Vitafoods Insights Podcast

Vitamin K2: Positioning, science and market opportunities

Informações:

Sinopsis

Vitamin K2 is increasingly acknowledged as a health essential for its known benefits of putting calcium in balance in the body, promoting bone and heart health, and preventing the onset of conditions such as osteoarthritis, heart attacks and strokes. Vitamin K2 is required at all stages of life, targeting evolving areas as a human ages from childhood to adulthood, right through to old age. There are approximately 20 clinical trials that support the bone health and heart health benefits of K2, and the science is continually investigating K2 for other health areas, including cognition, kidney function, sport performance and beauty. As the K2 market almost doubles in revenue every year, mass market brands and also smaller players are looking to commercialise on the K2 opportunity. Charlotte Bastiaanse, associate editor at Vitafoods Insights, explores K2 as an ingredient and market opportunity with Jörg Buttinghaus, vice president of sales and marketing at Kappa Bioscience, in this deep-dive podcast. Podcast brea