Sinopsis
Welcome to the Boost Hospitality Marketing Podcast.The only Hotel, Guesthouse and Self Let Accommodation podcast that will give you simple, actionable tips to boost your bookings.My name is Mark Simpson, and I am based in Yorkshire, England.For the last three years, I have run my guesthouse with my family.I know exactly what YOU are feeling right now.You want help with your marketing, but you don't know where to turnThat was me a year ago.That is why I created the Boost Hospitality Marketing Podcast.I will share with you simple, yet essential advice and tips on how you can boost your direct bookings and cut down on commission costs to the online travel agents.After you have listened, get in touch, I would love to hear how you get on
Episodios
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How to Make Your Airbnb Listing Stand Out From the Rest
05/10/2022 Duración: 06minWelcome to Boostly Podcast Episode 495. In this podcast episode I'm going to share with something pretty cool that is going to help you stand out from others on OTA platforms such as Airbnb. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 Something that will help you all 01:00 The magic of a cartoon map 02:12 Taking advantage of the images 03:11 Where you could put your map 04:19 Are you using a similar style map? • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Airbnb Suspends and Deletes Accounts - How To Prevent This From Happening To You
03/10/2022 Duración: 20minWelcome to Boostly Podcast Episode 494. In this podcast episode I'm going to share with your stories about what is happening right now with Airbnb and how to prevent your account being suspended or worse... deleted. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 Hosts waking up to suspended Airbnb accounts 02:10 How this is harming businesses 02:40 A Airbnb ambassador got suspended 04:55 The admin you need to do in settings 05:08 Security cameras 09:45 Lessons learned 10:30 All future bookings were cancelled - $20,000 worth 14:15 Host cancellation polichy changes with fines 17:30 How can you prevent this in the long term • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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How to Automate Your Short Term Rental Business
30/09/2022 Duración: 24minWelcome to Boostly Podcast Episode 493. In this podcast episode we're talking to John Jonas, founder of Online Jobs PH which is a website where people can hire virtual staff from the Philippines for outsourcing jobs. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:59 - An introduction to John and his online platform 04:16 - What is the term OFS? 09:24 - What’s different about Online Jobs PH? 14:14 - What mistakes does John see business owners making when they outsource? 18:11 - What was Johns ‘aha’ moment from The 4-Hour Work Week Tim Ferris book? • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Mike Michalowicz: The Business Owner's Secret Weapon
28/09/2022 Duración: 27minWelcome to Boostly Podcast Episode 492. In this podcast episode we're talking to author of Clockwork, Mike Michalowicz about the new book which is Clockwork, revised and expanded as well as some sneak previews into the additions to the new book. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:33 - Why did Mike decide to do a revised version of the book now? 06:08 - The Clockwork books 5 D’s 14:20 - The additional T, Treasure 21:02 - Why was there a 4 year gap and what advice did Mike wish he had received? • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Boostly Spotlight on Fabienne Miler: Using Interior design to stand out
23/09/2022 Duración: 35minWelcome to Boostly Podcast Episode 491. In this podcast episode we're talking to Fabienne Miler who is going to tell us about her interior design business as well as tips and advice on how to make you stand out to your guests. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:12 - Introduction to Fabienne and her business 04:43 - Why is interior design important to a host? 09:31 - Using the Hero Image effectively 14:40 - What services does Fabienne offer? 20:37 - Fabiennes learning curve from Pre-Covid 27:32 - What does the future look like for Fabienne? 30:57 - A little more about Fabienne • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Hospitality Marketing: How to reach the next generation of bookers
21/09/2022 Duración: 05minWelcome to Boostly Podcast Episode 490. In this podcast episode we're talking about the next generation of bookers - Gen Z's. We are also talking about workations and how you can appeal to these new types of bookers. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:03 - What is a work workation? 01:43 - Appealing to Gen Z’s 02:54 - What you can offer to Gen Z’s • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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How Vintory are helping the STR industry
16/09/2022 Duración: 45minWelcome to Boostly Podcast Episode 489. In this podcast episode we're talking with Brooke Pfautz, founder and CEO of Vintory about what they have to offer to the STR industry, and his best selling book which is 'From 0 to 500 properties in five years'. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:30 - Introduction to Brooke and Vintory 05:20 - Inventory is messaging 11:02 - Why do you need growth? 17:38 - Landing pages and data 22:40 - Executive omnichannel marketing 30:51 - Speed and responsiveness matters 35:09 - Leverage effects and inbound marketing 40:25 - Relationship building • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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The future of direct booking marketing is
14/09/2022 Duración: 51minWelcome to Boostly Podcast Episode 488. In this podcast episode we're featuring a special webinar we did with the CEO and Founder of StayFi, Arthur Colker. We discussed the features and benefits of using StayFi to increase your direct bookings. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 03:10 - An introduction to Arthur and Stayfi 07:45 - Booking trends and the power of Direct Bookings 16:03 - Tactics that you can employ to build direct bookings 19:27 - Effectively using guest data 25:47 - Automation and marketing 34:34 - Text marketing 38:51 - Facebook & Instagram retargeting 42:38 - StayFi offer • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Behind The Host with Moriya Rockman introducing Triangle
09/09/2022 Duración: 42minWelcome to Boostly Podcast Episode 487. In this podcast episode I'm going to be talking with Moriya Rockman, founder of Smiling house about her new start up which is Triangle Luxury. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:03 - Introducing Moriya 05:21 - What is Triangle Luxury? 12:46 - The benefits of Triangle Luxury 25:54 - What’s the best way to get in touch regarding Triangle? 35:51 - Closing comments from Moriya • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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90 Minute deep dive into all things Direct Bookings
07/09/2022 Duración: 01h25minWelcome to Boostly Podcast Episode 486. In this podcast episode I'm going to be showing you a masterclass I recently did that covered all things Direct Bookings. It was full of tips, tricks, golden nuggets and questions from other hosts regarding Direct Bookings. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:09 - Introduction to the masterclass 03:42 - Who is Mark Simpson? 11:36 - The big goal 13:35 - Hosts biggest concerns 20:11 - Digital Guidebook 28:20 - Inspiration from other hosts 33:12 - Guest questions 01:23:45 - Outro • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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How to grow and scale your business
02/09/2022 Duración: 55minWelcome to Boostly Podcast Episode 485. In this podcast episode we have several guests who are at all different stages of their hospitality business. We're going to be talking about their journeys and the tech and tips they have for other hospitality business owners or for people who want to get started. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:07 - Introducing the guests 03:44 - What is everyones journey and their current units? 09:53 - What tools are our guests using to help run their businesses? 20:25 - What do things look like day-to-day for our guests? 29:46 - How did our guests journeys begin? 42:28 - What opinions and beliefs have changes since starting your business journeys? 50:32 - The guests socials and businesses • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Hostfully Partnership
31/08/2022 Duración: 09minWelcome to Boostly Podcast Episode 484. In this podcast episode I'm excited to announce a partnership between Boostly and Hostfully which we've been working on in the background for the last 3-4 months, and here's all the exciting details. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:16 - How it all started 04:12 - An exciting announcement 05:14 - Growing the team 06:17 - Boostly member discount • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Behind The Host with Noble Crawford
26/08/2022 Duración: 04minWelcome to Boostly Podcast Episode 483. In this podcast episode I'm talking to Noble Crawford, co-founder of his own hospitality business and podcast host of Cashflow Hospitality. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 00:34 - Who is Noble and what is his business? 00:59 - What tech, PMS and automation does Noble use? 03:03 - What tip would you give to other hosts? 04:19 - Nobles Podcast • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Behind The Host with Kyle Stanley
24/08/2022 Duración: 05minWelcome to Boostly Podcast Episode 482. In this podcast episode I'm talking to Kyle Stanley who is also known as 'The Fearless Investor' who helps people get started as a host and create a 6-figure business. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 00:28 - Who is Kyle? 01:09 - The tech behind Kyles business 02:43 - What does Kyles work week look like? 04:18 - Kyles Facebook group • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Behind The Host with TJ Tijani
19/08/2022 Duración: 03minWelcome to Boostly Podcast Episode 481. In this podcast episode I'm talking to TJ Tijani about an upcoming community focused NFT which is going to be a real game changer for the world of real estate. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 00:23 - Who is TJ Tijani? 00:44 - Creating a community focused NFT 01:22 - What is Block Nation? 02:07 - This is going to be changing the real estate game • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Behind The Host with Emanuele Pani
17/08/2022 Duración: 02minWelcome to Boostly Podcast Episode 480. In this podcast episode I'm talking to Emanuele while at the STR wealth conference. Emanuele is going to be sharing who he is and how he got to over 50 units! Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 00:24 - Who is Emanuele? 01:40 - How did Emanuele go from getting started to 50 units? 02:17 - Now is the best time to get started as a host • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Behind The Host with Charlotte Balderstone-Hughes
12/08/2022 Duración: 42minWelcome to Boostly Podcast Episode 479. In this podcast episode I'm talking to Charlotte Balderstone-Hughes who is a host that specialises in a niche market which is hen party stays. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:38 - Who is Charlotte and what motivated her to get into this niche business 06:40 - How did Charlotte recognise this as her niche? 13:22 - How does Charlotte manage the additional services guests request? 19:58 - What tech does Charlotte use for her business? 27:33 - Has there been controversy for locals around this particular niche market? 32:50 - What is the Scarlet Spa? 36:56 - A little more about Charlotte • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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How to build a direct booking business with less than 5 properties
10/08/2022 Duración: 18minWelcome to Boostly Podcast Episode 478. In this podcast episode I'm going to be showing you how you can create a direct booking brand without a PMS. This is ideal for start-ups with 1-5 properties who aren't ready to take the leap to a PMS yet. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:35 - How to get started with creating a direct booking website 05:04 - Breaking down the key aspects of your website 08:06 - How to take booking enquiries 11:32 - Use an accreditation to gain trust 13:41 - A recap on having a direct booking brand without a PMS 15:07 - Use Listify to help create your listings • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Behind The Host with Toby Dore
05/08/2022 Duración: 43minWelcome to Boostly Podcast Episode 477. In this podcast we're going to be talking to Toby Dore, an exceptional host who is also a college professor, travel blogger and author of Hospitable Hosts. He is also the CEO of Cajun Stays which currently stands at 21 properties. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:04 - A little about Tobys business and how he got into hosting 07:37 - How did Toby go about adding more properties? 14:51 - What challenges does Toby face travelling a lot? 20:15 - Where did Toby find his VA’s? 22:46 - What tech does Toby swear by? 27:20 - How did Toby get involved in Hospitable Hosts? 33:21 - Tobys plans for the future 36:57 - A little more about Toby • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
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Pros and Cons of accepting a damage deposit
03/08/2022 Duración: 06minWelcome to Boostly Podcast Episode 476. In this podcast we're going to be hearing from Superhog, a guest screening and damage protection business, about the pros and cons of the traditional damage deposit, and what solutions they are offering to both hosts and guests. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:00 - Pros of taking a traditional damage deposit 02:05 - Cons of a traditional damage deposit 03:33 - How Superhog are solving the issue of deposit cost • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast