Inside Aesthetics

Episode 197 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Rick previously joined us on Webinar 5 and in episodes 134 & 193) Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. This is chapter 2 of a mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. In Chapter two we focus on what's known as 'Google Local optimisation'. We explore: - What a 'Near Me Search is' and how this relates to a 'Google Local Search' - Creating a Business profile on Google and setting up or claiming your business - The importance of completing your Google Business profile as fully as possible and regularly - How to attract patients from within your local proximity - Using tools like a