The Copywriter Club Podcast

One of the “options” for copywriters who don’t want to limit themselves to solely writing for clients is creating and promoting their own products. And for many of the copywriters who take this path, it’s very lucrative. Our guest for the 205th episode of The Copywriter Club Podcast is Justin Goff. Justin has created his […] The post TCC Podcast #205: Creating an Offer with Justin Goff appeared first on The Copywriter Club.

Too many copywriters have a limiting belief around how much they can charge for their services, so our guest for the 204th episode of The Copywriter Club Podcast is Jereshia Hawk, a high-ticket sales coach who shared how we can overcome that mindset issue. But that’s not all we talked about. We also covered… • […] The post TCC Podcast #204: High-ticket Sales with Jereshia Hawk appeared first on The Copywriter Club.

How do you attract clients to your business? That’s one of the subjects we covered with Jenn Robbins, the guest for the 203rd episode of The Copywriter Club podcast. Jenn is an expert on funnel strategy and shared the three types of funnels every business owner should have—not right away, but eventually, if you’re going […] The post TCC Podcast #203: The 3 Funnels You Need in Your Business with Jenn Robbins appeared first on The Copywriter Club.

What kind of a business are you building? The guest for episode 202 of The Copywriter Club Podcast is Amy Posner. Amy’s the first person to be interviewed on the podcast three times—and no wonder—she’s got a lot to share. Amy’s currently rethinking the programs and services she offers her clients and we thought it […] The post TCC Podcast #202: The Agonizing Process of Change with Amy Posner appeared first on The Copywriter Club.

He’s one of the few copywriters who truly doesn’t need an introduction—Parris Lampropoulos is our guest for the 201st episode of The Copywriter Club Podcast. Parris spoke at both of our TCCIRL events in New York City—and it was a discussion at our event that led to this interview. rather than interview Parris about his […] The post TCC Podcast #201: What I learned from my mentors with Parris Lampropoulos appeared first on The Copywriter Club.

It’s time to celebrate… we’ve reached episode 200 of The Copywriter Club Podcast. This episode marks a tweak to our format and an update to the music we use. And to help us celebrate the changes—and our anniversary—we invited copywriter and marketing consultant Mike Kim to share his story and what he’s learned over the last several years of his career. Here’s a recap of what we covered: •   how he went from marketer to blogger to copywriter •   the importance of professional-grade production—spoiler: it’s not •   the #1 thing you need in your content to get traction •   simplifiers vs. multipliers (and where Mike, Rob and Kira fit in) •   what he did to find his first clients and what he did next •   the present-negative/future positive reason why he left a high-paying CMO role •   the impact copywriting had on sales (when he was a CMO) •   what Mike would do differently if he had to start over •   his personal “code” for investing in coaching, courses and contractors •   the big risks Mike has taken through

This episode is completely different from anything we’ve done before. If you’re here for copywriting and business tips, you might want to skip this one. But, if you want to get a sense of the breadth of musical talent in The Copywriter Club, tune in, because this one is fun. When we announced we were […] The post TCC Podcast #199.5: Choosing a New Podcast Intro with Kira Hug and Rob Marsh appeared first on The Copywriter Club.

Copywriter Allea Grummert is our guest for episode 199 of The Copywriter Club Podcast. Wait… are we really about to cross the 200 episode frontier? Yep, and Allea is the perfect guest to wrap up the last 100 episodes before we make a few changes to the format. We talked to Allea about her processes, […] The post TCC Podcast #199: From Blogger to Copywriter with Allea Grummert appeared first on The Copywriter Club.

Copywriter and Creative Director Sam Pollen is our guest for the 198th episode of The Copywriter Club Podcast. Sam works in-house at an agency focused entirely on copy—there are no designers—which might be a dream for a lot of copywriters. We asked Sam about the differences between the freelance world and the work his team […] The post TCC Podcast #198: Working at a Copywriting Agency with Sam Pollen appeared first on The Copywriter Club.

Red hot copywriter Lorrie Morgan is our guest for the 197th episode of The Copywriter Club Podcast. As a stay-at-home mom she looked for a job that she could do from home. When a client asked for a 52-part auto responder, she knew she had to get serious about the craft. And she shared her […] The post TCC Podcast #197: Writing Copy for Women (and Men) with Lorrie Morgan appeared first on The Copywriter Club.

Copywriter and persuasion expert Adil Amarsi is the guest for the 196th episode of The Copywriter Club Podcast. Adil is working on a book on Persuasion and recently changed the title he prefers from Copywriter to Creative Director because he does so much more than copy. We covered quite a bit of ground during our […] The post TCC Podcast #196: Removing Fear to Get the Sale with Adil Amarsi appeared first on The Copywriter Club.

Growth marketer and event co-founder, Stef Grieser, is the guest for the 195th episode of The Copywriter Club Podcast. Kira met Stef and Shine Bootcamp late last year and immediately knew that she had a lot to share with our audience. But we didn’t just talk about speaking. We covered a lot of ground—and went […] The post TCC Podcast #195: Get Better as a Speaker with Stef Grieser appeared first on The Copywriter Club.

Copywriter Christina Torres is our guest for the 194th guest on The Copywriter Club Podcast. Christina is a member of The Underground and The Copywriter Think Tank so we’ve seen some of the changes she’s made to her business recently. We talked to Christina about her business and the kinds of things she does as […] The post TCC Podcast #194: The Anti-Copy Copy Course with Christina Torres appeared first on The Copywriter Club.

Copywriter Brittany McBean is our guest for the 193rd episode of The Copywriter Club Podcast. We wanted to talk to Brittany after we heard about the success she had when she completed the “Find a Client in 3 Weeks or Less” Challenge we offered in The Copywriter Underground this past April. In addition to that, […] The post TCC Podcast #193: The Find a Client Challenge with Brittany McBean appeared first on The Copywriter Club.

Business coach and copywriter Ashley Gartland is our guest for the 192nd episode of The Copywriter Club Podcast. No surprise, when it comes to helping other writers build a solid business, she knows her stuff. So we asked Ashley about a whole range of things, including: •  how she ended up as a writer and […] The post TCC Podcast #192: Building a Better Not Bigger Business with Ashley Gartland appeared first on The Copywriter Club.

Copywriter Kaitlyn Parker is our guest for the 191st episode of The Copywriter Club Podcast. We got to know Kaitlyn a bit better at this years IRL event where she took more than 35 pages of notes, recording the most important ideas and tactics that the speakers shared. We asked her why she did that […] The post TCC Podcast #191: Standing Out on Social Media with Kaitlyn Parker appeared first on The Copywriter Club.

Copywriter Per Andreasen interviews Rob and Kira for the 190th episode of The Copywriter Club Podcast. Per kicks off the interview with the Intro in Danish… which will probably confuse a few listeners expecting to hear our regular intro… then we talked about what’s up with us and how the podcast will be changing in […] The post TCC Podcast #190: Making Changes with Rob Marsh and Kira Hug appeared first on The Copywriter Club.

In the 189th episode of The Copywriter Club Podcast, Kira and Rob talk with A-lister Carline Anglade Cole on how supporting her firefighter husband led to a career as a copywriter, what she learned from her mentor Clayton Makepeace, how she connects with her prospects and more. Here’s a bit of what we covered… •  […] The post TCC Podcast #189: Life as a 50 Year Old Man with Carline Anglade Cole appeared first on The Copywriter Club.

In the 188th episode of The Copywriter Club Podcast, Kira and Rob talk with Gin Walker on how her experience as a stage actor influences her writing process, her REACH framework, the misunderstanding that turned her into a copywriter, and what she does to manage the competing interests in her life.  Here’s the outline of […] The post TCC Podcast #188: From Stage to Page with Gin Walker appeared first on The Copywriter Club.

Conversion designer and sales page specialist Melissa Burkheimer is the guest for the 187th episode of The Copywriter Club Podcast. We talked a bit about why copywriters and designers don’t always see eye-to-eye and what we all can do about it. We also asked Melissa about why she niched to conversion design and sales pages […] The post TCC Podcast #187: What Copywriters Need To Know About Design with Melissa Burkheimer appeared first on The Copywriter Club.