Heart-centred Business Podcast

Show notes can be found at tashcorbin.com/243 In this Q&A episode, I'm answering Jodie's question about how often I set myself a fast money target. I also have a bit of an out of the box freebie for you today as well so make sure you go and check this one out. Let's dive on in! Today's question comes from the fabulous Jodie Thornton. You can find out more about Jodie at jodiethornton.com. She is a parent coach so make sure you go and check her out. Jodie asks a brilliant question, which is: "Hi Tash! How often do you set a fast money target?" This is a really great question. Even though it's going be a pretty quick episode, there are some great little lessons in this one. First and foremost: What is a fast money target? For those of you who are in my audience and have been around for a little while, you probably are familiar with this. I do have a Fast Money training, and I also have a Fast Money Challenge that I run from time to time that's focused on setting and

Show notes can be found at tashcorbin.com/242 In today's episode, I'm going to share with you sales conversations that do NOT feel gross. I know for a lot of people, they either try to avoid sales conversations or they do sales conversations but they absolutely hate it. If that is you, I want you to pay attention to this episode. If you LOVE sales conversations, I still want you to read along because I'm going to help you make them even more effective and successful for you. The number one thing we need to get clear before I jump into improving your sales conversations, is the agreement that sales conversations are absolutely amazing. They are awesome for you, they are awesome for your ideal clients, and they are awesome for your business. Sales conversations are brilliant. Why is it that we avoid sales conversations or don't like them? In most cases, it's because we don't know how to do sales conversations effectively, or the way that we are doing sales conversations just feels

Show notes can be found at tashcorbin.com/241 "It doesn't have to be this hard. Choose the easy way."  – Claire Riley This episode of the Heart-Centred Business Podcast is a special Spotlight series interview with the one and only Claire Riley. In this episode, Claire and I get down to business talking about the joy of consistent and strategic content in your business. Claire also shares her AMAZING freebie, Batchie Content Planner. You can download this epic planner here: bit.ly/BatchieContentPlanner. In this episode, Claire and I discuss: What her business is and how she helps female entrepreneurs What people's biggest resistance is when it comes to creating awesome and consistent content The costs of not getting on top of having consistent content How inconsistencies in your content impact your audience's trust in you The key reason why people resist having the structure around their content that would allow them to have that consistency How structure in your content gives you th

Show notes in full at tashcorbin.com/240 In today's episode, I'm going to talk about why marketing tactics are NOT your biggest challenge in your business, and how to stop playing at the surface. If you know me, you'll know that I love me some good questions. I love asking questions on social media, in conversations with people and also on my calls in my group program. I love asking questions because I love understanding how people are identifying what they need to focus on in their business, what their big challenges are and what they want help with, because that helps me to make sure that my content is really relevant and I'm able to support people with the things that they want help with. When I ask questions about people's biggest challenge with: Growing their business Making sales Social media Scaling In probably 9/10 responses, people are identifying their marketing tactics as their biggest challenge. They'll ask me questions about why they aren't able to fill their

Show notes can be found at tashcorbin.com/239 Today we have a fantastic listener question in relation to growing and converting your podcast audience. If you've been thinking about having a podcast or you already have one, this is going to be a great episode for you. Today's listener question comes in from Lilach Saperstein from All About Audiology. You can find out more about her business at allaboutaudiology.com or on Instagram at @allaboutaudiologypodcast. Lilach'a question is: "Hi Tash! My podcast has several different listener segments (parents of children with hearing loss, audiologists and related professionals, and students). Episodes include and address different topics, I bring on varied guests, and provide value to all these different kinds of listeners. Do you have any advice on growing the listenership further, and converting listeners to clients? It has been a steady growth and a wonderful journey of connecting with people around the world, primarily on Instagram. For some c

Show notes can be found at tashcorbin.com/238 This is not really a marketing topic per se, but running a group of 33,000 women online, I see some things, and this is a conversation that I'd love for us to continue over in the Heart-Centred Soul Driven Entrepreneurs group. It is a pattern and trend that I see happening in lots of different ways and I wanted us to open up this conversation. The conversation is about dripping with disdain. A big shout out to Vampire Weekend and their song Oxford Comma for that gorgeous description - dripping with disdain. It's such a powerful and emotive phrase, and I just love it. It's three words put together so perfectly. Dripping with disdain can be about your industry or your audience, and I thought that this particular podcast episode could be about how by shining a light on some of that disdain that we might have for our industry or our audience, we can start to detox ourselves from the judgement that we might feel towards others. Let's jump into this

Show notes can be found at tashcorbin.com/237 Today I'm answering one of your listener questions, and this question comes from the fabulous Justine. We're going to be talking about what to do when people say they cannot afford to work with you, and addressing the value proposition of your work. Super juicy topic, amazing quality question. Let's dive on in. Today's listener question comes from the fabulous Justine Dean. You can find out more about her at justinedean.com or on Instagram at @justinedeanofficial. Justine writes in and says: "Tash, what do I do when people say they love what I'm writing and they need what I do, but they cannot afford it? I'm guessing my value proposition isn't clear?" This is such a great conversation for us to have, and thank you so much for writing in with your question. Quick note: If you also have a question you'd like me to answer here on the podcast (and I'll give you a shout out as well), then just go to tashcorbin.com

Show notes can be found at tashcorbin.com/236 In today's episode, I'm going to share my 5-minute post-call habit, and how this habit grows my business. It's a really simple thing you can do that escalates and elevates your business results quickly. We know as entrepreneurs that content is really powerful in: Attracting our ideal clients Helping them to understand our value Nurturing them Helping them to understand how we can support them further Helping them to move forward in their journey Converting them into paying clients Content is such a powerful part of our business model. We also know that messaging is one of the critical foundations that allows us to be deeply resonant in our posting and our presence online, helps us to connect to our ideal client and helps them understand our value proposition. Messaging is such a big part of business because it covers so many different elements of what goes into our business model. Our messaging shows up in our posts on social media, in our deeper

Show notes can be found tashcorbin.com/235 This is a listener Q&A episode of the podcast, and the question comes from the amazing Claire, who wants to know how to scale her membership program to over 100 members. If you've been thinking of starting a membership program, or you've got one that you'd love to scale to larger audiences, this is going to be a really helpful episode for you. This listener question comes from Claire Riley. You can find out more about Claire on her website claireriley.co. Claire asks: "How do I scale my membership program?" Claire has been running her membership program Batch It Crazy (yes, that sounds like something else but that's not what it is), for three years. She's got 35 active members as of when she submitted the question, and she's had over 70 members go through this membership in the time that she's been running it. She said that the members are engaged, they love the program, she loves the content and the delivery, and she

Show notes can be found at tashcorbin.com/234 In this episode, I'm going to hit you with a bit of a truth bomb, and that is that your ducks will never be in a row... so why wait to start your business? If you are still waiting to launch your business or waiting to get something sorted before you're allowed to get started, then this is the episode for you. When I talk to women in particular who want to start a business, I can get really frustrated because there are so many things that I hear these women say that they're waiting for. Some of those things are valid, but most of them aren't. What I wanted to do in this episode of the Heart-Centred Business Podcast, is break down some of those beliefs about what you need in order to be ready or allowed to start a business, and what else you could do instead. Let's jump in and look at all of the things that people say they need before they're allowed to start a business. 1. Branding This is the biggest one that I see. People don'

In this Spotlight episode of the podcast, I am interviewing the one and only Leonie Dawson. Leonie Dawson was the second Australian woman that I ever discovered as an entrepreneur when I started my business. I started following Leonie back in 2014, and it has been an epic journey ever since. In this interview, I get to peel back the curtain and ask some really juicy questions about the success of her multi-million dollar business over the years. Leonie also shares her wide range of freebies which can be found here: leoniedawson.com/free And if you want a quick summary, I’ve even popped some key points below. ENJOY!!! In this episode Leonie tells us about: Where her business originated from Where her love of courses came from and how they've impacted her business growth What triggered the closure of her wildly successful and profitable membership that had been going for nine years What she is focused on in terms of business growth, and how she makes sure that it's maintained Whether she has always t

Show notes can be found at tashcorbin.com/232 In today's episode of the podcast, I'm going to help you identify your target market. If you're really struggling with how to make the decision about where to niche or who your target market should be, this is going to be a great episode for you. Before we jump into how to decide on your target market, let's get really clear on what your target market actually is. Target market is another way of describing your niche. Your niche or your target market is the specific group of people you focus on when marketing your business. This is actually a big mistake that people make when they are choosing their niche or their target market. They are focusing on all of the people they could help, or the people who could really benefit from their services. They're focusing on all the people who could experience a great shift if they were able to work with them. At the end of the day, that is not a niche and it's not a target market. When we are gro

Show notes can be found at tashcorbin.com/231 Today's episode of the podcast is one of our Q&A episodes, and I have a brilliant question from Nicole, who's asking for help on pivoting her niche and what to do with her existing audience when she does so. If you're doing any adjustments to your niche or messaging, this is going to be a great episode for you to read or listen along to. This brilliant question comes from the fabulous Nicole Moorey, and you can find out more about Nicole at nicolemoorey.com. Nicole asks: "Hi Tash, I'm excited to be narrowing my niche to wellness entrepreneurs, etc. as per your recommendations. This new niche represents only a small portion of my existing vaguely niched email community. How do you recommend I pivot my messaging and marketing in a way that gently and kindly lets my existing community realise I'm pursuing a new direction - whilst also helping my new niche? Some of them have been loyal friends and followers for a few years, so I want

Show notes can be found at tashcorbin.com/230 In today's episode, I'm going to be sharing with you feminine time management strategies that boost your productivity. Traditionally, when we think of things productivity and time management strategies, we can associate them with jamming more things in and really hustling. Getting up at 4am, getting stuff done before the kids wake up and the sun wakes up and even while the early birds are still sleeping. Do more! I even used to say when I worked in corporate, "I'll sleep when I'm dead!" Productivity was about jamming in as much as possible. It was about making sure that you extracted every possible inch out of every possible second. Time management strategies were not about how to make things easier or more effective, time management was all about how to make sure you can do 100,000 things in four minutes a day, and jamming as many of those four minute increments in as you could. What I have discovered, and something that I've h

Show notes can be found at tashcorbin.com/229 This is a very special episode of the podcast as I'm joined by Tammy Guest in this Spotlight interview. In this interview, Tammy and I talk about the new opportunities that are arising in the online business world, particularly in the health practitioners space. Tammy also shares her free checklist How To Pivot To Online Consults Checklist. You can access this freebie at tammyguest.com/online-consults-checklist "I'm learning to fly helicopters and I really feel like there are so many lessons in things that you are most fearful about. Whether it's tech, whether it's taking that next step, pulling away from the computer or the textbooks and actually doing the webinar that you want to do, or whether it's turning a helicopter into wind and flying up really high, or turning the engine off and hoping that it'll come back on at the bottom of an emergency landing. You're not going to know until you do it. You need to feel the fear.

Show notes can be found at tashcorbin.com/228 In today's episode, we are going to be answering the question: Where do you go to get help when you're first starting a business? And how can you launch that business really successfully? This is going to be really pertinent for those of you who are in the early stages of business, and who are really wanting to make sure you're getting to sustainability and profitability in your business quickly. When it comes to starting a business - and especially one online - there are so many options. There are different options around: Strategies you use Channels that you focus on What you call yourself Products and services that you offer The model of business that you might use The gurus and mentors that are all out there trying to tell you that they are the perfect person to help you get your business off the ground That all can lead to a lot of overwhelm. You can often get into the space of not knowing what to do because you've got too many options

Show notes can be found at tashcorbin.com/227  In today's episode of the Heart-Centred Business Podcast, I'm going to be answering one of your questions. I have a fabulous question from Ali, who asked how to be more consistent on social media the easy and lazy way. This question was submitted by the fabulous Ali Bengough. Ali is the face behind Ali Jayne and you can find her at facebook.com/alijaynecoach. Ali's question is: "Hi Tash! Do you have any tips on how to create a social media ecosystem the easy and lazy way, such as with batching? I find the consistency difficult to maintain, particularly when I need substantial time to retreat and recover my energy when dealing with heavily emotional client work. Thanks so much!" Thank you, Ali, for this question. It's something that I get asked quite regularly, and if you haven't already checked out my previous Q&A episode where I answer a question about social media for introverts, I think that that would be a great one to

Show notes can be found at tashcorbin.com/226  In today's episode, I'm going to be answering the question: Are you overcomplicating your marketing? I have a really simple startup marketing plan that will help you to grow your business really quickly. Let's dive on in. I'll be honest with you, when I ask women who are starting their business what they're doing in order to get their business growing, and growing their audiences, I feel tired just listening to all the different things that they're doing. They are: On Instagram On Facebook Using a website On Pinterest Doing SEO Going to networking events Going to conferences In structured referral networks Planning to do affiliates Running webinars Creating challenges Going to write a book They've got so many things going on in order to try and grow their business. If this is resonating with you by just reading this, I just want to let you know that it doesn't have to be that hard. Particularly when you're first sta

Show notes can be found at tashcorbin.com/225 "Faith + action = belief." – Suzy Ashworth This is a super special episode of the Heart-Centred Business Podcast because it is a Spotlight interview with the one and only Suzy Ashworth. In this interview, Suzy and I discuss mindset, messaging and growing a business. Suzy also shares her free masterclass How to Master Your Message. You can access this incredible freebie here: suzyashworth.com/masterclass In this episode we discuss: What the number one thing that gets in the way of women who want to create a successful business is What the secret to any successful entrepreneurial business is Why women find it so hard to do their messaging Suzy's top three tips for someone who feels as though they're constantly stopping themself from doing what needs to be done What Suzy's number one tactic or strategy would be for getting her business going again quickly if it was shut down today The origin story and meaning of Suzy's beautiful quote

Show notes can be found at tashcorbin.com/224 In today's episode, I'm going to be answering the question: Are webinars dead? I've got some surprising stats that will tell a different story. It's no secret that I love and adore webinars. In the last episode of the Heart-Centred Business Podcast, I answered Mel Gorry's questions about how I deal with webinar gremlins and mindset blocks, and I professed my undying love for them. I also have another podcast episode where I talk about why I love webinars so much. Before we jump into whether webinars are dead or not (they're totally not), I want to make sure that we're clear on what a webinar actually is. A webinar is a web-based seminar. I want to be 100% clear that I don't care what you call it. You might call it a masterclass, seminar, online training, workshop or a webinar - whatever you like to call it is totally up to you. The key things that make a webinar a webinar (in my opinion), are that it's free and it&apos