Sinopsis
Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!
Episodios
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From Diaper Money to Debt-Free: How This Designer Grew His Own Passive Income
27/05/2018 Duración: 48minIn this episode of Shopify Masters, you’ll learn from Dustin Lee, a designer who pivoted from a freelance business to create passive income through digital products. RetroSupply sells digital assets for graphic designers and illustrators inspired by history. Show Notes: http://www.shopify.com/blogs/blog/retro-supply-passive-income
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The Benefits of Bundling: How This Business Does 7-Figures a Month Selling Product Kits
20/05/2018 Duración: 48minIn this episode of Shopify Masters, you’ll learn from entrepreneurs who created "kits" from their existing products to build a business that now does 7 figures a month. Show Notes: http://www.shopify.com/blogs/blog/stealth-angel-product-kits
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A Proven Process for Outsourcing Content as Part of Your SEO Strategy
13/05/2018 Duración: 54minIn this episode of Shopify Masters, we do a deep dive into the methods used by an entrepreneur who hires a team of freelancers to create content that brings customers to his store from search engines. Show Notes: http://bit.ly/2rCAAgt
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Why This CEO Still Spends Hours Every Day Doing Customer Support
06/05/2018 Duración: 53minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who has grown his company but still does his own customer service, and why he thinks the key to staying successful in his market is to continue to answer every email himself. Show Notes: http://www.shopify.com/blogs/blog/ergo-dox-customer-service
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Pulling off a $10k Instagram Launch (Without Any Automation or Ad Spend)
29/04/2018 Duración: 52minOn this episode of Shopify Masters, find out how The Content Planner grew a 4-figure Instagram following just large enough for a successful 5-figure launch without spending any money on ads or relying on social media automation. Show Notes: http://www.shopify.com/blogs/blog/content-planner-instagram-launch
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Crowdfunding on Multiple Platforms: Why You Don't Have to Choose Just One
22/04/2018 Duración: 49minCrowdfunding lowers the barrier to entry for budding entrepreneurs by solving the problem of startup capital. With Kickstarter being the leading platform, however, have you ever wondered what else is out there? On this episode of Shopify Masters, you’ll learn from two entrepreneurs who successfully launched the same product on Kickstarter, then Indiegogo, then other crowdfunding sites, to gain international exposure and maximize their efforts. Jay Neyer and Ross Oltorik are the founders of BodyBoss: the world’s first home gym you can take anywhere. Show Notes: http://www.shopify.com/blogs/blog/bodyboss-crowdfunding-multiple-platforms
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The Advantages of Embracing the Small in Small Business
15/04/2018 Duración: 58minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who redesigned the entire biblical library for a modern reading experience about how he found success as a small operation. Show Notes: http://www.shopify.com/blogs/blog/bibliotheca-embracing-small-scale
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Using Customer Profiles as a Filter for Making Better Business Decisions
08/04/2018 Duración: 49minFrom the moment you choose to start a business, there are countless decisions to be made. Making the right ones often comes down to using your most valuable filter as an entrepreneur: your understanding of your customers. In this episode of Shopify Masters, you’ll learn from an entrepreneur who used customer profiles to make every decision that helped her find and tap into a new market within an established industry. Gloria Hwang is the founder of Thousand. Thousand is on a mission to rebrand the bike helmet, to help save lives, and reconnect people to their cities, by making a bike helmet you actually want to wear. Show Notes: http://www.shopify.com/blogs/blog/thousand-customer-profiles
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The Facebook Live Strategy That Helps This Inventor Market to New Moms
01/04/2018 Duración: 52minOn this episode of Shopify Masters, you'll hear from an entrepreneur who went from being a registered nurse with no business experience to the founder of a $1.4M business that was featured Shark Tank in the span of 2 years. Show Notes: http://bit.ly/2pUP0rv
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The Case for Selling Your Product Before You Launch a Crowdfunding Campaign
27/03/2018 Duración: 50minIn this episode of Shopify Masters, you’ll learn from two entrepreneurs who started selling a minimum viable version of their product to inform their Kickstarter campaign and ride the wave of their crowdfunding success.
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Selling to Generation Z: Why This Company Launched a Sister Brand
20/03/2018 Duración: 54minIn this episode of Shopify Masters, you’ll learn how an established company recognized a new type of customer buying their products and decided to create a completely separate brand to serve their emerging customer base: teenagers. Show Notes: http://www.shopify.com/blogs/blog/knixteen-selling-to-generation-z
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60 and Over: How This Entrepreneur Markets His Products to an Older Demographic
13/03/2018 Duración: 49minIn this episode of Shopify Masters, you’ll hear from an entrepreneur who created his own balm and how he marketed it to a segment of 60-and-over customers by focusing on educating them about the ingredients that go into his product. Show Notes: http://www.shopify.com/blogs/blog/selling-to-an-older-demographic
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Creating a Mission-Based Manufacturing Process That Gives Jobs to Military Spouses
06/03/2018 Duración: 42minIn this episode of Shopify Masters, you’ll learn from two military spouses who became entrepreneurs to create a network of independent manufacturers to produce their products and to provide jobs for others like them. Show Notes: http://www.shopify.com/blogs/blog/military-spouses-manufacturing-process
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The Unintended Value Proposition That Sold Over 35 Million PopSockets
27/02/2018 Duración: 43minIn this episode of Shopify Masters, you’ll hear from David Barnett, the inventor and founder of the wildly popular PopSocket: a unique smartphone accessory that provides a kickstand, earbud management, and ergonomic grip for your texting, calling, and gaming convenience. Show Notes: http://bit.ly/2C9nXAF
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Non-Qualified Stock Options, Firing Fast, and the Art of Early Hiring
20/02/2018 Duración: 45minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who sells a product that’s heavy to ship, with long sales cycles and a high price point. Show Notes: http://www.shopify.com/blogs/blog/prx-performance-hiring-early
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What It Takes to Win the Coveted Amazon Buy Box
13/02/2018 Duración: 42minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who reveals his method for doing product research and launching on Amazon to win the buy box. Show Notes: http://www.shopify.com/blogs/blog/aviox-amazon-buy-box
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Surviving in an Industry Where 6 Weeks Is the Equivalent of 6 Months
06/02/2018 Duración: 49minIn this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a systematized business where they can adapt quickly to a fast-growing vaping industry. Show notes: http://www.shopify.com/blogs/blog/surviving-in-the-vaping-industry
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Working With the Same Manufacturers Behind Many Luxury Brands
30/01/2018 Duración: 53minOn this episode of Shopify Masters, you’ll learn how one entrepreneur is able to work with the top manufacturers that the luxury brands in his space also work with.
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How This Social Enterprise Turns Its Customers Into Business Partners
23/01/2018 Duración: 48minOn this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a business where their customers help them source raw materials for their products, becoming their business partners in the process.
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More Than a Store: Why (And How) This Founder Built a Lifestyle Platform Instead
16/01/2018 Duración: 51minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who went beyond building a store and instead decided to create a platform to become the central hub for the Electronic Dance Music scene.