matches you up with the person who fits your needs. However, the process doesn’t end when you make the hire. As a business owner, it’s then up to you t

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