Heart-centred Business Podcast

Show notes can be found at tashcorbin.com/232 In today's episode of the podcast, I'm going to help you identify your target market. If you're really struggling with how to make the decision about where to niche or who your target market should be, this is going to be a great episode for you. Before we jump into how to decide on your target market, let's get really clear on what your target market actually is. Target market is another way of describing your niche. Your niche or your target market is the specific group of people you focus on when marketing your business. This is actually a big mistake that people make when they are choosing their niche or their target market. They are focusing on all of the people they could help, or the people who could really benefit from their services. They're focusing on all the people who could experience a great shift if they were able to work with them. At the end of the day, that is not a niche and it's not a target market. When we are gro