Vitafoods Insights Podcast

Unique value prop powers Nutriburst launch

Informações:

Sinopsis

Vegan, sugar-free gummies from Nutriburst allow owner Simran Kanwar to deliver on her desire to help consumers #BurstThroughLife. Whether it’s attributed to a desire for unique delivery systems, challenges in swallowing, or just general pill fatigue, the gummy vitamin market has been growing incrementally over the past several years. The globally gummy vitamins industry is expected to grow at a CAGR of 6.5% through 2026, topping US$9.3 billion by that year, according to https://www.alliedmarketresearch.com/gummy-vitamins-market-A06064 (new research) from Allied Market Research. However, the report also notes some of the challenges that must be addressed are the high sugar content, use of gelatin, and issues with nutrient load. It’s this combination of factors that drove Simran Kanwar to start https://www.nutriburstvitamins.com/ (Nutriburst), which launched its line of vegan, sugar-free gummy vitamins in 2021. With multiple businesses across the healthcare, wellness, and design industries, Kanwar was well-posi