The Copywriter Club Podcast

It’s time to celebrate… we’ve reached episode 200 of The Copywriter Club Podcast. This episode marks a tweak to our format and an update to the music we use. And to help us celebrate the changes—and our anniversary—we invited copywriter and marketing consultant Mike Kim to share his story and what he’s learned over the last several years of his career. Here’s a recap of what we covered: •   how he went from marketer to blogger to copywriter •   the importance of professional-grade production—spoiler: it’s not •   the #1 thing you need in your content to get traction •   simplifiers vs. multipliers (and where Mike, Rob and Kira fit in) •   what he did to find his first clients and what he did next •   the present-negative/future positive reason why he left a high-paying CMO role •   the impact copywriting had on sales (when he was a CMO) •   what Mike would do differently if he had to start over •   his personal “code” for investing in coaching, courses and contractors •   the big risks Mike has taken through