The Copywriter Club Podcast

In the 186th episode of The Copywriter Club Podcast, Kira and Rob talk with two ambitious copywriters who recently launched the first of many Women Led Summits. Their first summit included 45 different speakers, helped them grow their email list and actually made money. We wanted to know how they did it, so we invited Great […] The post TCC Podcast #186: Creating a Successful Summit with Betsy Muse and Greta Cate appeared first on The Copywriter Club.

Health copywriter, Darren Hanser, is our guest for the 185th episode of The Copywriter Club Podcast. We recently met Darren at an event in Las Vegas, then again at The Copywriter Club In Real Life and after chatting, we knew we had to have him on the show. Darren has built a solid copy business and […] The post TCC Podcast #185: Building a Healthy Copy Career with Darren Hanser appeared first on The Copywriter Club.

Copywriter Rachel Greiman is our guest for the 184th episode of The Copywriter Club Podcast. Rachel has worked almost exclusively with photographers since she launched her copywriting business a few years ago. We talked about how the niche found her, her unique process and more. Here’s most of what we covered: •  how she became a photographer […] The post TCC Podcast #184: My Life as an Accidental Copywriter with Rachel Greiman appeared first on The Copywriter Club.

SEO Consultant (and reformed web designer) Meg Casebolt is our guest for the 183rd episode of The Copywriter Club Podcast. Since this is an area that we don’t have real deep knowledge in, we asked Meg all about what copywriters need to know about SEO and what they should be trying to rank for. And we […] The post TCC Podcast #183: The Ins and Outs of SEO with Meg Casebolt appeared first on The Copywriter Club.

SaaS Copywriter Rachael Pilcher is our guest for the 182nd episode of The Copywriter Club Podcast. We’ve had a front row seat over the past year as Rachael has made dramatic changes to her business and stepped up as an expert in the SaaS space. So we wanted to ask her about: •  how she went […] The post TCC Podcast #182: Business Game-Changers with Rachael Pilcher appeared first on The Copywriter Club.

In the 181st episode of The Copywriter Club Podcast, Kira and Rob talk about what happened at TCCIRL—the best event we’ve held yet. Several speakers stepped up at the last minute, others brought their A-game and shared ideas and stories that have changed the businesses of the 130+ copywriters who were there. We talk about: • […] The post TCC Podcast 181: The Biggest Take Aways from TCCIRL 2020 appeared first on The Copywriter Club.

Copywriter and persuasion scientist Jimmy Parent is our guest for the 180th episode of The Copywriter Club Podcast. We've been meaning to get Jimmy on the podcast for quite a while and were finally able to make it happen. Jimmy is a master storyteller and has spent a lot of time thinking about how to make messages more compelling. We asked him about: •  how Jimmy went from phone sales to copywriter, then what he did to grow his skills •  the importance of sales skills for copywriting •  Jimmy’s two favorite books and how they’ve influenced his career choices •  the training he took advantage of as he was just getting started •  the copy training he experienced at Agora—what worked for him, what didn’t •  how to be more persuasive in your own writing •  the PMP stack for developing big ideas and how to have more of them •  how to sell your idea once you have it •  the critical message that is missing from almost all sales messages—this hurts sales •  what Jimmy is doing today for his clients today—kicking duck

Copywriter and former cookie maker, Helen Tremethick, is our guest for the 179th episode of The Copywriter Club Podcast. Helen has an interesting approach to working with her clients, so we asked her all about it… and we asked her about these things too: •  the path she followed from R&D director at a cookie company […] The post TCC Podcast #179: The Platypus Model for Client Work with Helen Tremethick appeared first on The Copywriter Club.

Productivity Expert and Coach, Charlie Gilkey, is our guest for the 178th episode of The Copywriter Club Podcast. We’ve admitted our struggles with getting things done on the podcast before—and neither one of us is a fan of traditional time management tactics like setting SMART goals…  so it made sense to have Charlie on to talk through […] The post TCC Podcast: #178: Start Finishing with Charlie Gilkey appeared first on The Copywriter Club.

Social Media strategist, Andrea Jones is our guest for the 177th episode of The Copywriter Club Podcast. We were interested in this topic because we are so bad at using social media in our own businesses and for The Copywriter Club. If you’ve struggled to find a way to maximize social media to help you find […] The post TCC Podcast #177: How Copywriters Can Use Social Media with Andrea Jones appeared first on The Copywriter Club.

We don’t often have two guests join us in the studio, but this week is one of those exceptions. For this special “un-numbered’ episode, we’ve invited Rob Braddock and Conor Lynch to share how they become copywriters, what they’re doing differently in the financial niche, and how you can earn the opportunity for a paid […] The post TCC Podcast #176.5 The Copy Contest at TCCIRL with Rob Braddock and Conor Lynch appeared first on The Copywriter Club.

Special Midweek Bonus Episode. TCCIRL is just around the corner, so we invited Event Strategist, Elaine Wellman, to join us for the 176th episode of The Copywriter Club Podcast. When we first published the podcast, we regularly posted two episodes a week. Now that's a rarity... thanks to the behind the scenes info that Elaine shares about TCCIRL, we didn't want to wait to publish this on.  We talked to Elaine about: •  the path she followed from public relations to coaching to event management •  how she landed her first solo event project and launched her business •  the mindset shifts needed to recognize when business isn’t working •  when you need to “go with the flow” at events and when you shouldn’t •  the different ways you can approach events (it doesn’t have to be big) •  doing the things in your business that others won’t do because they’re hard •  the truth about The Copywriter Club In Real Life •  the extra things that are truly unique about TCCIRL •  the stuff Elaine thinks we should be doing diff

For the 175th episode of The Copywriter Club Podcast, Kira and Rob talked with copywriter Derek Hambrick about his path to freelance copywriter… including his first failed attempt and what made him successful the second time he gave it a go. We also talked about: •  the path he followed from communications to copywriting •  the […] The post TCC Podcast 175: Laid Off to Freelance Success with Derek Hambrick appeared first on The Copywriter Club.

Copywriter, coach and expert marketer, Ray Edwards is our guest for the 174th episode of The Copywriter Club Podcast. In this wide ranging conversation, Kira and Rob asked Ray about his business, how he got started, the changes he’s making in his business and life, and what he does to accomplish more than most other people… […] The post TCC Podcast #174: Achieving the Impossible with Ray Edwards appeared first on The Copywriter Club.

Accountant and business consultant, Erik Solbakken, is the guest for episode 173 of The Copywriter Club Podcast. If you saw that Erik is an accountant and thought, “maybe I’ll skip this one” don’t. Because we didn’t really talk with Erik about the typical accounting stuff. Instead, Erik shared how he changed the pricing model for his […] The post TCC Podcast #173: A Better Pricing Model with Erik Solbakken appeared first on The Copywriter Club.

Allison Evelyn Gower is our guest for the 172nd episode of The Copywriter Club Podcast. We asked Allison about her experience creating her first program, what inspired her to move fast, and how she got scrappy to fill it. She offers plenty of learning and advice to anyone who is thinking of creating a program or […] The post TCC Podcast #172: Running a Scrappy Launch with Allison Evelyn appeared first on The Copywriter Club.

It’s a bit early to pick a best episode of 2020, but we predict this will be an early contender. Master copywriter, Stefan Georgi, joined us for the 171th episode of The Copywriter Club Podcast, to talk about how he became a copywriter who has helped his clients earn $700 million is sales. That is NOT […] The post TCC Podcast #171: Writing Sales Letters with Stefan Georgi appeared first on The Copywriter Club.

For the 170th episode of The Copywriter Club Podcast, Kira and Rob do something they haven’t done in awhile and that’s chat about what’s going on in their lives and The Copywriter Club. Plus, they talk about the most popular episodes of the podcast this year—and of all time. Both of them listed a few of […] The post TCC Podcast #170: What’s New with Kira and Rob appeared first on The Copywriter Club.

Messaging expert Michelle Mazur joins Rob and Kira in the studio for the 169th episode of The Copywriter Club Podcast. Michelle started her career as a speech consultant, then pivoted to talking about the 3 Word Rebellion and how a rallying cry can make your business more resilient. We talked about: •  how Michelle became a […] The post TCC Podcast #169: Your 3 Word Rebellion with Michelle Mazur appeared first on The Copywriter Club.

NPR Podcaster and story teller, Glynn Washington, was generous enough with his time to visit our studio and share his thoughts about podcasting, storytelling and the hustle required to make something great for the 168th episode of The Copywriter Club Podcast. We love this interview. Here’s a few of the things we talked about with Glynn: […] The post TCC Podcast #168: How to Tell a Better Story with Glynn Washington appeared first on The Copywriter Club.