Vitafoods Insights Podcast

Brand acquisition allows Bioniq to expand its reach within the personalised nutrition market in Europe  With scalability and business growth being an important aspect of business development, companies are often faced with different strategy paths to follow in order to achieve their goal. For this podcast episode, we learn more about https://bioniq.com/en/ (Bioniq), a personalised nutrition brand that recently acquired https://loewi.com/en/ (LOWEI), a personalised supplements brand.  Tune in to hear more about:  What is personalised nutrition and why is it an important topic for the nutraceutical industry The steps and lessons learnt from Bioniq acquisition of LOWEI, a personalised nutrition supplement brand  The role LOWEI’s acquisition plays in Bioniq’s scalability plans  Next steps for Bioniq and the personalised nutrition market  Guest: Vadim Fedotov, CEO and co-founder of https://bioniq.com/en/ (Bioniq) Vadim is the CEO and co-founder of the biohacking platform and persona

Developing new solutions to support performance and address inflammation can mean going beyond ‘popular’ ingredients into unique offerings.  While there is a great amount of consumer and market interest in cannabidiol (CBD), there remain market and regulatory constraints, as well as questions on its efficacy for addressing certain conditions. However, there are other ingredient options that may be better suited for addressing issues such as recovery, pain, sleep, and immune health. Palmitoylethanolamide (PEA) is one such ingredient that has scientifically supported efficacy in these areas, and may serve as an alternative to CBD. Gencor Pacific offers https://www.gencorpacific.com/ingredients/levagen (Levagen®+,) a bioavailable PEA powered by LipiSperse® technology. In this podcast, sponsored by Gencor Pacific, you’ll hear more about:  The legal, safety and efficacy challenges of CBD How the endocannabinoid system functions and its benefits Functional impacts of PEA and its similarity to CBD Benefits

Diving into Sports Nutrition, exploring the market trends and innovations. Previewing what you can expect from our upcoming Vitafoods Europe event in May, discussing CBD, and reflecting on Earth Day. In April, we will take a dive into Sports Nutrition, our thematic topic for April, to explore what the market forecast is and where there have been innovations and opportunities for growth. We will then give a preview of what you can expect to see from our upcoming Vitafoods Europe event from May the 2nd digitally, and in Geneva from May 10th through to the 13th. We will once again look at CBD, and what has been happening in the space in the last month. Finally, we will feature an important day in April, Earth Day which will conclude our highlights and provide insight into why these topics are critical to understand for the nutraceutical industry. Tune in to hear more about: The Sports Nutrition landscape Top innovations and room for growth in the ‘active’ nutrition space New findings in the timing of consuming p

Ready-to-drink sports nutrition drinks offer unique challenges to product formulators, requiring ingredient expertise.  An increase in an active lifestyle among consumers, coupled with interest in healthy, convenient options such as bars and ready-to-drink beverages, are driving sales in the sports nutrition market, according to Allied Analytics. However, there are also multiple challenges to delivering great tasting, efficacious products that meet consumer desires for natural ingredients, plant-based protein, and no chemicals. Ingredient suppliers are going above and beyond to develop unique concepts that can speed product development and market release. In this podcast, sponsored by Laïta Nutrition, you’ll hear more about:  Trends impacting the sports nutrition drinks market Constraints around liquid formulation techniques Opportunities in the market, including plant-based product development Insights on how Laïta is poised to help formulators overcome formulation challenges Guest: Gaëlle Quillév

Learn about the sustainability efforts of Baïa Food, a startup that recently became B-Corp certified and offers European consumers with miracle berries ingredients sustainably supplied from Ghana. With sustainability being an important cause for many across all industries, stakeholders are often incentivized to act and tackle the 3 pillars of sustainability: people, planet and profit. For this podcast episode, we learn more about the sustainability efforts of the start-up Baïa Food. Tune in to hear more about: ·      Baïa Food’s vision, missions & goals, and how sustainability connect them ·      How to become B-corp certified ·      Supply chain and sustainability considerations – bringing miracle berries from Ghana to consumers in Europe ·      How collaborations and partnerships can drive sustainable innovation ·      How Baïa Food measures its impact

The evolving ‘biotics’ market is seeing accelerating growth for postbiotics—immobilised probiotics with myriad health benefits. The global ‘biotics’ market—encompassing pre-, pro- and postbiotics—is expected to top US$7.10 billion by 2026, according to Polaris Market Research. While many consumers are familiar with prebiotics (fiber and fuel) and probiotics (beneficial microorganisms), there is less awareness of postbiotics. However, these highly stable ingredients may have unique benefits to animal and human health, and provide advantages in product development and delivery. In this podcast, sponsored by Adare Biome, you’ll hear more about: ·       Various ‘biotics’ solutions and the concept of postbiotics ·       Adare Biome’s pioneering work in the postbiotics area ·       The promising future of postbiotics ·       Product development concepts featuring Adare’s Biome Guest: Ludger Roedd

Sports nutrition products’ interest rates increase among active consumers, millennials and older generations as they look toward boosting body strength and maintaining optimal health.  Sports nutrition is no longer only for professional athletes. Consumers are seeking innovative sports nutrition offerings from the industry. The market is booming and expected to continue growing in the next years. This month, Vitafoods Insights focuses on sports nutrition, including market developments, challenges, and trends.  Tune in to hear more about:  The sports nutrition segment market size and growth prediction How COVID-19 impacted the sports nutrition market How consumer group targets are shifting Market opportunities, trends, innovations and challenges   Featured voices  Dr Adam Carey, Chairman at the https://www.essna.com/ (European Specialist Sports Nutrition Alliance (ESSNA)) Dr Binu, Chief Innovation Officer at https://arjunanatural.com/ (Arjuna Natural) Will McCormack, Senior Business D

Exploring the developments, challenges and market barriers for CBD products and potential risks for athletes. With so much controversy surrounding the use of cannabidiol (CBD) in the sports nutrition pace, Terence O’Rorke, ESSNA Vice-Chair and Business Development Manager EMEA/APAC at LGC Group, joined us to expand on the challenges faced by consumers, CBD businesses, and the broader CBD industry in this category. Tune in to her more about: ·        ESSNA’s position on CBD in sports nutrition ·       The latest on the debate around inadvertent doping and what ESSNA is doing on this front ·       Why CBD has become increasingly popular amongst athletes ·       Some of the current challenges CBD businesses face ·       Insights on the World Anti-Doping Agency with regard to CBD ·       Barriers from a certification and testi

Companies seeking to do business in the fast-growing food supplement market in the United States must ensure they’re compliant with federal regs. Since the mid-1990s, the United States has been on the cutting edge of dietary and food supplement innovation, following the passage of legislation that carved out a regulatory category as a sub-set of food. Bolstered by consumer interest in preventive health, the industry has seen steady growth even in the face of questions about the level of FDA oversight of the supplement category. One of the fundamental pieces of supplement regulation is good manufacturing practices—GMPs—that are a requirement for bringing compliant products to market. In this podcast, Dr Tara Lin Couch, senior director for dietary supplements and tobacco services at EAS Consulting, shares insights around FDA’s supplement GMPs, common misconceptions, and much more. Tune in to hear more about: Shifts in the US dietary supplement landscape in the last two years, and what the ‘new normal’ looks lik

Exploring Beauty from Within, APAC trends, and Immune Health from our Vitafoods Insights Virtual Expo Asia, discussing CBD, diving into the dietary supplement industry in China, and reflecting on International Women’s Day and World Obesity Day. In March, we will review our Vitafoods Insights Virtual Asia event, focusing on Beauty from Within, APAC trends for 2022, and Immune Health. We will then dive into CBD, our thematic topic for March, and reflect on key points presented in the panel discussion and podcast episode. We will then take a trip across the pond to Expo West in Anaheim, taking a look at the dietary supplement industry in China. Finally, we will feature two important days in March, International Women’s Day and World Obesity Day which will conclude our highlights and provide insight into why these topics are critical to understand for the nutraceutical industry. Tune in to hear more about: Top markets for Beauty from Within Why consumers consider plant-based alternatives The importance of mood-en

https://pharmactive.eu/ (Pharmactive BioTech) Products takes a holistic approach towards sustainability, aiming to support the circular economy in Spain and tackle all pillars of sustainability—environmental, social, and economic. For this podcast episode, we cover multiple sustainability considerations, lessons learnt and insights from Marguerite Gerritson, managing director Pharmactive BioTech Products. Tune in to hear more about: How Pharmactive BioTech Products tackles the 3 pillars of sustainability: people, planet and profit  Getting certified on an environmental management system  Environmental policy strategies and farming plans in the remote areas of Castille-La-Mancha region of Spain The investment needed towards the sustainability practices versus the return of investment Guest: Marguerite Gerritson, Managing Director, https://pharmactive.eu/ (Pharmactive BioTech Products) https://player.captivate.fm/collection/d1d22474-78ef-440c-97f7-4ea23c7c78ab (Click here to listen to our other Susta

Hologram Sciences unveils two new initiatives to drive innovation of personalised nutrition through advanced at-home diagnostics, hormone tracking, and custom insights.  https://hologramsciences.com/ (Hologram Sciences) is a newly formed, fast-moving, consumer-focused, start-up backed by Royal DSM. They develop and deliver new brands to market, supporting health and wellbeing - bringing together proven science, pioneering technology, and habit-building to create truly personalized solutions. Recently the company unveiled two new initiatives to transform wellness through personalized health and nutrition. This includes the launch of consumer brand https://protect-us.mimecast.com/s/OyKJCQWNOwhXvNw0nsPnwa1?domain=eur03.safelinks.protection.outlook.com (PhenologyTM) dedicated to women’s health, as well as an exclusive partnership with the German start-up https://www.inne.io/en/home (Inne) working on a breakthrough biomarker platform.  Tune in to hear about:  Recent trends in personalised nutrition&

While consumers have been increasingly interested in CBD, regulatory concerns may have producers taking different paths to market or exploring alternative ingredients. Consumers are seeking more natural ways to address health challenges such as increased stress levels, sleep concerns, inflammation and much more. In recent years, this has seen a boom of products introduced containing hemp extracts, isolated cannabinoids, and related ingredients that can impact the body’s endocannabinoid system. This month, Vitafoods Insights focuses on cannabinoids and CBD, including whitespace, regulatory challenges, and research on efficacy. Tune in to hear more about: How the endocannabinoid system regulates body functions from cognition to inflammation Concerns around the evolving regulatory market for cannabinoids Why palmitoylethaolamide (PEA), an endocannabinoid-like lipid mediator, may offer a different route to market Product quality and research as a cornerstone to delivering efficacious products https://www.health.h

Exploring audience-centric marketing strategies for best positioning of brand strategies and communications.  With so much uncertainty happening across the world pre-, post-COVID pandemic, natural disasters and war conflicts, now is more important than ever for brands to understand their costumers and take an audience, human-centric approach to appeal to them and influence their purchasing decision.  For this podcast episode, Gillian Fish, CEO at The6AM Agency has joined us to talk about marketing strategies for hypergrowth brands.  Tune in to hear more about: The principles of audience-centric marketing  How audience behaviour has evolved through the pandemic and how has it has influenced audience-centric marketing strategies  The different digital levers available for brands to drive hypergrowth  The role PR plays in hypergrowth strategies for brands  Guest:  Gillian Fish, Founder and CEO at http://www.the6amagency.com.au/ (The 6AM Agency) If you like the show, make

Vegan, sugar-free gummies from Nutriburst allow owner Simran Kanwar to deliver on her desire to help consumers #BurstThroughLife. Whether it’s attributed to a desire for unique delivery systems, challenges in swallowing, or just general pill fatigue, the gummy vitamin market has been growing incrementally over the past several years. The globally gummy vitamins industry is expected to grow at a CAGR of 6.5% through 2026, topping US$9.3 billion by that year, according to https://www.alliedmarketresearch.com/gummy-vitamins-market-A06064 (new research) from Allied Market Research. However, the report also notes some of the challenges that must be addressed are the high sugar content, use of gelatin, and issues with nutrient load. It’s this combination of factors that drove Simran Kanwar to start https://www.nutriburstvitamins.com/ (Nutriburst), which launched its line of vegan, sugar-free gummy vitamins in 2021. With multiple businesses across the healthcare, wellness, and design industries, Kanwar was well-posi

Insights on healthy ageing, sustainability, clinical research and more.  During the shortest month of the year, Vitafoods Insights tackled issues from the need for clinical research on nutraceutical ingredients to opportunities for the broader healthy ageing segment, as well as exploring key issues around sustainability and the value to business. Take a few minutes to catch up on the insights you may have missed that could trigger new thinking in your product ideation and go to market strategy. Tune in to hear more about:  Opportunities to extend a ‘healthy ageing’ marketing strategy into younger demographics seeking a proactive approach to lifelong wellness Nutritional ingredients that support cardiovascular wellness Steps to optimise the return on investment in clinical trials on nutraceutical ingredients How to make the business case for focusing on sustainability through the pillars of people, planet, and profit #EquityinScience and why supporting women in science benefits the broader health and

Understanding how chlorella microalgae farming can help tackle climate change and contribute to the 3 pillars of sustainability—people, planet, and profit.   Climate change and the planet’s health concerns continue to be top of mind for many industry stakeholders and consumers seeking sustainable changes. Agricultural practices and ingredient sourcing plays a role in that.  For this sustainability podcast episode, Marieke Smidt, commercial director at https://duplaco.com/ (Duplaco), joined us to talk about macroalgae farming.  Tune in to hear more about: Duplaco's mission and the key problems being addressed by vertical farming What the production process of microalgae looks like and the technologies involved  The benefits of microalgae farming in enclosed environments to improve sustainability and climate health within food production How microalgae can be implemented into different nutraceutical products—which delivery formats should brand owners consider and the benefits for the end con

Healthy ageing is now a lifelong journey to maximise health-span, not just lifespan.  It’s no longer about targeting the older consumer. It is important to understand what different demographics are seeking at their life stages, explore the latest ingredients and research, and gain insight on the science around heart health, eye health, skin health, and more. Healthy Ageing is our thematic topic for February and is being sponsored by Valio, Gnosis by Lesaffre, and TSI Group. Tune in to hear about:  How the healthy ageing category is shifting What product marketers should understand about the target audience Which ingredients are making an impact Opportunities in the healthy ageing space Guests:  Michael Healy, Customer development manager, https://www.valio.com/ (Valio) Anne Roksvåg, Senior marketing manager, https://gnosisbylesaffre.com/ (Gnosis by Lesaffre) Larry Kolb, President, https://tsigroupltd.com/ (TSI Group Ltd) If you do like the show, make sure to subscribe and follow the https://

While it is common to measure age chronologically, research is establishing that biological age is a better marker to determine the length of ones healthspan. This is because our biological age can be influenced by many components including genetics, lifestyle, and disease. A https://www.aging-us.com/article/203736/text (recent study) published in Aging (DOI: https://doi.org/10.18632/aging.203736 (https://doi.org/10.18632/aging.203736)) demonstrated that Rejuvant, a timed-release CaAKG (calcium alpha-ketoglutarate) with vitamins, is a potential life-extending formulation. After seven months of use, Rejuvant decreased the biological age of participants by an average of eight years, in the TruAge DNA methylation test. Brian K. Kennedy, Ph.D., one of the lead authors of the study noted that the results suggest that Rejuvant is an intriguing candidate to affect human aging and that the results are encouraging for increasing health span in both men and women. Tune in to hear about:  How Rejuvant supports heal

While Europe has been a challenging market for probiotics marketing and claims, shifts at the European Commission level may open up new opportunities. While probiotics sales are growing in most countries around the globe, Europe has seen a less robust uptake, constrained perhaps by a regulatory environment that disallows most claims for probiotic products on pack and in marketing. However, there may be positive news on the horizon for companies seeking to communicate the health benefits of their probiotic-containing products. In this podcast, David Pineda Ereño, founder of DPE International Consulting and a consultant to the International Probiotics Association (IPA), shares his take on the possible shifts that could happen at a European level, as well the positive changes already taking place in markets such as Italy and the Czech Republic. Tune in to hear more about: How the current landscape is constraining growth for probiotics products in Europe. The potential for finished product companies to communicat