Boost Hospitality Marketing Podcast

Welcome to Boostly Podcast Episode 475. In this podcast I'm going to be talking with Kat Pape, founder and CEO of B&B Equity Group. Kat is also an advocate of green cleaning and is soon to be an author with Hospitable Hosts. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 00:47 - A little about Kat and her business 04:31 - What challenges has Kat faced? 09:08 - Do guests appreciate the eco aspect? 11:52 - What tech does Kat use and how does she use it? 20:40 - What got Kat involved with Hospitable Hosts? 24:46 - A little more about Kat   • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 474. In this podcast I'm going to be talking about why free PMS websites are NOT good for your hospitality business, and how to get a good, future proof website which attracts direct bookings. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:17 - Why do you need Boostly? 03:03 - Problems with free PMS sites 04:53 - Get a future proof website 05:55 - Are we a good fit?   • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 473. In this podcast I'm going to be speaking with Tracey Northcott who is a short term host and trainer to other hosts, teaching them how to scale to a seven figure business which is amazing! Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 00:45 - A little about Traceys business 08:23 - Tips and tricks to identify your avatar 11:38 - Who is in Traceys team? 17:46 - Advice to attract your target guest 24:20 - A little more about Tracey • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 472. In this podcast I'm going to be showing you a webinar that I did alongside Hospitable a few weeks ago. We take a look behind the paywall and discuss direct bookings as well as answering questions from the hospitable community. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:26 - Introduction from Angela at Hospitable 04:19 - Marks background with Hospitable 12:15 - What has the biggest pain point been for Hospitable pivoting to direct bookings? 16:32 - Providing your guest with a fantastic experience 23:08 - Building a guest database 33:34 - The most effective method to increase retention rate for customers 38:47 - Guest screening 47:39 - How to attract more corporate guests 55:19 - Running a business doesn’t have to be hard work   • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 471. In this podcast I'm going to be talking with Sasha Herman, a hospitable host based in Luton, UK who started her property business during the pandemic and has since grown it to 6 properties. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:40 - A little about Sasha’s business and her properties 05:57 - How important was getting educated to Sashas success? 08:56 - How does it feel to be a hospitable host? 15:02 - What’s a good way to vet guests? 23:38 - Does Sasha have a team? 26:02 - Sasha’s top tip for hosts starting out 30:09 - A little more about Sasha • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 470. In this podcast I'm going to be talking to Hostfully, Hospitable, Uplisting and Guesty about their PMS and they're going to be answering questions asked directly from the community. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 03:33 - What is Hostfully and why do you call it a PMP? 11:23 - Questions for Hostfully 23:18 - Hospitable plans for the future and what they’re working on now 34:21 - Questions for Hospitable 45:10 - Introduction to Uplisting 56:18 - Questions for Uplisting 01:03:14 - Introduction to Guesty 01:12:35 - Questions for Guesty 01:23:14 - Summary from Mark • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 469. In this podcast I'm going to be talking to Stacey Paretti Rase, a host who specialises in hosting bridal parties and who is also an author within Hospitable Hosts. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 00:44 - Introducing Stacey 02:50 - Staceys properties 06:49 - What type of guests does Stacey get? 10:32 - How is it different to host a bridal party? 14:50 - What tech has been a game changer? 16:25 - What does Staceys day look like as a host? 18:24 - Staceys tips for direct bookings 21:21 - What does being a Hospitable Host mean to Stacey? 26:27 - What does the future hold? 28:08 - A little more about Stacey • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 468. In this podcast I'm going to be talking about how to properly price up an influencer stay, as well as the options they may have available for you and what options may be best for your business.   Want to gain trust from your customers? Check out www.boostly.co.uk/trust   00:00 - Introduction 00:58 - How does it work? 02:01 - Reach out to the influencer 03:22 - Making use of additional extras 04:21 - Treat it as a business relationship 06:06 - Reach out for help • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 467. In this podcast I'm going to be talking with Matt Cassie from Airbnb Uncovered, but we're going to be putting an interesting twist on this episode where we do a dual interview. I am going to interview Matt, then we'll switch it up and he's going to interview me.   Want to gain trust from your customers? Check out www.boostly.co.uk/trust   00:00 - Introduction 01:24 - Who is Matt Cassie? 05:27 - What is Matts biggest roadblock in his business? 10:07 - Matts cleaning advice for multiple units 13:28 - What key tools does Matt use everyday in his business 18:36 - How does Matt see 2022 playing out in the world of vacations? 25:02 - Matt interviews Mark 25:19 - What actions increase activity specifically on direct booking sites via Facebook? 33:11 - Influencer Marketing 36:35 - What does Mark tell his direct hosts to do regarding liability and damage protection? 41:42 - How many leads can Mark bring in for people?   • https://Boostly.co.uk • https://Boostly.co.uk/5steps • h

Welcome to Boostly Podcast Episode 466. In this podcast I'm going to be talking about Listify, a new AI technology which will write your Airbnb listing for you. I'm happy to announce that we have partnered with Listify so this is free for Boostly content creator members!   Want to gain trust from your customers? Check out www.boostly.co.uk/trust   00:00 - Introduction 01:11 - Boostly community wins 03:22 - What is Listify? 05:15 - Demoing how Listify works 06:35 - Boostly members get it free! • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 465. In this podcast I'm going to be talking with Amanda Williams, best selling author and founder of Carolina Furnished Rentals.   Want to gain trust from your customers? Check out www.boostly.co.uk/trust   00:00 - Introduction 01:41 - Amandas Story 04:20 - What made Amanda grow her arbitrage portfolio? 07:58 - How would other hosts partner up with local realtors? 12:46 - What is Amandas daily routine? 17:28 - Amandas new business 21:58 - What advice would Amanda give to herself? 31:55 - A little more about Amanda • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 464. In this podcast I'm going to be talking about the changes made by Airbnb, how you can influence your standings as well as why you shouldn't be reliant on Airbnb as a marketing channel.   Want to gain trust from your customers? Check out www.boostly.co.uk/trust   00:00 - Introduction 00:27 - Airbnb Changes 01:18 - Promote yourself in the comments 02:57 - Default Listings Change 04:28 - Influencing the categories 05:41 - So much knowledge for just 99p   • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 463. In this podcast I'm going to be talking to Rose Tipka, CEO and founder of 'Your Familys Place' about her hospitality business and the niche market of larger accommodation aimed at groups of 14-20 people.   Want to gain trust from your customers? Check out www.boostly.co.uk/trust   00:00 - Introduction 03:35 - How did the name ‘Your Familys Place’ come about? 05:05 - What made you decide to host big groups? 12:03 - What tips would you have for people going into a larger property market? 14:34 - How do you get your guests? 18:17 - How has a direct booking website helped your business? 20:48 - What tech do you use within your business? 28:06 - How has having documents and procedures helped your business? 33:30 - A little more about Rose • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 462. In this podcast I'm going to be talking about how Instant Bookings have changed the game for the hospitality sector, and providing advice on how to secure more bookings using a chat service on your website.   Want to gain trust from your customers? Check out www.boostly.co.uk/trust   00:00 - Introduction 00:27 - Instant Bookings 03:18 - Why you should use Whatsapp or live chat on your website 04:47 - Keeping you ahead of the game   • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 461. In this podcast I'm going to be talking with another Hospitable Host - Tia Castle, who owns Castle Lux Rentals, a professional management agency.   Want to gain trust from your customers? Check out www.boostly.co.uk/trust   00:00 - Introduction 02:57 - An introduction about Tia and her company 06:07 - How did Tia get started? 14:07 - How has the luxury side of things changed Tia's types of guests and properties? 16:46 - Has the kind of tech Tia used changed? 21:25 - Was it easy to switch between PMS? 24:29 - How does Tia get guests to book direct? 29:21 - How did Tia get involved with Hospitable Hosts? 33:06 - Tia’s coaching program 35:03 - A little more about Tia   • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 460. In this podcast I'm going to be talking why you should not rely on PMS websites and the risk you are at if you do rely on one. We also go into why using a Boostly website is an amazing option for growing and scaling whilst making sure your website is secure.   Want to gain trust from your customers? Check out www.boostly.co.uk/trust   00:00 - Introduction 00:38 - Don’t lose your website! 03:07 - The beauty of a Boostly website 04:09 - Are you looking to grow and scale? 04:51 - Boostly is the most recommended website agency in the industry   • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 459. In this podcast I'm going to be talking with Pamela Holt, who has been a host for 30 years and who is also one of the 40 Hospitable Hosts. We'll be talking about her journey and her time travelling whilst being a host.   Want to gain trust from your customers? Check out www.boostly.co.uk/trust   00:00 - Introduction 00:42 - Who is Pam? 09:47 - How did you adjust and form the support team you have? 13:56 - What did you do once you realised what your main avatar was? 24:21 - If you want to go further, go alone. If you want to go far, go together 29:53 - Pams transferable skills 32:23 - What made you join the hospitable hosts? 37:00 - A little more about Pam   • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 458. In this podcast I'm going to be talking about SEO - otherwise known as Search Engine Optimisation. We're going to be covering how to manage your expectations of SEO, and why ranking number one on Google is an unrealistic expectation.   Want to gain trust from your customers? Check out www.boostly.co.uk/trust   00:00 - Introduction 00:19 - SEO is not what you think it is 04:35 - What’s stopping you from being top of Google? 05:44 - The organic search results 07:18 - Long-tail keywords 08:42 - You must have realistic expectations of SEO   • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 457. In this podcast I'm going to be doing a Boostly Tune-up Review which is where I take a look at your content and give feedback on things that are good and things that could be better. This is a great opportunity for development while also helping out other hosts too. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 00:16 - What is a Tuneup? 02:37 - Using Branded Images 04:31 - Using special fonts to draw attention 06:36 - Use of Fiverr to find what you need 09:08 - Let us know if you want a Boostly Tuneup   • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Episode 456. In this podcast I speak about my journey to get to where I am right now with Boostly, as well as the responsibility and accountability that comes with it. I also talk about tools I plan to use going forward to help with the Boostly development. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:19 - Blinkest 03:42 - A definite read - Clockwork 04:29 - More responsibilities 06:29 - My Clockwork Commitment 08:28 - Self Accountability   • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast