Heart-centred Business Podcast

Show notes can be found at tashcorbin.com/216 In today’s episode, I’m exploring how to tell if your niche is narrow enough, and what signs and pieces of information to look out for that will help you tell whether your niche is actually narrow enough or if you need to do some refinement. Let’s dive in because this is a really practical one. First and foremost… what is your niche? Your niche is the specific group of people that you focus on when you are marketing in your business. A lot of people get very confused about niching and they mistake their niche for their modality or specialist area. But your modality and specialist area are not people so they’re not niches. A niche is the specific group of people that you’re focusing on. The other thing that I see people do is that they try and articulate their niche as all the people that could benefit from their services. I understand that we do have very broad groups of people that could benefit from our services and the transformation that we facilitate. But tha