Sinopsis
Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!
Episodios
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An Unfair Advantage
22/10/2018 Duración: 38minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who launched a business with one of the biggest men’s lifestyle influencers on YouTube. Show Notes: http://www.shopify.com/blogs/blog/tiege-hanley-influencer-cofounder
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How to Choose Your Marketing Channels
15/10/2018 Duración: 51minOn this episode of Shopify Masters, you'll learn from two growth hackers about how to go about prioritizing your marketing channels by asking the right questions about your context. Show Notes: http://www.shopify.com/blogs/blog/kettle-and-fire-choosing-channels
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The $50k Email List With an Over 5x Return
08/10/2018 Duración: 50minIn this episode of Shopify Masters, you’ll learn from Gaurav Agarwal, VP of Growth at Molekule: a science and technology company that has reinvented the air purifier. Show Notes: http://www.shopify.com/blogs/blog/molekule-prelaunch-email-list
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Lifting Conversion Rates by Bundling Products
01/10/2018 Duración: 57minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on solving one major problem per product and then selling them in bundles. MagMod designs sleek, portable, and durable flash modifiers for amateur and professional photographers. Show Notes: http://www.shopify.com/blogs/blog/mag-mod-bundles
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Common Dropshipping Mistakes
18/09/2018 Duración: 56minIn this episode of Shopify Masters, you’ll learn from a serial dropshipper about the mistakes that he made, and that many new dropshippers make, and why he thinks Facebook ads aren't the best place to start your marketing. Show Notes: http://www.shopify.com/blog/sunyez-dropshipping-mistakes
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The Potential Upside (And Pitfalls) of Translating Your Facebook Ads
10/09/2018 Duración: 41minIn this episode of Shopify Masters, you’ll learn from a marketer who broke through stagnating revenue growth by translating his ads into different languages. Show Notes: http://www.shopify.com/blogs/blog/keysmart-translating-ads
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Thinking Outside of Your Industry for Unique Product Ideas
03/09/2018 Duración: 56minIn this episode of Shopify Masters, you’ll learn from Raivis Vaitekuns, an entrepreneur in Latvia who found inspiration outside of the specialty coffee industry that he'd been in for six years, to produce a chocolate bar instead. Show Notes: http://www.shopify.com/blogs/blog/coffee-pixels-product-inspiration
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What the NBA, NFL, and Disney Look for in Product Licensing Deals
27/08/2018 Duración: 41minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who has built multiple businesses selling licensed products. Show Notes: http://www.shopify.com/blogs/blog/uncanncy-brands-licensing
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Saving Time and Money by 3D Printing Your Prototypes
20/08/2018 Duración: 40minIn this episode of Shopify Masters, you’ll hear from Chris Little, an entrepreneur who reduced his cost and time to market by 3D printing his prototypes before approaching manufacturers. Show Notes: http://www.shopify.com/blogs/blog/wintersmiths-prototypes
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Why Low-Budget Videos Beat TV-Quality Ads on Facebook
13/08/2018 Duración: 52minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who discovered that the more organic and amateur his ads looked, the better they performed. Show Notes: http://www.shopify.com/blogs/blog/kitty-poo-club
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Going Facebook Live with New Product Releases
06/08/2018 Duración: 57minIn this episode of Shopify Masters, you’ll learn how these two entrepreneurs do most of their direct communication with their community through Facebook Live videos— even going so far as to crowdsource product names and perform product releases live. Show Notes: http://www.shopify.com/blogs/blog/spirit-hoods-facebook-live
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A Quiz-Powered Approach to Email Marketing
30/07/2018 Duración: 47minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who built a custom quiz to learn more about her customers and grow her email list. Show Notes: http://www.shopify.com/blogs/blog/primally-pure-quizzes
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When Upselling Can Actually Hurt Your Sales
23/07/2018 Duración: 46minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who believes that not every business should try upselling and, when you do, there’s a right time to offer the upsell to customers. Show Notes: http://www.shopify.com/blogs/blog/liv-watches-upselling
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Designing a Subscription Box That's Worth Unboxing Every Month
16/07/2018 Duración: 43minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who started his own monthly subscription box to introduce an entire culture to his customers. Show Notes: http://www.shopify.com/blogs/blog/bokksu-subscription-box
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How to Sell Guitars by Running Them Over with a Prius
07/07/2018 Duración: 56minIn this episode of Shopify Masters, you'll hear from Adam Klosowiak, the founder of KLOS Guitars: cool, durable, comfortable, portable carbon fiber guitars and ukuleles. Find out how they used outlandish durability test videos to get millions of views on Facebook, including going golfing and canoeing with their guitars. Show Notes: http://www.shopify.com/blogs/blog/klos-durability-test-videos
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What Happens When a Former Tesla Employee Decides to Solve Bad Hangovers?
30/06/2018 Duración: 01h01minIn this episode of Shopify Masters, you’ll learn how an ex-Tesla employee discovered a business idea during a trip to South Korea, quickly launched and then went back to redesign the brand. Show Notes: http://www.shopify.com/blogs/blog/morning-recovery-drink-branding
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Crafting a Stronger Marketing Message by Focusing on Fewer Features
23/06/2018 Duración: 54minJean Wu is the founder of que Bottle: water bottle designed to be the best-looking collapsible water bottles that are both functional and fashionable. In this episode of Shopify Masters, you'll learn about the copywriting process she uses to create an emotional connection with customers. Show Notes: http://www.shopify.com/blogs/blog/que-bottle-focus-your-messaging
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Rapid Prototyping: Using 3D Printing to Shorten Your Product Development Time
17/06/2018 Duración: 54minIn this episode of Shopify Masters, you’ll learn from an entrepreneur that used 3D printing to create prototypes of their products before approaching manufacturers, an approach that greatly sped up their testing and iterating times with their manufacturer. Show Notes: http://www.shopify.com/blogs/blog/bulat-kitchen-3d-printing
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Which YouTube Influencers Will Actually Make You Money (And Which Ones Won't)
09/06/2018 Duración: 55minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who grew his business by identifying YouTubers who have real influence over what people buy and working with them. Show Notes: http://www.shopify.com/blogs/blog/chassis-youtube-influencers
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Why (And How) You Should Test Before You Invest in a T-Shirt Design
03/06/2018 Duración: 57minIn this episode of Shopify Masters, you’ll hear the lessons learned by an entrepreneur who built a 6-figure print-on-demand apparel business. Ryan McCarthy is the founder of Sugoi Shirts: a store that designs & sells streetwear inspired by Japanese pop culture and anime. Show Notes: http://www.shopify.com/blogs/blog/sugoi-shirts-testing-process