Launch and Scale

A halo effect is essentially all of the surrounding benefits that come from doing a Kickstarter launch. These are benefits that many entrepreneurs overlook when it comes to thinking about launching their product. In this video, you’ll see why a successful launch can be such a powerful boost for your business. First of all, when you have a public product launch, people can easily see your sales. Having a product that does well will attract also sorts of interested parties, including distributors, wholesalers, retailers, and influencers. The beauty of the halo effect is that it creates traction from your Kickstarter launch that then propels your business forward. Another way that it does this is by allowing you to capitalize on the SEO that Kickstarter has already established. When you're building a website, it takes a long time for Google to rank you well. You may not even have the budget to improve your rankings on Google on your own. But Kickstarter is going to rank in the top two or three search results whe