Search With Candour

Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Dana DiTomaso joins Search With Candour to discuss: What are Key Events? So, what are Conversions in GA4 then? Why did Google make this change? How can one Key Event be attributed in three different ways? User Acquisition vs Traffic Acquisition What’s the difference between them? Is there a best way for SEOs to get an accurate picture of organic traffic in GA4? What should people actually use for reporting? How can SEOs ensure our hard-earned traffic gets attributed to the right channel? What else should SEOs be measuring? Follow Dana: LinkedIn: https://www.linkedin.com/in/dditomaso/  Website: https://kpplaybook.com New GA4 course: https://kpplaybook.com/google-analytics-4-course/  Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/  KP Playbook on Youtube: https://www.youtube.

Sponsors: ⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠ ⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠ Show notes: Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024. Everything from Microsoft's answer to Google Discover, Brave Search's new AI-powered search experience and Google's answer to the recent site reputation abuse (AKA parasite SEO). Time stamps: 00:00:00 - Intro 00:00:57 - Sponsor: Wix Studio 00:02:38 - Sponsor: AlsoAsked 00:04:24 - Microsoft Start releases its AI policy 00:16:39 - Brave Search launches Answer With AI 00:33:34 - Site reputation abuse 00:44:21 - Outro Resources: Microsoft Start's AI policy: https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/ Brave Search's Answer With AI https://brave.com/blog/answer-with-ai/ Google documentation on sit

Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. This week's episode is also sponsored by CoreUpdates - the best way to stay up-to-date with the latest SEO news. Show notes: Andy Frobisher joins Jack on the podcast this week to discuss website migrations for ecommerce businesses. Andy & Jack answer questions including: Why do businesses migrate? What types of site migrations are there? When’s the best time to migrate? When should the SEO team be involved in the migration process? The common pitfalls of site migrations Some opportunities and benefits of migrating Follow Andy: Website: https://andyfrobisher.com/ LinkedIn: https://www.linkedin.com/in/andy-frobisher/ Twitter: https://twitter.com/andy_frobisher Andy's BrightonSEO talk: https://www.youtube.com/watch?v=GFV0Onve6_Y

Sponsors: This episode is sponsored by Optmyzr, ⁠⁠⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠⁠⁠ This episode is also sponsored by AlsoAsked. ⁠⁠⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠⁠⁠ Show notes: Adam Di Frisco joins Jack Chambers-Ward on this week's podcast to discuss Baidu and how Google is becoming more like Baidu. Topics covered include: Common misconceptions about Baidu Baidu ranking factors (study by Jademond) How heavily is Baidu used in China? The similarities between Google and Baidu Why are spam penalties harsher on Baidu Time stamps: 00:00:21 - Intro 00:01:44 - Sponsor: AlsoAsked 00:03:29 - Sponsor: Optmyzr 00:05:50 - Interview with Adam Di Frisco 00:56:40 - Outro

Sponsors: This episode is sponsored by Optmyzr, ⁠⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠⁠ This episode is also sponsored by AlsoAsked. ⁠⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠⁠ Show notes: Matt Tutt joins Search With Candour this week to discuss how to make the web more sustainable: The resources required for data centres How easy it is to use green web hosting Reducing image sizes Reducing crawl budgets Should we have a universal crawler? Putting pressure on CMSs to use renewable energy sources Resources: Matt's climate change +SEO survey for Search Engine Land: ⁠https://searchengineland.com/climate-change-seo-survey-making-web-more-sustainable-438209⁠ The Green Web Foundation: https://www.thegreenwebfoundation.org/ https://www.websitecarbon.com/ https://lowwwcarbon.com/  Michelle Barker - A greener web: https://youtu.be/EfPoOt7T5lg?si=o7Dn16CkBsaokIu9

Sponsors: This episode is sponsored by Optmyzr, the modern PPC management software built for PPC people. Go to optmyzr.com to start your two-week free trial today. This episode is also sponsored by AlsoAsked. ⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords. Show notes: Mark Williams-Cook and Jack Chambers-Ward are reunited in the Candour studio to discuss: The European Commission's AI Act Ethan Lazuk's breakdown of the Google anti-trust trial ⁠Watch Search With Candour on Youtube⁠⁠ ⁠⁠For previous episodes, links, shows notes and more.

Sponsors: This episode is sponsored by Optmyzr, ⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠ This episode is also sponsored by AlsoAsked. ⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠ Show notes: Beth Woodcock joins the podcast this week to discuss how to get into technical SEO if you don't have a technical background. Where should someone start with technical SEO? Are there particular tools that are essential to learn? What are the best resources for learning technical SEO? The importance of working in diverse teams Resources: The Odin Project So Good They Can't Ignore You Rebel Ideas ⁠Watch Search With Candour on Youtube⁠ ⁠For previous episodes, links, shows notes and more.

Sponsors: This episode is sponsored by Optmyzr, ⁠go to optmyzr.com to start your two-week free trial today.⁠ This episode is also sponsored by AlsoAsked. ⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠ Show notes: Amy Doherty joins Search With Candour this week to discuss the power of storytelling in marketing. How to add emotion to your marketing and advertising How storytelling helps you relate to your audience How to use both analytical and creative skills in marketing How to use story structures to make your reports and presentations better Watch Search With Candour on Youtube For previous episodes, links, shows notes and more.

Sponsors: This episode is sponsored by Optmyzr, go to optmyzr.com to start your two week free trial today. This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords. Show notes: Gus Pelogia, SEO Product Manager at Indeed, joins Jack Chambers-Ward to discuss the Digital Markets Act (DMA) and what effect it will have on Google SERPs What is the Digital Markets Act? What is a gatekeeper in the Digital Markets Act? What will the Digital Markets Act do? What sectors will the DMA affect? Follow Gus: Twitter: https://twitter.com/pelogia LinkedIn: https://www.linkedin.com/in/gpelogia/ Gus' article about the DMA: https://www.guspelogia.com/google-dma-serp-changes Watch Search With Candour on YouTube. Find previous episodes at search.withcandour.co.uk.

Jack Chambers-Ward and Mark Williams-Cook reunite to recap all the important SEO news from February 2024. Sponsored by Positional: Join the closed beta now before launch on 26 March 2024! Jack & Mark discuss: The new Google & Reddit agreement Google paying publishers to test new AI tools Helpful Content fallout and recoveries What is information gain? Watch Search With Candour on Youtube

Hannah Butcher joins the podcast this week to discuss squiggly SEO career paths. Why are unusual career paths common in the SEO industry? What are the benefits of this kind of career path? What are some of the potential drawbacks? Common causes of job changes How much can mental health and neurodiversity contribute to your career path? Watch on YouTube: https://youtu.be/sr4bviTy65c Sponsors: AlsoAsked - https://alsoasked.com/ CoreUpdates - https://coreupdates.com/ Follow Hannah: Twitter: https://twitter.com/hanfbutcher LinkedIn: https://www.linkedin.com/in/hannahfb/ Website: https://agency-angel.com/

Nate Matherson, CEO of Positional and host of the Optimize Podcast, joins Jack to discuss how to make your content helpful in 2024. Topics discussed include: How to stand out against AI-generated content How to find unique data sources Why you should include quotes from subject experts How to demonstrate first-hand experience Bring some personality and tone of voice to your writing Targeting long-tail keywords For full show notes and to watch on YouTube, go to search.withcandour.co.uk.

Alex Harford, Technical SEO consultant, and mentor, joins Jack to discuss some of the basics that we SEOs often either forget or take for granted. The duo discuss: URL structure Page templates Coding languages Status codes Watch on YouTube: https://www.youtube.com/@candouragency Sponsors: AlsoAsked - https://alsoasked.com/ CoreUpdates - https://coreupdates.com/ Links & show notes at https://search.withcandour.co.uk/

Matt Kohli makes his return to the podcast to discuss his recent move from working in SEO agencies to going freelance. Topics discussed include: The decision to go freelance The early days so far The importance of all the paperwork and boring bits The pros & cons of moving from agency to freelance Planning and road mapping Sponsors: AlsoAsked - ⁠https://alsoasked.com Core Updates - https://coreupdates.com/⁠

Mark Williams-Cook reunites with Jack Chambers-Ward to discuss and recap the most important SEO news from January 2024 including: Is Google search getting worse? The impact of SGE on organic results Sponsors: Join the Positional private beta today: https://www.positional.com/sponsored/search-with-candour?utm_source=search-with-candour&utm_medium=podcast&utm_campaign=january2024  Core Updates: https://coreupdates.com/?utm_source=search-with-candour&utm_medium=podcast  Timestamps: 00:24 - Intro 03:48 - Topic 1 - Is Google search getting worse? 21:40 - Positional (sponsor) 25:24 - Topic 2 - What impact will SGE have? Links and resources: Mashable article about search quality: https://mashable.com/article/google-search-low-quality-research Lily Ray’s tweets: https://twitter.com/lilyraynyc/status/1749413842285666367 https://twitter.com/lilyraynyc/status/1747588212300669205   Weekend ranking mystery or Google bug? https://ziptie.dev/blog/google-weekend-ranking-mystery-or-a-google-bug/  A

Riley Hope joins Jack Chambers-Ward to discuss SEO reporting, especially focusing on small and medium-sized businesses. What metrics should we be tracking? What tools to use for SEO reporting How to provide feedback to clients Long term strategy and KPIs Sponsors: AlsoAsked - https://alsoasked.com/ Core Updates - https://coreupdates.com/ Watch this podcast on YouTube: https://www.youtube.com/@candouragency

Chris Spann (Technical SEO Lead at Lumar) joins Jack Chambers-Ward to discuss how SEO and security can and, more importantly, should work together. Subscribe for new episodes every Monday morning! #seo #seopodcast #podcast Sponsors: AlsoAsked - https://alsoasked.com/ Core Updates - https://coreupdates.com/ Follow Chris: LinkedIn - https://www.linkedin.com/in/chrisspann/ Twitter - https://twitter.com/503blazeit Follow Jack: LinkedIn - https://www.linkedin.com/in/jlwchambers/ Twitter - https://twitter.com/JLWChambers

In this episode, Matt Hepburn joins Jack Chambers-Ward to discuss enterprise SEO. What is enterprise SEO? How is enterprise SEO different? Are SEOs invited to help brain storm on content topics? What is content syndication? How can multiple business lines adversely affect SEO when they are targeting the same topics? How can enterprise businesses stumble with their implementation How can organic traffic conversion help enterprise businesses? Sponsors: AlsoAsked - https://alsoasked.com/  Core Updates - https://coreupdates.com/ Watch this episode on YouTube: https://www.youtube.com/@candouragency Follow Matt: LinkedIn - https://www.linkedin.com/in/matthepburnnj/ EMJ SEO Podcast - https://emjpodcast.com/ Offer Fuel - https://offerfuel.io/ Follow Jack: LinkedIn - https://www.linkedin.com/in/jlwchambers/Twitter - https://twitter.com/JLWChambers

In the final episode of season 2, Jack is joined by Petra Kis-Herczegh to discuss emotional intelligence and how it can help you in your career. Topics include: What is emotional intelligence? The types of emotional intelligence How can emotions hold us back? What can we do to improve our self reflection? What are the biggest challenges SEOs face? Subscribe to us on YouTube Check out our newsletter that will launch in January: https://coreupdates.com/

Mark and Jack are back together for the final episode of 2023! Watch this episode on YouTube The dynamic duo discuss: SISTRIX's major updates and improvements during 2023 How well did their predictions about 2023 go? How many Google updates were there in 2023? What do these updates tell us what to expect in 2024? For more episodes and show notes, go to search.withcandour.co.uk.