Vitafoods Insights Podcast

Technology solutions for traceability purposes aren’t exclusive to large corporates with deeper pockets. As Kezzler business development manager, Piet de Vriendt, highlights in this podcast with Charlotte Bastiaanse, solutions and serialisation can be tailored according the needs and budget of all size businesses—opening up a wide range of opportunities for brand owners and consumers.

Speaker: Mike Hughes, Head of data and insights, FMCG Gurus Overview of the current nutraceutical landscape and key market trends Changing consumer attitudes and purchasing decision trends What shifts in consumer behaviour mean for future product development The State of the Nation report launching at Vitafoods Europe: What it is, the mission, data to expect and how insights will inform industry development

Speaker: Frank Engel, Global Market Development Manager, Health & Nutrition, Rousselot Explore growing categories within the sports and performance nutrition market Discover the various ingredients answering demand driven by market trends Know how collagen peptides accelerate sports recovery, promote joint health and facilitate protein enrichment Understand how to formulate with collagen and experience collagen in action with the Papendal’s pro athletes

Speaker: Runa Haug Khoury, Director of Sustainability, Aker BioMarine The state of traceability within the nutraceutical industry The wider commitment to life cycle analysis of finished products, and accountability to meet reduced CO2 and water waste footprint How traceability can boost businesses from an environmental, financial and social responsibility perspective Building traceability into brand value: practical steps forward and key considerations for change

Speakers: Daniel Martínez Puig, PhD, Head of Late Development & Product Support, Bioiberica; Mónica Gómez Navarro, Product Manager - Healthcare, Bioiberica Discover the latest market trends in collagen for joint health Learn about the different collagen ingredients available and the differences in their mechanism of action Understand how native (undenatured) type II collagen supports joint health in line with the latest consumer preferences Explore scientific data and evidence of the efficacy of native type II collagen, referencing c-2cool®

Speaker: Shelley Sapsin, Program Director, MarketReady Insights, Informa The common challenges that companies encounter when looking to launch new products into the U.S. market. Insights for market success, including case studies that offer best practices. Why understanding whitespace market opportunities is critical when developing a pathway toward entry.

Speaker: Carlotta Mast, SVP Content and Market Leader, New Hope Network, Informa Markets The vision for the industry to embrace Justice, Equity, Diversity & Inclusion (JEDI) Updates from the JEDI Collaborative and new CEO initiatives with OSC2 Opportunities for companies to make commitments to JEDI principles How an emphasis on JEDI can positively impact corporate culture and business growth

Speaker: Blaž Gorjup, Chairman and Founder, PharmaLinea Learn about successful cases of business strategies from the 2008 financial crisis Receive specific suggestions for new product launches to fit the situation Find out upcoming health areas of predicted growth within PharmaLinea’s portfolio See how PharmaLinea’s most agile partners have been successful in adapting their marketing strategies and maintaining a vision for the future

Speakers: Bora Turan, group development EMEA director, IMCD UK; Stan Bijsterveld, global supply chain director, IMCD Netherlands Greatest challenges felt across the supply chain and how businesses are addressing The impact on ingredient supply and demand, and how this reflects overall category performance as well as long-term product development How manufacturers are adapting to main supply to Europe amidst paused manufacturing sites, reduced workforce and restricted transport How combined challenges have affected cost and price changes across the supply chain

Speaker: Elisabetta Frattini, Senior Research Scientist Formulation Development, Indena S.p.A. Understand how multi-action properties of quercetin flavonol can support respiratory health, including its latest antiviral evidences Explore the need for bioavailable ingredients to exploit health benefits of botanicals Attend the first presentation of QUERCEFIT® as a natural ingredient for allergy-prone individuals, as demonstrated in published human studies Discover QUERCEFIT® as a new health food ingredient that unlocks quercetin benefits for respiratory health

Speaker: Chris Kilham, Medicine Hunter Understanding the basics of adaptogens and their ability to support the body and mind Ashwagandha’s traditional use in Ayurveda, and applications in modern times What clinical research shows about the use of KSM-66 Ashwagandha for stress, anxiety and physical health Considerations for formulators, retailers and consumers when purchasing ashwagandha products

Speaker: Rebecca Marks, Digital Program Manager for Vitafoods Connect, Informa Markets This podcast introduces our new online directory. Vitafoods Connect gives you direct access to all the experts, suppliers, manufacturers and produces across the Nutraceutical supply chain. Join our Digital Program Manager as she discusses the leading features of the platform, why you need it and how it can enhance both your digital and live event experiences.

Speaker: Nils Hoem, Chief Scientist, Aker BioMarine The role of choline in human health How krill oil boosts choline levels according to latest study Insight into claiming health benefits with krill oil in Europe The future outlook of choline’s role in the dietary supplement market Get the facts on sustainability of krill oil

Speakers: Erik Bruun Bindslev, Founder, Merika Worldwide; Elizabeth Candelario, Partner, Merika Worldwide Current sustainability challenges particular to the nutraceutical industry and how these compare to the food & beverage industry How will climate change impact ingredient supply chains over the next 10 years? What brands can do on a sourcing and supply chain level to positively impact and combat climate change Integrating sustainability into brand value proposition to align with consumer demands, focusing on building trust and transparency

We are currently seeing a spike in health supplements sales connected to the COVID-19 outbreak. But how does this impact a longer-term online sales strategy and even trickier, how does it impact product launch? Chris Rawlings, CEO of Sophie Society, discusses how to build a sustainable Amazon growth strategy for your nutraceutical product together with Marion Schumacher. • What works on Amazon? Helping you understand the increasingly competitive marketplace • Uncovering strategies for continued success on the sales platform • How does the current COVID-19 pandemic impact your Amazon sales strategy? For more information please visit: https://www.sophiesociety.com/

Artificial Intelligence is becoming a fundamental tool used within our society, and the food industry is no different. Each year, we’re seeing an increasing number of start-ups and corporates leveraging the technology to deliver innovative health and food-based solutions. Shopping for specific dietary requirements can be a challenge at the best of times. SpoonGuru however, is here to change that. The UK-based start-up leverages artificial intelligence and machine learning technology to make this process much more efficient. In this Vitafoods Insights podcast, Markus Stripf, CEO and Co-founder at SpoonGuru talks to Fraser Grice at Vitafoods about how the idea of SpoonGuru came about, amongst much more: - Key drivers for developing the platform - The challenges and benefits of using AI technology within the food industry - SpoonGuru’s global partnerships - What’s next for SpoonGuru?

For millennia, humans have been reliant on microorganisms for optimal health; it has only been in the recent past that we have understood the critical role of the microbiome. The gut microbiome in particular has been a target, with researchers looking at the potential to increase levels of beneficial organisms and support their function. In this Vitafoods Europe edition of the Vitafoods Insights podcast, Professor Alojz Bomba, head of the Institute of Experimental Medicine, Faculty of Medicine, at Pavol Jozef Safarik University in Kosice Slovakia, and president of the International Scientific Conference on Probiotics and Prebiotics, discusses how modulating the gut microbiome could optimize human health. Prof Bomba will be speaking at Vitafoods Europe as part of the “Fixing the gut” workshop in the Conference program; his talk, “Modulating the gut microbiota for improved health, disease prevention and treatment,” will take place at 10:30am on Wednesday 2 September.

Consumer sales show spikes in supplements and products for immune health in light of the coronavirus outbreak. Similarly, some brands are looking to strike while the iron’s hot. Launching an immune health product that is safe, high quality and true to its label claims can still take longer than some might hope, and with the market in saturated state, is now the right time to be launching a product for immune health? Blaz Gorjup, founder and chair of private label company, PharmaLinea, discusses the current state of the immune health category together with Charlotte Bastiaanse. We investigate long-term sustainable growth versus quick wins, and what product developers need to consider for the next generation of immune health once markets return to normal.

Nutrition plays a significant role in improving the body’s immune function and offsetting viral infections. As government and healthcare bodies put lockdowns and restrictions in place to control the coronavirus pandemic, there’s never been a more important time for our industry to emphasise the importance of building long term natural protection through nutrition. Having recently co-authored a paper which investigated Optimal Nutritional Status for a Well-Functioning Immune System as an Important Factor to Protect Against Viral Infections, Professor Manfred Eggersdorfer discusses: • Essential micronutrients for immune health • Common deficiencies found across different population groups and demographics • Concerns at supply chain and consumer level around legitimacy of label claims • How ingredient and food manufacturers can help to declutter science and claims related to immune health • What these findings mean for food and ingredient brands producing the next generation of immunity products

Personalised Nutrition has the potential to have a profound impact on one’s health and wellness. The industry has experienced continuous investment and technological innovation, and has become increasingly popular with consumers in recent years. In this Vitafoods Europe edition of the Vitafoods Insights Podcast, Philipp Shulte, founder and CEO of Baze, discusses the key drivers of the industry, touching upon the need for personalised nutrition, consumer expectations, scientific validation and what the evolution of the industry is going forwards.