Sinopsis
Working in search marketing? We'll bring you the few important bits of news you need to know about SEO and PPC every week. No fluff, just talking about things you should know to make your life easier.
Episodios
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2023 in SEO and 2024 SEO predictions with Crystal Carter, Arnout Hellemans and Bibi The Link Builder
18/12/2023 Duración: 01h15minIt's episode 100 of season so, to celebrate, we've got three amazing guests on this episode! Crystal Carter, Arnout Hellemans and Bibi The Link Builder join Jack Chambers-Ward to form Team Stroopwafel and discuss the SEO highlights of 2023 and SEO predictions for 2024! Topics discussed include: The best uses of ChatGPT and AI Bing AI Search Generative Experience E-E-A-T Is UGC on SERPs here to stay? For the full show notes and links from this episode, go to search.withcandour.co.uk.
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SEO Mythbusters with Morgan Petrov
11/12/2023 Duración: 01h14minA mythbusting duo of Jack Chambers-Ward & Morgan Petrov embark on a podcast adventure full of rants and hot takes to bust SEO myths. These SEO myths include: Page speed is everything Disavowing backlinks Anchor text ratios Google Sandbox Bounce rate as a ranking factor And much more! Check out the links and show notes at search.withcandour.co.uk. Don't forget to subscribe/follow the podcast to never miss an episode. If you enjoyed this podcast, please review us on Spotify and Apple Podcasts.
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Google trial summary and Google Notes failure with Mark Williams-Cook
04/12/2023 Duración: 37minWatch this episode on YouTube Mark Williams-Cook & Jack Chambers-Ward reunite once again to discuss the latest SEO news including: SISTRIX's new newsletter by Jono Alderson Google's anti-trust trial so far by AJ Kohn Google tests Notes and Follow features on SERPs (with mixed results) New discussionforum and profilepage markup Don't forget to subscribe/follow the podcast to never miss an episode. If you enjoyed this podcast, please review us on Spotify and Apple Podcasts.
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Why you should care about INP with Seb Atkinson
27/11/2023 Duración: 48minSeb Atkinson makes his triumphant return to the podcast (originally appearing on Season 1 Episode 51 in March 2020) and joins Jack Chambers-Ward to discuss Interaction to Next Paint (INP). What is INP? How is it different to first input delay? What's a good INP score? How do we measure INP? What factors contribute to INP? How to get stakeholder buy-in Google's INP announcement For full show notes, go to search.withcandour.co.uk.
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The Dating MBA: When Love Meets Metrics with Lidia Infante
20/11/2023 Duración: 49minLidia Infante joins Jack Chambers-Ward for the most innuendo-filled episode of Search With Candour ever. Lidia takes Jack through her dating life and how it helped her understand customer journeys and optimisation. Understanding the Sales Pipeline: From leads (MQLs, SQLs) to opportunities and closed deals. Choosing a North Star: The guiding metric that shapes your strategy. Iterative Goal-Driven Optimisation: Experimenting with your strategy to impact your north star. Lead Qualification: Identifying and pursuing the right opportunities, be it in love or business. Red/Blue Ocean Strategy: Standing out in a crowded market (or dating pool). How to use these concepts to grow in your career.
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Google helpful content and shift away from traditional SEO with Daniel Foley Carter
13/11/2023 Duración: 40minSearchNorwich made its triumphant return last month so we thought we would bring you the fantastic talk from Daniel Foley Carter. Daniel takes his 20+ years of SEO experience and discusses what he believes Google's plan is with the recent helpful content updates and why the industry needs to move away from traditional SEO. Links: Sponsor: SISTRIX - SectorWatch headphones Watch this talk on the SearchNorwich Youtube channel Get your free tickets for SearchNorwich Christmas Social on 6th December 2023
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BERT vs ERNIE and Google Discover desktop
06/11/2023 Duración: 39minWatch this episode on YouTube Jack Chambers-Ward and Mark Williams-Cook are back once again to discuss the latest SEO news including: SISTRIX analysis of Google update fallout BERT vs ERNIE = Google vs Baidu Google Discover being tested on desktop devices Are LinkedIn's AI-generated articles actually helpful? Full show notes and links available on search.withcandour.co.uk.
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2023 Halloween Spooktacular with Myriam Jessier & Stephanie Walter
30/10/2023 Duración: 01h02minIt's that time of year once again where Myriam Jessier & Stephanie Walter join Jack Chambers-Ward for the Halloween Spooktacular! This year, the terrifying trio discuss the scariest, most nightmarish FAQs they've ever encountered. Bad FAQs: https://esta.cbp.dhs.gov/faq https://sandralmuller.com/why-faqs-provide-a-poor-user-experience/ Good FAQs and guides: https://mcphee.com/pages/faqs https://ricketyroo.com/blog/how-to-write-faqs/ Sponsored by SISTRIX - Sign up for TrendWatch - https://www.sistrix.com/trends/ For full links and show notes, go to search.withcandour.co.uk.
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How to play Google's PPC game with Ashwin Balakrishnan
23/10/2023 Duración: 57minAshwin Balakrishnan, Head of Marketing at Optmyzr, joins Jack Chambers-Ward to discuss why resisting Google will end in failure for PPC teams. Topics include: How to structure campaigns Data inputs and outputs Fallout from Google's anti-trust trial Auction manipulation How to use AI & machine learning in PPC Oh and...Baldur's Gate 3! Because they love it and can't stop playing it.
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The state of schema in 2023 with Dave Ojeda
16/10/2023 Duración: 42minThe Master of Markup, Dave Ojeda joins Jack Chambers-Ward on this week's episode to discuss all things schema, structured data and markup. Topics include: Is schema more or less important in 2023? The importance of schema outside of rich results What are the best tools for creating and implementing schema? For full show notes and links, go to search.withcandour.co.uk.
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How to think like an SEO Product Manager with Adam Gent
09/10/2023 Duración: 01h03minAdam Gent from The SEO Sprint joins Jack Chambers-Ward this week to discuss how to think like an SEO product manager. What is an SEO PM? What can other SEOs learn from PMs? What skills are essential for being an SEO PM? For full show notes, please go to search.withcandour.co.uk.
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Helpful content update fallout and do links still matter in 2023?
02/10/2023 Duración: 36minThe duo of Jack Chambers-Ward & Mark Williams-Cook reunite once again to bring you the latest SEO news, updates and hot takes including: September 2023 helpful content update SISTRIX's analysis of the HCU fallout "Links are no longer a top 3 ranking factor" - Gary Illyes from Google For full show notes please go to search.withcandour.co.uk.
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Managing your energy levels with The SEO Mindset
25/09/2023 Duración: 38minSarah and Tazmin from The SEO Mindset podcast join Jack to recap their live podcast from BrightonSEO. The trio gives some tips and advice about managing your energy levels at conferences and life in general. Sign up for updates from Search With Candour and The SEO Mindset here. For the full show notes and transcript, go to search.withcandour.co.uk.
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BrightonSEO September 2023 Special
18/09/2023 Duración: 21minIt's that time of year when Jack runs around the world's biggest SEO conference and asks questions to some of the industry's best and brightest. This time, guests include: Matt Kohli Gemma Houghton - International Search Summit Alizée Baudez Kyle Rushton McGregor Sarah McDowell Check out the Neurodivergents in SEO community here. For the full show notes and transcript, check search.withcandour.co.uk.
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Do you need to know code if you have a CMS with Jess Joyce
11/09/2023 Duración: 52minOn this weeks episode,Jess Joyce joins Jack Chambers-Ward to discuss coding and CMSes. Do you need a CMS to build a website? Which CMS gives you the most flexibility when it comes to coding? What CMSes should you avoid? And much more! For full show notes & transcript, go to search.withcandour.co.uk.
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How to analyse causes of traffic drops with Ebere Jonathan
04/09/2023 Duración: 51minEbere Jonathan joins Jack Chambers-Ward to discuss how to identify and analyse causes of traffic drops. This includes what data to look for, what tools to use and a lot of practical information for this common issue with many sites. Get your tickets for the live podcast on 13th September in Brighton. Full show notes & transcript available at search.withcandour.co.uk.
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Google's introduces 'learn as you search' and remove links from SGE
28/08/2023 Duración: 33minWatch this episode on Youtube Jack and Mark reunite to recap the month's SEO news including: Google introduces 'learn as you search' to SGE Is Google removing links from SGE? SISTRIX's new SERP update feature You can now add social media links to Google Business Profile The dynamic duo also answered questions from LinkedIn! For full show notes & transcripts, go to search.withcandour.co.uk.
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When voice search and accents collide with Alan Presch
21/08/2023 Duración: 48minAlan Presch joins Jack Chambers-Ward to discuss a project where Alan helped a voice assistant understand accents more accurately. Alan & Jack discuss everything from different Irish accents, the hard work of professionals transcribers and even their record collections. For full show notes & transcripts, go to search.withcandour.co.uk
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How to grow an international client base as a freelancer with Alizée Baudez
14/08/2023 Duración: 47minAlizée Baudez makes her return to the podcast to discuss working as a freelance international SEO consultant. Jack & Alizée discuss: Is it more difficult to work as an international freelancer rather than a local freelancer? How multi-lingual do you need to be to work with clients from around the world? Does cultural awareness ever get in the way of developing your client base? Is it best to specialise or be a generalist to develop an international client base? For the full show notes and transcript, please go to search.withcandour.co.uk.
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Is link-building hard in 2023? with Jo O'Reilly
07/08/2023 Duración: 56minJo O'Reilly, freelance digital PR specialist, joins Jack Chambers-Ward to discuss the state of digital PR and link-building in 2023. Why does everyone think link-building is hard? Is link building harder in 2023? How has digital PR changed in the last few years? What are the essential skills to have to do digital PR professionally? And much more. Sponsor: SISTRIX - UK Supermarket visibility Full show notes and transcripts are available search.withcandour.co.uk.