Inside Aesthetics

Episode 203 hosts four of our listeners and IA Patrons, Dr Steven Land, Tanya Khan, Dr Bonnie Hawthorne & Dan Julien. Steven is an experienced cosmetic physician from Newcastle, UK. He previously worked in Emergency Medicine and is KOL for Evolus and Neauvia.  Tanya is a Nurse Prescriber from Belfast, Northern Ireland and has been an injector for 5 years. Bonnie is a GP and a Cosmetic Physician with 8 years experience from Newcastle, Australia. Dan (previously on episode 169) is Nurse Practitioner wirth 5 years experience from Ottowa, Canada. He has his own successful YouTube channel under his business name 'Danesthetics'. Our section with Dan was recorded separately because of his time zone and is included from 1 hour 05 mins. We explore: What is IMCAS? Our guests personal motivations for attending one of the world's largest aesthetic conferences Their journeys to Paris and insights into just how tricky international travel has become post-COVID How to best prepare for a meeting like IMCAS The logistics

Episode 202 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Previously joining us in episodes 134, 193 and 197)  Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. This is the third chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. Chpater 3 focusses on websites and website design. We explore: Why clinics and injectors need a website 'DIY' template-style websites vs professional custom built websites Why you need to have a branding strategy prior to creating your website What content needs to be on a website and how to tailor it for people searching on Google How websites are typically structured and how to best guide prospective patients How to

Episode 201 hosts Dr Patricia Barerra, a cosmetic physican based in the city of Paraná, Argentina.  Patricia joins us in the 12th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. Patricia went to medical school in the USA before moving back to Argentina to work as a junior doctor in hospital. After one year of surgical training, Patricia discovered her passion for aesthetic medicine and has worked as a cosmetic physician ever since. This episode was completely unscripted and we thank Patricia again for her time and insights. Due to a planned guest being ill, Patricia very kindly stepped in at the very last min

To celebrate our very special 200th episode, we were honoured to host Dr Arthur Swift (Plastic Surgeon) from Vancouver, Canada.  Arthur has been at the forefront of injectables from the very beginning, starting in the early 1990's when there were no mentors or guidelines. Originally trained as a plastic surgeon, Arthur very quickly identified how transformative non-surgical treatments would be and self-trained himself.  Over the past 30 years, Arthur has established himself as one of the most revered thought leaders in the injectable world. He has lectured in every continent, is a speaker for every injectable brand and has trained tens of thousands of injectors. We discuss: - Our joint IA X Swift Beauty competition (and announce the winner at the end of the podcast!) - Arthur's early years and the career crossroads he had to choose between - Arthur's first experence with Botox and the struggles he initially had - The influence that Leonardo Da Vinci had on his method of assessing and treating a face -

Episode 199 hosts Sarah Graham (Registered Nurse based in Kaiapoi, New Zealand) & Mischell Christmas (Registered Nurse based in Charlotte, USA). In this episode we do something a bit different by inviting on two of our long-term listeners. We explore where they are into their injecting careers, why they joined our 'IA Patreon' and how they have benefited from it. If you've never heard of Patreon, it's an online service that allows creators like us to connect with their listeners and provide bonus content. This is done via a tiered subscription model, with each tier accessing more benefits.   We started IA Patreon around 6 months ago and at the time of writing we now have 132 injectors subscribing from all corners of the globe (a subscriber to Patreon is called a Patron). The purpose of our IA Patreon is very simple - it provides support, education and a community for injectors anywhere. We explore: Who our guests are How and why they listen to IA  What Patreon is and why we started IA Patreon The benefit

Episode 198 hosts Dr Felix Bertram, a dermatologist based in Zurich, Switzerland.  Whilst Felix is still a practising dermatologist, he is best known as a globally-renowned entrepreneur in the aesthetics space. He's the mastermind behind Skinmed clinic, a high end aesthetic destination with 12 plastic surgery theatres, resident dermatologists and a pathology lab, cosmetic injectables and beauty services all under one roof.  In addition to this, various side businesses compliment the clinic including: - the Swiss Aesthetic Institute training centre (co-founded with Julie Horne) - Skinmed Doctors skincare range - Skins restaurant (that has already won two Michelin stars since opening in October 2022) In Chapter 6 of 'The Business of Injecting' episodes, we explore: Felix's background and early career in dermatology Balancing life between being a Doctor and an Entrepeneur  His business enterprises @skinmed_switzerland @swiss_aesthetic_institute @skinmed_doctors @skins_the_restaurant His definition of an entr

Episode 197 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Rick previously joined us on Webinar 5 and in episodes 134 & 193) Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. This is chapter 2 of a mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. In Chapter two we focus on what's known as 'Google Local optimisation'. We explore: - What a 'Near Me Search is' and how this relates to a 'Google Local Search' - Creating a Business profile on Google and setting up or claiming your business - The importance of completing your Google Business profile as fully as possible and regularly - How to attract patients from within your local proximity - Using tools like a

Episode 196 hosts Amy Lynn, a board-certified aesthetic nurse specialist from Philadelphia, USA. Amy joins us in the 11th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. Amy previously worked in the hospital-setting for over a decade and focussed on trauma, paediatrics and cardiac care. After she had five children, she found her passion and trained in facial aesthetics to make her dream of opening a medical spa come to fruition. She is recognized as a National GAIN Trainer & Key Leading Mentor (Galderma). She founded her own training academy, Glo Academy, where she upskills injectors from all over the USA

Episode 195 hosts Dr Kate Jameson, a Cosmetic Physician from Perth, Western Australia.  Kate originally trained in Emergency Medicine before specialising as a GP. In 2018 her founded 'Youthlab' with her husband, now a leading aesthetic clinic. Over the past 4 years Youthlab now has grown to three clinics and there are future plans to expand even futher by moving inter-state. In Chapter 5 of 'The Business of Injecting' episodes, we get an insight into how one of Australia's leading boutique clinics was created and then scaled.  We explore:    - Kate's background & pathway into injecting  - Insight into the injectables market in Western Australia   - The challenges of transistioning from General Practice to being a business owner?   - How the brand 'YouthLab' came about  - The Youthlab business plan  - How to provide a 5 star customer service - The injectable patient journey - How Youthlab onboard staff and develop a culture amongst their team - How to motivate & incentivise staff - What servi

Episode 194 hosts Dr Ravi Jain & Dr Sophie Shotter, two leading aesthetic doctors from the UK. Ravi is an extremely experienced injector & cosmetic surgeon based in Harpenden. With over 20 years of experience, Ravi consulted as a KOL for IBSA (the manufacturers of Profhilo) for several years. He was part of the early advisory board meetings and has a wealth of experience teaching Profhilo.  Sophie is a multi-award winning cosmetic doctor based in both Kent & Central London. She is a KOL for Allergan Aesthetics and is a global expert in using their new biostimulator product, HarmonyCa. Sophie has a particular interest in treating and optimising her patient skin and has treated thousands of patients with Profhilo since 2016.  In this episode we re-visit the new bio-remodelling treatment, Profhilo. (Listen to episode 179 for the basic science & background to Profhilo) Having only been launched in Australia in August 2022, it's undeniably been incredibly successful so far. But as with all new prod

Episode 193 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Rick previously joined us for our 5th webinar during the lockdown of 2020 and also in episode 134 of the podcast) Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digitial marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. In this episode we introduce our new mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. In chapter one we focus on social media and content creation. We explore: What we mean by digital marketing and why it's so vital for injectors & businesses  What social media is and what it's purpose is The main channels:  Instagram, Facebook & Tik Tok What exactly each channel does in it's simplest form and how each channel differs Instag

Episode 192 hosts Dr Steven Liew (Plastic Surgeon, Sydney Australia), Dr Sam Patel (Business Entrepreneur, Chicago, USA) & Gareth Pepper (National Sales Director of BTL Aesthetics, Australia). We also welcome back Professor Sebastian Cotofana for a cameo appearance! In this episode we discuss a completely new device category in facial aesthetics called EMFACE by BTL Aesthetics. EMFACE opens a new chapter in how facial rejuvenation can be achieved. It combines High-Intensity Facial Electrical Stimulation (HIFES) energy and Radiofrequency (RF) technologies together. This unique combined technique (delivered simulataneously via three facial applicators) strengthens and tones specific muscles of the face whilst also improving the quality of the skin. We explore: - What EMFACE is & how it works - Why the technologies of HIFES & RF are combined  - Who makes a good candidate for an EMFACE treatment  - What the SMAS is, how it ages and why HIFES + RF are combined - Understanding frontalis aging: how stimu

Episode 191 hosts Cassandra Smith (Aesthetic business entrepreneur) & David Segal (Our co-host of IA & Aesthetic business mentor) Cassandra is a returning guest (episodes 5, 24, 29 and 60) and has been David's business partner for over a decade. She originally trained as a Beautician before qualifiying as Dermal Clinician. She then became the co-owner of three laser, skin and injectable clinics with David for over a decade. They sold these clinics in June 2022. In this episode we do a deep dive into the leadership qualities and team building skills needed to run a sucessful aesthetic business. We analyse Cassandra and David's incredibly successful business partnership to get insights into how they tackled some issues that seem to occur in aesthetic clinics all over the world. We explore: - Cassandra's transition from therapist to manager to multi-clinic owner - How David & Cassandra first met & what their first impressions were of each other - The role of a manager & the need for daily ove

Episode 190 hosts Dr Michael Kane (Facial Plastic Surgeon, New York, USA) Michael's clinical experience with botulinum toxin is unparalleled. Having completed well over 100,000 treatments since 1991, he single-handedly developed many of the toxin protocols and facial muscle treatments; in an era when almost no-one was even using toxins. Michael's experience is so well respected that he has consulted in the trials and launches of every single brand of botulinum toxin. In this mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins. In chapter 5 we explore Michael's life time journey with the products and his experience as the world’s undisputed ‘King Of Tox’.  We explore: - Michael's story of how and why he first started using Botox as a plastic surgery

Episode 189 hosts Dr Jake Sloane & David Segal, your hosts of Inside Aesthetics. In this episode Dr Jake & David introduce their newest project, 'IA: Business of Injecting Live'. These sessions will be in addition to our regular Friday podcasts and take the form of periodic live Zoom discussions. Hosted by David, we invite our listeners to join us for regular business zoom discussions where topics related to owning, managing and running aesthetic clinics will be discussed. Each session will be different - some exploring individual case studies from our injectors whereas others will showcase expert guests and more specific topics. In this episode we discuss: - Why we're introducing more business support for injectors - Recapping the economic forecast for the next two years - What high interest rates & high inflation rates mean for injectors - The motivations for medical professionals to become injectors in the first place - Why injectors should ask themselves, 'What sort of injector do I want to be

Episode 188 hosts Dr Jake Sloane & David Segal, your hosts of Inside Aesthetics. In this episode Dr Jake & David explore 'The Future Of Aesthetics', a report commisioned by Allergan Aesthetics in 2021. The evolution of our industry continues to accelerate, with new products continuing to be released and injectables becoming more mainstream year on year. But what may surprise injectors and consumers alike is that our market is still very under-penetrated. The report was compiled by interviewing 15 global KOL's and working with Wunderman Thompson Intelligence, a market research company who specialise in future trends. The goal of the report aimed to uncover cultural shifts in aesthetics. Like the beauty and fashion industries, societal views change and have a direct impact on how aesthetics is perceived, accepted and consumed. By understanding and anticipating how the world's behavior is evolving, clinics and injectors will be able to better meet the needs of their patients today and into the future. We

Episode 187 hosts Dr Jenny Kimmins, a GP and Cosmetic Physician based in Melbourne, Australia. Jenny is also the Chair of the Aesthetic Medicine course run by HealthCert. Jenny joins us in the 10th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and businesses and aim to learn from and inspire our injector listeners. We discuss:  Jenny's background as a GP Her motivations for getting into the industry and the reality of burnout in the public health system  How she learnt to inject and the benefits of mentorship The difference between a medical & an aesthetic clinic  Continual Professional Development and her recent trip to Bangkok for Gal

Episode 186 hosts Jessica Halliday & Maria Reid, both Registered Nurses based in Tasmania, Australia.  Jessica worked as a midfwife for many years before deciding to become a cosmetic injector. She founded 'Eden Cosmetic Therapies' based in Hobart in 2017.  Maria worked as in nurse management role for over a decade in a health business prior to becoming a cosmetic injector.  Jessica originally employed Maria as a contractor in a dual role, as an injector but who running the management aspect of the clinic. Maria's input proved so valuable that in 2020, Jessica invited her to join as an equal partner with a 50% share of the business. In Chapter 4 of 'The Business of Injecting' episodes, we explore the dynamics of working as business partners and shared responsibilites of this type of agreement. We explore: - Why our guests became cosmetic injectors after many years of working as nurses in different fields.  - The aesthetic market and the unique differences of injecting in Tasmania, an island state 240km So

Episode 185 hosts Babak Moini, co-founder of Laser Clinics Australia. Babak previously joined us back in episodes 45 and 59, where he shared his story and his predictions for what the COVID-crisis would mean for aesthetic businesses.  Two years on, we reflect on the post-COVID era and the current as well as predicted global economic crisis that is looming. We explore:  Babak's current view of the Australian aesthetic market Some of the key trends that have emerged since our last podcast We then discuss the financial issues including: Whether the predictions he made in April 2020 were right, wrong or are simply delayed and still going to happen  The post-COVID demand for injectables and what this showed about the resilience of the market What our governments did to cope during COVID and the hang over effects of these including: - stimulus payments and printing money to fund it - borrowing more money, increasing national debt - the effect of lockdowns & stimulus payments on the labour force - why t

Episode 184 hosts Dr Rungsima Wanitphakdeedecha, a dermatologist, laser and injectable expert based in Bangkok, Thailand.  Rungsima has a wealth of experience using all of the commerically available toxins, has led research in the field and has published peer-reviewed journals on the topic. In this mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins. In chapter 4 we focus on a niche use of toxins most commonly referred to as 'micro-toxin treatments'.  We explore: - What we mean by micro-toxin treatments - Who started doing micro-toxin treatments - Why micro-toxin treatments are so popular in Asia - The proposed mechanisms by which micro-toxin treatments work  - Which toxins seem to work best for micro-toxin treatments - The main uses, techniques, do