Vitafoods Insights Podcast

Ready-to-drink sports nutrition drinks offer unique challenges to product formulators, requiring ingredient expertise.  An increase in an active lifestyle among consumers, coupled with interest in healthy, convenient options such as bars and ready-to-drink beverages, are driving sales in the sports nutrition market, according to Allied Analytics. However, there are also multiple challenges to delivering great tasting, efficacious products that meet consumer desires for natural ingredients, plant-based protein, and no chemicals. Ingredient suppliers are going above and beyond to develop unique concepts that can speed product development and market release. In this podcast, sponsored by Laïta Nutrition, you’ll hear more about:  Trends impacting the sports nutrition drinks market Constraints around liquid formulation techniques Opportunities in the market, including plant-based product development Insights on how Laïta is poised to help formulators overcome formulation challenges Guest: Gaëlle Quillév