Heart-centred Business Podcast

Show notes can be found at tashcorbin.com/223  We have another Q&A episode of the podcast today, and I've got a brilliant question from Mel about facing up to the mindset blocks and gremlins that might rear their head when you are creating and promoting a webinar. This will be strongly focused on your webinar mindset and is going to be a really helpful one. Before we jump into Mel's brilliant question today, a quick reminder that if you'd like me to answer your question on the Heart-Centred Business Podcast, and give you a lovely little shout out as well, you can submit your question HERE. Today's question comes from the amazing Mel Gorry who you can find on Instagram at @melissa.gorry. Melissa asked a great question about running a webinar, and I love this because I love Mel so much. If you don't follow her, please make sure you go and check her out. She is a business and marketing specialist who specifically works with women who have chronic conditions or other reasons why they

Show notes can be found at tashcorbin.com/222 In today's episode, I'm going to share with you my copywriting tips to increase connection and conversion. This is a really good one and I want you to listen closely because I have six EPIC tips for you, and they are all really meaty ones. First and foremost I want to say that, yes you can: Hire copywriters for your business Do courses on how to write copy more effectively for your business Outsource writing a lot of the copy in your business BUT if those copywriters are any good, they're going to have a bunch of questions for you. Those questions are going to be really difficult for you to answer if you don't at least try to learn and practise how to write your copy yourself. This is especially vital in the early stages of your business when you are still finding your voice. Doing your own copy is a really smart part of truly nailing your messaging, your value proposition and how you talk about your work, regardless of whether you can affor

Show notes can be found at tashcorbin.com/221 "For you to have the impact and income that you deserve, you need to truly look within and find out what puts you in flow, and then focus on that and solely on that and success will be yours." – Natalie Sisson This episode of the Heart-Centred Business Podcast is a Spotlight interview with the amazing Natalie Sisson. Natalie and I got down to business discussing what it really takes to have five-figure months. In the interview, Natalie shared her free quick-start guide and audio - Get Paid to Be You: 10 steps to monetise you and do the work that matters. You can access this epic freebie here: nataliesisson.com. And if you want a quick summary, I've even popped some key points below. ENJOY!!! In this episode we talk about: How to get yourself having consistent five-figure months in your business as quickly and easily as possible WHY so many entrepreneurs get stuck earning under five-figures a month The correlation between mindset, strategy and reach

Show notes can be found at tashcorbin.com/220 In today's episode, we're going to be talking about the fact that business is NOT just about having an epic strategy. We're also going to check in on your entrepreneurial mindset. Let's dive right in... You probably know that I am a big lover of an EPIC business strategy. I love talking about all the different parts of business strategy, marketing, sales, and all the different ways that we can reach new people and convert them into clients. I adore business strategy and that is why it is the core focus of my business and why I love mentoring people about their business strategy and marketing in particular. However, I also know that for a lot of people when it comes to putting a strategy in place, implementing it AND seeing the results from that strategy, the thing that often lets them down is themself. I know how powerful a great strategy can be for business growth. But I also know that when I have clients in my programs and working with me on

Show notes can be found at tashcorbin.com/219 This is a very special episode of the Heart-Centred Business Podcast because this is our first episode in our twice-weekly podcast. In the second podcast of each week, we are going to be alternating between Q&A's (questions that you have submitted) and Spotlight Series episodes where we put another entrepreneur in the spotlight with a special interview. Today we have a special Q&A episode for you, with a fabulous question from Anita Bronwyn Toi. Her question is in relation to social media for introverts, so if you would like some tips on how to navigate social media - even if you are very introverted and might find it a little bit draining - then this is going to be a great episode for you. Let's jump in! Our question comes from the fabulous Anita Bronwyn Toi who you can find at anitabronwyntoi.com or @anitabronwyntoi on Instagram. Here's Anita's question: "Hi Tash, I'm an avid listener to your podcast but I don't enjoy

Show notes can be found at tashcorbin.com/218 In today's episode, I'm going to be telling you to stop wasting money in your business. I'm going to help you with five ways that you're potentially wasting money right now, just so that you can be aware and make the decision of whether or not it's time for you to stop that wastage. Let's dive in... These days there are so many opportunities to buy solutions, buy courses, and invest in ways to grow your business. It becomes really difficult to tell if what we are investing in is the right decision for our business. There are so many investments that have a potential return (that may not be there) or that feel like they're a good idea but you're not sure if you should be investing your money there right now. There can be a lot of wastage in our business expenses in particular. That is why I'm here to give you five ways that you might be wasting money so that you can keep an eye out for these things. Something might jump

Show notes can be found at tashcorbin.com/217 In today's episode, I'm going to show you how to be a go-to speaker and get more speaking opportunities. I know that more speaking gigs is on the list for many of you, so let's dive straight into this juicy episode... Before I tell you HOW to get more speaking gigs, let's look at some of the benefits: Why is it that we should want to have more speaking opportunities in our business? It's really good for your reach. Whether your speaking opportunity is: Being a guest on a summit Being on someone else's podcast At an onstage event Conference Any other kind of speaking event Those types of engagements get you really good reach. We know that more connection equals more conversion, so it doesn't just get you better reach in your business. It gets you high conversion reach. Let's say you go to 20 webinars in a year and you purchase at two of them. Compare that to going to in-person events, speaking gigs, or workshops, where tha

Show notes can be found at tashcorbin.com/216 In today’s episode, I’m exploring how to tell if your niche is narrow enough, and what signs and pieces of information to look out for that will help you tell whether your niche is actually narrow enough or if you need to do some refinement. Let’s dive in because this is a really practical one. First and foremost… what is your niche? Your niche is the specific group of people that you focus on when you are marketing in your business. A lot of people get very confused about niching and they mistake their niche for their modality or specialist area. But your modality and specialist area are not people so they’re not niches. A niche is the specific group of people that you’re focusing on. The other thing that I see people do is that they try and articulate their niche as all the people that could benefit from their services. I understand that we do have very broad groups of people that could benefit from our services and the transformation that we facilitate. But tha

Show notes can be found at tashcorbin.com/215 In today's episode, I'm going to share with you what I would do differently if I had to start my business over again. I've done this type of podcast episode every year since I started my business and it is so much fun to look at what I would do if I was starting a business from scratch today. Let's jump in... I absolutely love doing a fresh version of this podcast every year. The reason being that the online business world is changing rapidly. When it comes to starting a business, if I were giving you advice based on what I did when I first started my business back in 2013 without taking those changes into consideration, then I wouldn't often be giving you very good advice. A lot of the core marketing and messaging strategy has been particularly similar, and I would still give the same advice to this day when you're starting a business. But there are many things that I would do 100% differently. I want to make sure that I'm upfr

Shownotes can be found at tashcorbin.com/214 In today's episode, I'm going to be sharing with you how to articulate your unique value proposition in your messaging and marketing. This is going to be really helpful for those of you who struggle to talk about what you do in a way that has your ideal clients saying "Yes, that's exactly what I need." So if that's you, jump on in and let's get started with this episode. It is such a common issue for women entrepreneurs, in particular, to struggle with how they sum themselves up, sum up their business or portray their value quickly and easily. The term 'unique value proposition' is often thrown around as one of those special secret keys to helping you get your business really thriving and getting your messaging clear. This helps people know very quickly, "Are you for me or not? Should I work with you or not? How do I work with you?" The thing is that there's not a lot of great advice out there about how yo

Shownotes can be found at tashcorbin.com/213 n today's episode, I'm going to share with you five ways to increase your business income quickly and easily. Sound good? Of course it does! Let's get started. When it comes to increasing your business income, it doesn't have to be hard. For most of us, the biggest issue that we have around increasing our income quickly and easily is the mindset of 'If I'm going to make more money, I'm going to have to work harder. If I want to get more clients, I have to do more marketing. If I want to have more profits, I have to make more sales.' So for most of us, there's mindset stuff we need to unpack first and foremost. We need to embrace this idea that it can be easy, fast, lazy and fun to increase our income in our business and make more money. But what are some of the strategy options that are available to us? If we are clear that it's not a mindset issue, we just don't know how we're going to bring more money in

Show notes can be found at: tashcorbin.com/212 In today's episode, we are going to explore how to be creative in business without throwing away structure, planning and routines. Now before you click away at the mere MENTION of structure... I want to show you in this episode how systems, structures and routines are actually the keys to more creativity and freedom in your business. If you are someone who craves creativity and freedom, I want you to stick with me and listen along, because this is such an important episode for you. Why do we resist structure and systems? I see so much resistance in the online business world to the systemised structured parts of being in business. So many people don't want to niche because they want to work with a range of different people and have this creative freedom and difference in their business. They want their business to be interesting. This means that niching is going to take away that interest if they really focus down, so it creates this nice resistance. I s

We all know how yucky it feels to be spammed... but are you accidentally a spammer yourself? In today's episode, we're going to figure it out. You might not even know that you're being spammy, so I want to share my experience of social media etiquette, and how I ensure I don't create a spammy feel. Want to learn more? Watch on below! What makes for spam on social media? First and foremost, what is spam? At its core, spam is unwanted marketing. In most cases, when we think of spam, we think about unwanted emails. The first iterations of spam were all of the unrequested emails promoting products and services straight into our inbox. When I first started my business, most businesses didn't even ask for permission in order to send you emails. You could actually buy lists of email addresses from companies and just cold spam a bunch of people. We've come a long way when it comes to protecting our inboxes from unwanted marketing emails and protecting them from spam! We also have a reall

In today's podcast episode, I'm going to be answering the question: “Is it really easier for extroverts to succeed at online business?” This is a common reason people give for not growing their business as fast as other people or for struggling with some parts of online business and marketing. I want to address this because I think it's a really important one to unpack, and I hope you'll find this really helpful.  Let's jump in!   This topic arises as a common reason why some people say they can't grow their business faster, and is also given as a reason for wanting slower growth or for not reaching goals as a business owner. Many people I speak with say things like, “Well, that's all well and good for you Tash, you're an extrovert, you're a skilled speaker, but I'm an introvert so I can't do what you do.” In other cases, they may say they can't do the specific things that are needed in order to be a successful entrepreneur online. As a result, they

Hello, amazing entrepreneur.  It's Tash Corbin here and welcome to another episode of the Heart Centred Business Podcast. This is episode number 209, which means all the relevant links and show notes can be found at tashcorbin.com/209. In today's episode, we're going to answer the question ‘Can launching ruin your business?’  And the answer is actually yes. But here's how to tell whether it's going to ruin your business specifically.  Let's jump on in!   It can be so alluring to leap into selling group programs, courses, memberships, and doing big launches… We hear things like “stop trading dollars for hours,” and there's so much messaging out there that tells us the only way to scale your business is to do big launches, sell group programs, use high ticket sales amounts, or invest tens of thousands of dollars in Facebook ads to get really high numbers of people joining your programs. The sad truth is that while it can be really fun and exciting - and launching is one of my

Hello, amazing entrepreneur, it's Tash Corbin here and welcome to another episode of the Heart-Centred Business podcast. This is episode number 208 which means you can find all the relevant links and show notes over at tashcorbin.com/208. In this episode, we are going to deal with the icky topic of what to do when someone says, "give me back my money!"  When you get refund requests from customers or people wanting to drop out of your coaching packages - How do you handle it? What do you do? Have you completely failed? No you haven't. We're going to deal with all of this in today's episode, so let's dive straight on in.   Ugh, I can already feel your discomfort right now. It is so “ick” - that feeling, even just the fear of having it happen.  Someone's asking for a refund or wanting to drop out of working with you, or they don't feel like they got value and are telling you it was horrible.  And they demand they get their money back. Oh my goodness, it is so icky. No

Hello brilliant entrepreneur. It's Tash Corbin here and welcome to another episode of the Heart Centred Business podcast. This is episode number 207 which means all the relevant links and show notes are available for you over at tashcorbin.com/207. In today's episode, I'm going to help you answer the question ‘Are you even ready to start your business?’ Whether you've just been thinking about it, are maybe on the fence, are dabbling with a few things here and there, or are trying to get your ducks in a row to get started, this is going to be an extra valuable lesson just for you. Let's dive on in! To be honest, there is a lot of information, opinion and frankly, a lot of misinformation out there about what you actually need in order to start a business. I've heard all sorts of things – like needing specific qualifications, needing to have six months’ worth of savings in the bank, needing to build up an audience of at least a few thousand people first, needing to have a website, n

Hello, brilliant entrepreneur.  It's Tash Corbin here, and welcome to another episode of the Heart-Centred Business podcast. This is episode number 206, which means that all the relevant show notes and links will be available for you over at tashcorbin.com/206.  In today's episode of the podcast, I'm going to be sharing with you some signs that your niche is too big and how to refine your niche so you can scale your business with ease. Let's jump in! It is such a common question that people ask me, especially when they are in startup or wanting to scale their online business: "Why does my niche have to be so specific and so narrow?" You've probably heard some of those lovely catchphrases before, such as “the riches are in the niches” or one I like to use, “if you want to scale your reach, you need to know your niche.” These statements are trying to explain why niching is so important and why it's such an important part of online business in particular, but they don&apos

In today's episode, I'm going to talk about how you can grow your business, even if you can't afford to work with a coach yet. I understand that for a lot of people when you're bootstrapping it and starting lean, investing thousands of dollars in working with a VIP one on one coach may be a little bit out of reach for you today. That doesn't mean growing your business and getting results isn't possible for you. In fact, after today's podcast episode, I'm sure you will agree you can get the support, information and encouragement that you need without needing to invest big, especially not at the start of your journey. Being hand on heart upfront with you, when I first started my business, I had a very shoestring budget. I had bought into this belief system that to be successful when first starting a business, you must have a one to one business coach who walks you through that startup journey. This belief system says that otherwise, you'll be going around in circles

In today's episode, I'm going to be talking through the seven telltale signs that you need a business strategy. Regardless whether you think you have a business strategy or not, I want you to listen along to this podcast episode and just look for any of those warning signs that the business strategy you have isn't clear enough, isn't the right strategy for you, or you actually think you've got a strategy, but you don't. When people ask me about which tactics they should employ to get more customers, one of the most common problems I see is a lack of one clear, overarching business strategy. As they start a new business, a lot of people think they know which specific social platform they’ll work on, or they've laid out specific tasks they think they need to do in order to get paying clients. Over time, they simply add more tactics to that plan. You might initially start working on Facebook, join a couple of groups, and then realise you really love Instagram so you go on Insta