Vitafoods Insights Podcast

With a high number of people affected by high stress levels and sleep disturbances across the globe, demand for natural solutions to target these areas is at an all-time high. Product developers continue to source high quality, efficacious and safe ingredients for finished products. Marion Schumacher, content manger, talks to David Foreman, founder of Herbal Pharmacist, about the latest ingredients that work best to address sleep and unhealthy sleep patterns. We dive into foods and botanicals for consideration when formulating stress-friendly products, and the importance of educating consumers on products retailing in-store and online.

Whether it’s called hemp, cannabis, cannabinoids or just CBD, the category of ingredients derived from the Cannabis sativa plant has had an outsized impact on the nutraceutical and supplement industry in the past few years; understanding the dynamic shifts across the globe is critical to keeping abreast of how this could continue to affect businesses. In this Vitafoods Europe edition of the Vitafoods Insights Podcast, Grant Ferrier, founder of Nutrition Capital Network (NCN), discusses the fast-changing market—from product development to regulatory oversight—in North America, and what European companies can learn from these developments. Ferrier will be speaking at Vitafoods Europe as part of the CBD Day in the Conference program; his talk, “What can we learn from developments in North America? Review the CBD industry landscape in Canada and the US,” will kick off the event on Thursday 14 May at 10am. In this podcast, Ferrier and Informa’s Heather Granato discuss: • How quickly the market for hemp, cannabis a

Gene expression is the most fundamental process by which a genotype gives rise to the phenotype. Information that travels from the genes is then used to create fundamental products (such as hormones) which the brain then acts on. This translates as a person’s behaviour, and irregularities in gene expression can cause cognitive problems such as anxiety, memory loss, sleeplessness and depression – to name a few. Marion Schumacher, content manager at Vitafoods, speaks to Dan Gubler, scientific advisor at Phenolaeis, about identifying natural substances that support healthy gene expression for optimal coginitive health. We look into researched ingredients that improve current formulations, which have the potential to boost the next generation of nootropic products.

Personalised nutrition, as we know it today, has its foundation set in data and technology. Proactive consumers, biohackers and high performance athletes are curious about what personalised nutrition can do for them but is the market meeting their expectations? Data collection and tracking has advanced over the last decade, but several gaps exist for personalised nutrition experts to fill. Charlotte Bastiaanse, associate editor at Vitafoods Insights, chats to Mariette Abrahams, founder of the consultancy, Qina, about market evolution, the role of data and technology in personalised nutrition, consumer concerns, and gaps in current science.

Charlotte Bastiaanse, associate editor at Vitafoods Insights, talks to Thomas Hayes, research analyst for food and nutrition at Lux Research, about some of the enabling technologies prevalent in today’s market and how they compare against one another. We delve into the need for collaboration between small and large players, and outline the future personalised nutrition landscape.

We explore changes in sports nutrition paradigms and advertising, the importance of health in athletes, athletic behaviour and the microbiome. We take a closer look at microbiome research to support athletes, and the relationship between nutrition and marginal gains when it comes to performance nutrition.  Ian Craig will be chairing the https://www.vitafoods.eu.com/en/conference/agenda.html (Performance and Sports Nutrition) summit at Vitafoods Europe, taking place 12-14 May 2020 in Geneva, with investigates how the nutraceutical industry fit into a holistic view of health for athletes. 

Digestive health was big in 2019 and while we wait to see how new developments shape the market in 2020, we explore the four stages of gut healing as outlined by Lee Holmes, founder of Supercharge Your Gut, a product range out of Supercharged Food. Charlotte Bastiaanse, associate editor at Vitafoods Insights, talks to Lee about what consumers understand and how they proactively look to tackle their gut health through nutrition. We explore healing the gut, introducing new microflora, digestive health supplementation and foods with probiotic properties.  

Materials and goods exchange hands a good few times between ingredient manufacturers, distributors, finished product manufacturers, distributors and brand owners. With traditional business models the focus is on the product and goods, and less so on the service. Through all the various exchanges, communication is often lacking leading to lost information and intelligence—some of which could be surrounding the physicochemical properties of the product, how it can be formulated, the possible cross-interactions, supporting studies, how a product can be positioned, best/worst marketing practices, how was it launched in other markets, and lessons already learny, and end use for consumers. Blaž Gorjup, founder and chairman at PharmaLinea, returns to the Vitafoods Insights podcast to chat to Charlotte Bastiaanse, associate editor, about how to adapt to today’s increasingly demanding consumers, transparent supply chains and incoming companies with higher demands. Suppliers need to focus on service, actively collectin

In a competitive market, brands have to work hard to stand out, differentiate their offering and be visible to the end customer. Changing behaviour and sales being driven through the digital world mean that companies need be as customer centric in their approach as possible. Matt Smith, CEO at Barrett Dixon Bell, and Chris Grimes, Business Development Manager, joins Charlotte Bastiaanse (associate editor at Vitafoods Insights) on this podcast to explore what it meant to be truly customer centric. We explore delivering an omnichannel customer experience, the modern B2B buyer changing the classic sales funnel, driving someone from awareness to action, and navigating the non-linear sales funnel.

Learn about how human milk oligosaccharides + probiotics are bringing infant formula closer to human milk than ever before - podcast Our latest Vitafood Insights podcast, in partnership with Dupont Nutrition and Health, dives into the latest trends and research in early life stage nutrition, critical for lifelong wellness. Supporting the development of a healthy gut microbiome, we discuss the science behind the synergy of specific probiotics and human milk oligosaccharides (HMOs) in infant nutrition and overview the abundant opportunities for new product development for health globally.

With today’s educated consumers, successful brands need more than just marketing power to thrive in a competitive marketplace. New entrants to the market, especially those with their original roots in pharma, are reforming the industry and setting new standards for big and small players. With plenty of knowledge about what it takes to build an empire, Blaž Gorjup, chairman and founder at PharmaLinea, talks to Charlotte Bastiaanse, associate editor at Vitafoods Insights, about laying foundations that drive customer trust. Proven health claims to back efficacy, clinical trial investment, quality control and today’s educated consumer all in the spotlight in this podcast.

The market for collagen products continues to grow as consumer needs for bone and joint health, sports nutrition and skincare evolve. Innovation has created diversity in collagen peptide delivery formats, driving emerging beverage, health shot and chewable products. This podcast hosts Yingying Wu, global product manager for collagen peptides at PB Leiner. As a leader within the collagen market, Yingying shares PB Leiner’s perspective of the global market and gaps for opportunity. In the run up to Vitafoods Asia, Yingying also elaborates on the Collagen Dissolution Series and collagen peptide prototypes that PB Leiner will showcase at the event.

Vitamin K2 is increasingly acknowledged as a health essential for its known benefits of putting calcium in balance in the body, promoting bone and heart health, and preventing the onset of conditions such as osteoarthritis, heart attacks and strokes. Vitamin K2 is required at all stages of life, targeting evolving areas as a human ages from childhood to adulthood, right through to old age. There are approximately 20 clinical trials that support the bone health and heart health benefits of K2, and the science is continually investigating K2 for other health areas, including cognition, kidney function, sport performance and beauty. As the K2 market almost doubles in revenue every year, mass market brands and also smaller players are looking to commercialise on the K2 opportunity. Charlotte Bastiaanse, associate editor at Vitafoods Insights, explores K2 as an ingredient and market opportunity with Jörg Buttinghaus, vice president of sales and marketing at Kappa Bioscience, in this deep-dive podcast. Podcast brea

Most supplement users are health-conscious consumers taking care of their general wellbeing, or targeting specific areas related to prevention or management. An area of frequent concern is weight management and reaching body goals. Over the years, different diets, teas and supplements have had their turn in the spotlight as consumers search for weight management and fat burning solutions. With an abundance of fraudulent and non-effective solutions on the market, smart consumers insist on validated products with clinical data backing their health claims. Charlotte Bastiaanse, associate editor at Vitafoods Insights, talks to Sophie Loisel, business development manager at Fytexia, about the market for weight management supplements and the key considerations for developers. This podcast delves into strategies for body goals and weight loss, concerns around efficacy and safety, fat burners for enhanced lipolysis and alternative approaches for manufacturers and consumers.

Microgranules are of interest to supplement developers because of the absorption, efficacy and ingredient stability they offer to end users. Active ingredients are able to better support the body’s natural regulation mechanisms through providing necessary nutrients in a targeted manner. With a focus on botanical ingredients, Valerie Marin, APAC Regional Director at Laboratoires Activa ASIA, explains how microgranule technology works for fast-acting delivery and increased efficiency without causing side effects or cellular stress.

Personalised nutrition is taking off globally, and consumers are increasingly interested in tailoring their health and nutrition to their own genetics, biomarkers and diagnosed conditions. As science advances and understanding of individual microbiomes improves, an interesting new opportunity for personalised probiotics develops. Charlotte Bastiaanse, associate editor at Vitafoods Insights, talks to Leong Jia Yan, nutritionist at Aqurate Ingredients, about the current science behind individual gut environments paving the way for personalised probiotics. An increased understanding of how digestive health impacts overall wellbeing and especially cognitive health will drive further demand for clinical research and studies that strengthen claims pertaining to the gut-brain axis.

Iron deficiency remains the world’s most common mineral deficiency, and has been as particularly problematic among the Asian population. Currently available pharmaceutic and supplement solutions often have undesirable traits, like gastric discomfort and unpleasant taste. Developers are challenged with delivering an iron solution that is sufficient in nutritional content, efficacious and appealing in taste and delivery format to both adult and child consumers. Charlotte Bastiaanse, associate editor at Vitafoods Insights, talks to Maja Orešnik, science and research director at PharmaLinea, about the brand’s line of iron supplements which will be featured at Vitafoods Asia 2019. PharmaLinea’s innovative iron spray supplement will be launched at the event and available to visitors at the New Products Zone.

The cognitive health market has evolved to not only address concerns surrounding the ageing brain, but also to offer solutions for stress management, sleep quality, concentration and memory improvement. Once aimed at the ageing population, cognitive health products have been developed for a range of age groups. Mibelle Biochemistry, exhibitors at Vitafoods Asia 2019, have developed SaraPEPP Nu – an ingredient developed from Timut Pepper and MCT oil. Charlotte Bastiaanse, associate editor at Vitafoods Insights, talks to Fred Zülli, managing director at Mibelle Biochemistry, about the ingredients efficacy and safety profile demonstrated in placebo-controlled clinical trials. Suitable for softgel applications, ingredient combination, and functional beverages, SaraPepp Nu is targeted at various age groups including scholars, students, working professionals and golden agers.

India is enjoying a high and fast growth $5 trillion economy with an average GDP rate of 7%. Within the health and nutrition industry, India has developed to be known for its credible, affordable and sustainable pharma/nutra supply chain – attracting further interest from nutraceutical developers actively seeking manufacturing opportunities. Despite the vast landscape opportunity and potential for India to be positioned as a quality manufacturing hub for the global nutraceutical industry, there are many unseen hurdles awaiting new entrants. Charlotte Bastiaanse, editor at Vitafoods Insights, talks to Dilip Ghosh, Director at Nutriconnect, about market entry to India and its associated challenges. Partnering with knowledgeable and experienced businesses, and adapting to regional direction is essential to reaping the benefits of India’s booming nutraceutical economy.

Found within the a range of ecological niches, bifidobacteria represents a genus within the phylum Actinobacteria, which is one of the major phyla in the healthy intestinal tract of humans. Bifidobacteria are among the first microbes to colonise the gut and are being purported as beneficial for human health. Several research studies have reported that lower abundance of bifidobacteria in the gut precedes disease development, including gut disorders, allergy, obesity and mental disorders. Charlotte Bastiaanse, associate editor at Vitafoods Insights, talks to Dr Chyn Boon Wong, research associate at Morinaga Milk Industry Co., about Human Residential Bifidobacteria (HRB) and its role in driving wellbeing. We delve into the concept of achieving human health from the inside out and explore the commercially available HRB probiotic strains.