Heart-centred Business Podcast

Full article and links available at: tashcorbin.com/401Here for the links mentioned in the show notes? Episode 336: The most common gap in our client attraction process - tashcorbin.com/336Core Messaging template - tashcorbin.com/coremessageDo you believe that your business would be far more successful if you could just improve your reach and grow a bigger audience?Are you struggling to get the algorithms on your side and get your content reaching the right people?That's what we're going to solve in today's episode of the Heart-Centred Business Podcast!In today's episode, I'm sharing with you some very creative ways that you can improve your reach and get in front of more of your ideal clients.Before I share with you these creative ways to improve your reach, I want to say that for most people in online business, you don't JUST have a reach problem.When it comes to getting in front of your ideal clients and making sales, there is more to the story than just getting your offers in

You can find an index of the questions, along with all the links and information for each person who asked a question, in the show notes: tashcorbin.com/400Welcome to the 400th episode of the Heart-Centred Business Podcast!!I recently found out that only 11% of podcasts make it to 50 episodes, and a further 90% of those do NOT make it past 100 episodes.Even just the fact that this podcast is still going means that it is in the top 1-2% of podcasts in the world… simply because I keep recording it! In fact, you only need 21 episodes of a podcast to make it into the top 1% these days.LESSON: You don’t need to record too many podcast episodes for you to be more tenacious and have more staying power than other people.To celebrate 400 episodes, I recently asked listeners of the podcast to submit questions for this special episode.We have some fantastic questions about podcasting, business, accessibility, social media, and more.We are going to have some fun conversations today!Full breakdown of the questions and que

Full article and all relevant links are available at: tashcorbin.com/399Here for the links referenced in the show notes?Share your thoughts, comments and questions on the #PinnedPod post in the Heart-Centred community: CLICK MEWelcome to the first Podcarpet episode of the podcast! As I record this episode, I'm sitting on the carpet in my office, chilling out, excited to talk to you about the benefits of bootstrapping.This format of podcast episode is something that I'm going to smatter throughout the podcast as we move forward. They're more informal episodes where I just want to share an insight or start a conversation without having completely figured out the concept yet.They may even bring up more questions than answers!Some of these conversations have stemmed from Facebook Lives that I've done. But wanted to bring them to the podcast so that we can dive a little bit deeper, start some epic convos, and just have a little carpet time together.The whole premise behind doing these pod carpe

Full article and all relevant links are available at: tashcorbin.com/398Here for the links referenced in the show notes?Grab my quarterly planning process and template: tashcorbin.com/qplanJoin the waiting list for the next year's planning system: tashcorbin.com/plannerMy previous podcast about income tracking: tashcorbin.com/385How on earth do you get so much done, Tash?Do you really work less than 25 hours each week? Surely not, I see you everywhere!These are some of the most consistent things I hear whenever I talk about productivity and hours of work.AND YES - I sell a planning system, so I have a bit of a bias towards using a planner to know what you're doing when you sit to get work done.BUT I'm not talking about the bigger system today. Instead I want to focus on the core of my productivity, which I believe can be attributed to the way I start and end my day.SO - in this episode I'm sharing my morning and end of day routines that boost my productivity. That way, if you want to try s

Read the full article of this episode and access all links: tashcorbin.com/397This episode of the podcast is a short and sweet one. But it's a very juicy one, because sharing the biggest red flag I avoid when choosing a business coach. Of course, I'm also going to tell you how to spot that red flag in what they are teaching online.There are plenty of things that give me the ick, because there are plenty of mediocre and quite frankly dodgy business coaches out there... and I think you'll be surprised by the biggest red flag I look out for!PLUS I can't wait to hear if it's one you look out for as well... and I have a special invitation for you to test and question me!SOUND LIKE FUN??Let's get into it! Here for the links referenced in the show notes?Come and ask a question: tashcorbin.com/question I'll be honest - there are plenty of things that turn me off from business coaches, mentors and gurus.Especially these ones:Toxic marketing: bypassing people's consent in their s

Full show notes and article: tashcorbin.com/396Here for the links mentioned in the show?Grab the core messaging document and training: tashcorbin.com/messagingGrab the client testimonial guide: tashcorbin.com/collectPodcast: Should you be transparent with your prices? tashcorbin.com/393----On with the show! I don't know about you, but I have had a task on my list for years: collect and share client testimonials.Whilst I do have some testimonials here and there, I don't share client testimonials or results on socials or in content consistently. So people ask me about that a bit, and ask if I'm worried about the sales I'm missing out on by not using them.I thought for this episode, we could have a conversation about some of the benefits and risks of using client testimonials, and why I actually choose NOT to use them in my business in the way other people do.Let's dive into this one, shall we? Let's talk testimonials!A client testimonial is usually a story about working with you in

FULL SHOW NOTES AND ARTICLE: tashcorbin.com/394Here for the links referenced in the show?Webinar-related podcast episodes:Are you giving away too much for free? tashcorbin.com/392Which is better - webinars or challenges? tashcorbin.com/374How to structure webinars to convert tashcorbin.com/249Are webinars dead? tashcorbin.com/224Check out all the details of the next Client Attraction Challenge! I hope you can join us.---- Eeek! I felt a little uncomfortable recording this episode about charging for webinars, because it goes against the grain of consistent advice from other business mentors. But I think it's an important topic to cover with some depth.Let's discuss why I don't (often) recommend charging for webinars.I know there's a groundswell of charging people for webinars, and it's commonly said that if people buy one thing from you, they're far more likely to buy another thing. There is a lot of logic behind why charging for webinars is such a good idea and why it is believed

Full show notes and links are at tashcorbin.com/395---Here for the links referenced in the show?Register for the Heart-Centred Groups waitlist: tashcorbin.com/hcgroupsSubmit your question for the podcast - tashcorbin.com/questionCheck out the Heart-Centred Business Conference - www.heartcentredbusinessconference.com Check out the Heart-Centred Virtual Business Conference - www.heartcentredbusinessconference.com/virtual ---ON WITH THE SHOW! Can you guess which asset I've built in my business that I get asked about the most?The one that people desperately want to replicate, and know exactly how I did it?The one that people want to know exactly how they can do it too?And yet, it's the one thing I don't recommend anyone else does in online business, especially not in the early stages...Starting and facilitating a free Facebook group.This is going to be such a juicy episode, because so many people assume that I recommend having a free Facebook group as a marketing strategy. But I actually actively t

Full Shownotes available: tashcorbin.com/393 Here for the links referenced in the show ?Join the Client Attraction Challenge - tashcorbin.com/clientGrab the free Core Messaging template - tashcorbin.com/coremessage---- EPISODE SUMMARY:Before we dive into this week's podcast episode about transparent pricing... a BIG WARM welcome back!What do you mean BACK, Tash?Well.... technically we had a short hiatus of podcast episodes, so we could finalise our transition to a new platform (Buzzsprout)*.But Didi and Grace on my team (and the fabulous Buzzsprout helpdesk) got it moved SO QUICKLY, you might not have even noticed!!To celebrate our new platform and the retooling of the Heart-Centred Business Podcast, I have two treats for you:Treat 1: You'll be getting extra podcast episodes!We're releasing multiple episodes a week for the next few weeks to give you some extra episodes, extra practical advice, and some new tools and templates that you'll be able to download with the episodes.The episodes w

Full Shownotes available: tashcorbin.com/392 Fair warning – this is the last #tashmas episode of the podcast for this round…. which means:It went longer than the others – but it’s also more in-depth as I’m answering a complex question with a thorough answerI got pretttyyyyy passionate about this one – we have heard several horror stories in our community these past few months from members who have given a lot of money to people who used and taught agitation-based marketing, along with other toxic and manipulative practices. I couldn’t help but get passionate to be honest, because I had those people and their stories top of mind at the time.I cry at the end, and that means for some reason, I say ‘Let me know if you have any questions’ at least times – I think my brain started to go a little haywire at the end. Hopefully you can laugh at it!So what are we talking about?At the core of this episode, I cover how to navigate the fear of giving away too much information, or helping people too much for free. I receiv

Full show notes available: tashcorbin.com/391It can be such a bummer to hear it – but you’re probably wasting quite a bit of your time in your business.But it’s totally understandable, and it’s super-common – there is so much conflicting advice about what works, what you need to focus on, and what you should be doing in order to achieve your goals… so it all just adds up to a lot of BUSY time.NOT FROM ME – in this episode of the podcast, I am helping you to identify strategies that may be eating up a lot of your time, but aren’t a priority. Whether that be because they aren’t appropriate for your model or stage of business, or the return for the time isn’t as strong as other actions… or another reason.Let’s streamline it!AND OF COURSE – let’s keep this conversation going, because time-wasting and time-saving conversations always end up with some spectacular insights and ideas being shared.Head to THIS POST over on my page to be part of the conversation – tell us what you’re going to stop doing, share insights

Full show notes available at tashcorbin.com/390Just because something is simple, doesn’t mean it’s not valuable.Simplicity can be MORE valuable in a lot of cases, PLUS that simplicity when repeated, creates predictability… which we adore as potential buyers.So in today’s episode I’m sharing a very simple, but very effective structure for weekly or regular emails to your mailing list – your newsletters. I walk through the sections, some tips for each, and why they are so brilliant.Powerful and practical, without creating unnecessary complexity. Spectacular.Your free gift for this episode!!Grow your audience (with a SPECIAL mention that the invitation within the training is real, it’s legit, it’s valid, and I want you to take it up!!!!)Grab your free gift at tashcorbin.com/audienceAnd don’t forget to join the conversation for your mega draw entry and to connect with other listeners!Come to THIS POST on my FB page and ask questions, share your a-has… or tell us how you structure your newsletter! Give any tips or

Full show notes available at: tashcorbin.com/389 Reading that title makes me twitch a little – because I know that big income numbers are used as a strategy in marketing to ‘create desire’ without giving the detailed information needed to ACTUALLY understand and implement any changes.BUT THAT IS NOT WHAT I DO IN THIS EPISODE! I promise!I’m giving you a break-down of the things that went into my first $20k month, not just the quick and teensy FB marketing strategy.I’m also giving you the detailed strategy. Not just a vague idea… all of it!Let’s dive in!Shall we work together 1:1 to refine your marketing strategy and confirm your foundations? That’s the gift for this #tashmas episode of the podcast! YAY! Simply come to this post: CLICK HERE and tell me your biggest frustration about marketing on social media.Thank you for ALL of your support during this round of #tashmas and for the Heart-Centred Business Podcast –  if you love it, please subscribe and review! It makes a big difference to helping get this in fr

You might be wondering why I specifically focus my work to support women and non-binary folk…Or why the Heart-Centred community and my conferences are for women and non-binary folk only…So I wanted to share that with you today, on International Women’s Day, to give more insight and context to that decision.I don’t make that decision lightly – and it does mean I get push-back from time to time. But my decision is clear and my resolve is strong (for now), that it’s absolutely needed.PLUS I have a very tangible and free way I can support the women and non-binary listeners today! I would LOVE to follow you! And … we can all follow each other to provide really practical support, but ALSO because if there’s something I want or need to buy, I would rather buy it from a member of this community than from ANYWHERE else… And I know lots of people feel the same way. Come on over to THIS POST and share a 2-3 sentence introduction of your business, and the link to your FB Page or Instagram profile – whichever you’d prefer

OH THE IRONY OF THIS EPISODE!This episode of the Heart-Centred Business Podcast is one that I will remember forevermore – why? Because in it I share the KEY to effective content marketing, and yet the delivery of these Tashmas Episodes of the podcast have been ANYTHING BUT aligned with that exact key!!!It’s one of those moments where I get to demonstrate how human I am, and that even though I know exactly what works, and how to get it right, even I don’t get it right all the time.So listen along, and have a chuckle at the irony, that the very thing I’m telling you to do in order to make your content more effective, I failed to do in getting this episode into your ears.THANK GOODNESS you don’t expect perfection from me… right???It’s a valuable episode, and one I think you’re going to enjoy!It’s time for us to work together 1:1 – and we are going to NAIL your content marketing strategy together!Head to this link: CLICK MEAnd in the comments of the post let me know one thing you know you need to be more consiste

Chances are, if you’ve listened to me talk about marketing before, you’ve heard me talk about the Client Attraction Process.It’s a structured way of understanding and improving the journey that people take from finding you somewhere, somehow, to eventually buying from you. By breaking it down, you’re more likely to be able to spot the bottlenecks in the flow, but you’re also LESS likely to get overly focused on the thing that contributes the LEAST to your business growth and sales (REACH).This episode is a PERFECT follow-on from Tashmas Day 4 – and will help you self-assess where you can focus your strategy to increase sales (without necessarily having to get in front of more and more strangers on the internet!!!)I’m running the 5-day Client Attraction Challenge again!!!And it’s particularly exciting because it’s going to have its own community this time around… and it’s been updated and improved to be EVEN MORE effective and EVEN MORE streamlined in helping you to attract and convert clients from online chan

I am 100% sure that tracking my income daily is responsible for some major breakthroughs with my mindset towards money (especially my capacity to make and KEEP money).But I had resistance to it at first, and I struggled to be consistent.So I wanted to share more about that in this episode of Tashmas podcasts, because I know it is a common challenge and resistance point for others.Dive in below! If you’d like to give regular income tracking with Progress Art™ a red hot try… enter to WIN one of my Progress Art™ colouring books!!!Enter here by sharing your income goal, OR letting us know what your main resistance is to tracking, and what you’re going to try: CLICK HEREWant to buy the book?Grab your copy at: tashcorbin.com/progressartAnd if I may also make a suggestion, it pairs PERFECTLY with my 30-day Business Blast program: tashcorbin.com/udemyLet me know your thoughts via our Text FanMail!

You can find the show notes and links at: tashcorbin.com/384It sounds like a country song... but it's a spectacularly practical episode for #Tashmas Day 4 that will save you time and heartache.Do you REALLY have a reach problem? Where do you need to focus your energy when marketing, to create the biggest shift in results?I'm breaking it down, and spreading the news - you don't need to listen to the reach preachers!I've got a new and improved, up-to-the-minute version of my Fast-Track your Business training!Grab your copy and get your business growth accelerating - tashcorbin.com/fasttrackWant to learn the boosty posty strategy, including all the key ways you can make it work for you?That's exactly what I'm presenting at the Heart-Centred Business Conference!!! Grab your ticket and use coupon code POD50 to get $50 off at www.heartcentredbusinessconference.com/virtualIt's time to get chatty chatty!!! Come and join the conversation on Facebook - I'd love to answer your que

You can find the show notes and links at: tashcorbin.com/383What if I could tell you ONE key to look out for, that will give you an accurate assessment, very quickly, of whether someone was a brilliant service provider or not?It's a secret way to see what model of marketing they use, and what they are most focused on - is it delivering for clients... or is it something else?It's not a secret anymore!! Just listen to Day 3 of #tashmas and you'll know how to spot it - AND you will also know how to become a more effective service provider in the process. HOW POWERFUL IS THAT?!?!I want to answer YOUR questions!Let's get them answered on a future podcast episode - simply submit your questions and details here: tashcorbin.com/questionLet's discuss this over on Facebook - ask questions, share insights... I adore these conversations. CLICK HERELet me know your thoughts via our Text FanMail!

You can find the show notes and links at: tashcorbin.com/382Ever get the feeling that you're just not cut out for online business?Or maybe you worry that everyone else has it figured out... but you're still struggling...Well - it's not you who needs to change, and you are the PERFECT person to run your business. I promise!It's Day 2 of #Tashmas and it's time for you to stop tying yourself in knots, bending and shaping yourself to fit business models and strategies that weren't made for YOU.OMG I'm coming to Sydney and Melbourne!  Grab your ticket to the one-day retreat of your choice, or request a different city at: https://tashcorbin.kartra.com/page/funnelvipEarly bird prices close at the end of #tashmas on 12th March.And let's keep this conversation going! Come on over to this post and ask questions, share your lightbulb moments... and I would love to hear one way that you are going to experiment with aligning your business to YOUR strengths and YOUR needs... so excit