Lambo Goal

My favorite thing about this show is the different perspectives. On this podcast, you hear worlds collide and we don't hold back. Matt and I have very different perspectives, but we let them play out here and everyone benefits. I've never operated with a budget—personal or business. Matt swears by them. We talk about the purpose of a budget, who it's for, when you might want one (and when not), and how to make sure you're controlling your money and not the other way around either way. Regardless of your approach, you'll get a lot out of this episode on controlling business spending and accounting for your finances.

You might be thinking about starting a partnership, but I'm not sure you're taking this seriously enough. You know when people say partnerships are like a marriage? It's not just an analogy. You truly are joining together with someone—and that means getting the WHOLE package. Everything about this person comes with the deal. Their punctuality, communication style, mindset, how they treat you when they're stressed—you get it all. It's not just like a marriage in concept, it's like a marriage in that you're joining with a person! If you do decide to go into business with someone, then there's the ownership split, the finances, the compensation, the payouts, the investments—it's all quite complicated. Matt and I both have been (and still are) in various forms of partnership agreements and businesses. We share our insights and lessons learned from those experiences. We give you some tips on starting out and what to consider when thinking about partnering up. We also touch on partnering with friends or family

In Part 1 of the traveling to network series, we talked about the benefits of meeting new people and making valuable connections that can serve your business in tremendous ways. But networking isn't just for meeting new people, it's also for deepening relationships you already have! Maybe you have a friend you met online or someone you don't get to talk to in person very often because they live so far away. Getting together in person will accelerate that relationship many times the speed at which you could facilitate it online. Forget meetups and conferences—once you understand the value of the right feedback and insight from the right person at the right time, it becomes a no-brainier to spend a couple thousand bucks Just to fly out and meet even one person because you know that you're going to get tens of thousands of dollars in value from that one interaction. In fact, I'm doing just this. In the episode, I share the story of spending money to go on a retreat with some guys I've never met in person but

Do you really need to travel to meet people when we have the internet? Traveling is expensive and I'm an introvert. Those seem like two good enough reasons to stick to online-relationships. But the value of face-to-face conversations cannot be overstated. You will build more rapport in a day you spend with someone in person than you will with tweets and instant messages over the course of a year. In this energy-filled episode, we explore the multifaceted nuances and benefits of in-person networking. Networking may seem like a lame word, but we encourage you to disassociate from any stigmas you have with it. What we're really talking about is good old-fashioned relationship building. Once you understand that a single conversation can completely revolutionize your business, you start to see the power and value of these kinds of interactions and why they're worth the investment.

What do you do if you want to motivate someone? How do you activate someone's hustle incentive? What drives them? What makes them want to do something? Surprisingly, the answer is not money. That is, while money is important, it's only a baseline factor. People need to be paid such that they are able to live the lives they want to live, do what they want to do, and no longer have to worry about paying their bills. But beyond that, money is not as much of a motivator as you think. It's actually one of the least significant. By understanding what truly drives people, you can give your employees the fuel they need to be motivated to do work. Things like doing work that matters, receiving appreciation, feeling challenged, being given responsibly are all very empowering and are more important that money to many people. We talk about finding what those incentives are for your employees and how to motivate them.

In this quick-fire episode, Matt and I share 4 mistakes we made that stunted our business growth in the past. Had we known these back then, Matt says just fixing one of these would have tripled his business in 6 months. These are lessons we learned the hard way, so hopefully you can learn from our mistakes and avoid them so you don't stunt your business growth.

If you're planning on selling physical products, this episode is for you. It's all about growing an E-commerce business. We talk about which products to start with, how many, which E-commerce platform to use, marketing, shipping, pricing and more. One of the questions we got was, "What if people are asking for multiple products? Which one do you do?" The answer depends on three factors: profit margin, popularity, and ease-of-management. Tune in to hear us go deeper.

We've got a bit of a different show today. It's a shorter recording that was previously streamed live just to the Community members while we were still on air after an earlier episode. It wasn't going to be a show that we released. Essentially, I had a bit of an intervention with Cory (he's our video guy and live broadcast producer). He's recently been saying "yes" to a lot of things and making a lot of commitments. I voiced concern for his focus given that he's saying "yes" to more things than he's saying "no" to. Cory decided we should share the recording publicly with others who are also struggling with saying "yes" to too many things and not focusing. We talk about how you can be unaware of opportunities you're missing if you're not giving enough margin to the things you want to be focusing on.

People often say there’s no such thing as a bad idea in a brainstorming session, but come on—is that really true? Well sure, some ideas truly are bad, but that doesn’t mean they should be discouraged in the context of a brainstorm. An objectively bad idea may provide the perfect contrast and fertile ground for a great idea to grow. This episode actually turned into a kind of brainstorm in and of itself. We talk about some practical tips for coming up with ideas, using a whiteboard, Matt's reverse funnel of specificity, why location matters, the purpose of bad ideas, and why to come into a brainstorming session with a goal.

What if you could double your business? Sounds good, right? But what if you could 20x your business? Sounds even better, no? Most people aren't even doubling. They find something that works, but then for some reason they move on to something else. Why? We're not sure, but everyone seems to do it. In this episode, Matt and I share are most crucial business habits and mindsets. These are what we have observed to be the 7 most important factors to our business success. This is an extremely fiery episode. If you want to get motivated, this is 100% for you. Be forewarned: no excuses are allowed. We embody the word hustle to inspire you. It's not about working as hard or harder than someone else: it's about being the best you that you can be. We're going to teach you the importance of focus. We talk about why age doesn't matter. You're never too old or young to start and you're never allowed to make excuses. You will always find excuses if you're looking for them. Choose not to look for them.

I just launched Learn Lettering 2.0 which generated six figures in revenue by the second day and the launch is far from over. In this episode, I share insider tips that will make you thousands more on your next course launch. I talk about how to validate your course idea, how to get people to care about it, how to maximize your initial launch period, how to create urgency without discounting, how to close strong, how to promote on-going sales after the launch, and so much more. The Community members who listened live were saying it was like I just gave them $2,000 of value. If you're not listening to this show, you're saying you don't care about $2,000. Whether you're thinking about doing a course, planning a course, about to launch a course, or already have one that you're wanting to supercharge and breathe new life into, you're going to get ideas from this episode.

This is a really insightful episode. Whether you’re already a boss, thinking about hiring a team, or actually an employee who is simply wanting to impress a boss, get a raise, or just get noticed, you’re going to love this one. We talk about the value of taking initiative (yes, I put a real dollar amount on it). The importance of hustling and the direct association between working hard and making money. My new Learn Lettering 2.0 course just launched yesterday, but since this episode was recorded last week you get to hear the hustle that went into production before it launched and why I worked so hard to produce Learn Lettering in such a relatively short time. As small business owners, our employees are like our family. Just like if you have a family and kids you do what it takes to take care of them, so does a boss. No matter what it takes, I know that I need to take care of my people.

Does money come as a result of focusing on the money or focusing on quality work? Matt says it’s focusing on the quality. I think it’s a little bit of both. You do have to focus on the quality, you do have to focus on value to people and enriching their lives, but you also have to sell. Matt and I did a double recording a couple weeks ago for this episode, so we’re already pumped from the beginning since it was the second show we did in a day. It’s shorter (half an hour) but it’s fiery. We talk about quality, doing good work, the necessity of selling your work (even if you feel awkward), why you need to change your mindset about money, and why happiness is not about reaching the Lambo Goal.

As a solo business owner, you have to embody many different personas. Sometimes you’re the CEO, sometimes you’re the writer, the editor, the designer, or the developer. When do you switch from big picture to detail mode? When should you look up from your work and evaluate if you’re heading in the right direction? Everyone has their own default mode. Some of us are naturally big-picture thinkers, others are more detail-focused. But we all have to work to excise the switching muscle. We share some practical tips for switching to work mode and being a visionary alike. We talk about scheduling specific times of the day to focus on both (surprise! Matt and I have different approaches that both work), and we discuss whether or not you need to do the work you dislike in the beginning.

Figuring out your own salary as a business owner can be tough. It can get more confusing when you factor in the legal requirements of different kinds of business entities. Should it be flat or based on a percentage? Do you pay yourself more when the business is doing well? What about partnerships and sole proprietors? What if there isn't consistent cash flow? If you're not willing to make sacrifices, do you just have to accept that growth will be slow? How do you handle things when you're running a solo business what changes when you hire employees? Is there ever a time when it's right to raise the owner's salary? We answer these and more questions in today's episode.

Does building a thriving business at a young age mean not having a life? This is a question that was asked in the Community chat. To answer, we first must define life (big task, no?). What is life? What fulfills you? Are you living your purpose? These are big questions. But questions like these must be asked. This show is about setting big goals and doing what it takes to achieve them. A Lambo Goal is not a normal thing. We can’t be surprised when achieving it means leading a life that doesn’t look one that many others lead. You can’t do ordinary things if you want unprecedented results. It comes down to whether or not you have an alignment between what fulfills you and what you are actually doing on a day-to-day basis. Most people equate “having a life” with going and doing fun things with friends. Does succeeding in business require sacrificing this? No, not necessarily, but it does mean making sacrifices. Often, those sacrifices do include friends and they do include saying no. We talk a lot about sa

How do you maintain motivation when you don’t see results? What if you try and things don’t work out? How can you tell the difference between doubt and a sign that maybe you should be doing something differently? I bring some #harshsean into this episode. We speak to what to do when the financial results aren’t there and I’ll be honest, I give some tough love. There’s still some people listening who have doubts for all the wrong reasons. If your business is not supporting you right now, you can’t continue trying to make ends meet with it. It’s time to sacrifice. It’s time to get a day job in place. If you really care about this thing, it’s time to use The Overlap Technique and cover your bills before trying to grow your business or pursue your passion. All entrepreneurs have doubts. What if our growth slows? What if we can’t make payroll? Did I wait too long to hire? Am I hiring too soon? You’re not alone. We talk through these struggles.

Today, we’re talking about communication and quality time with your significant other (we call this “Heart Time” as you’ll hear us explain). If you’re single, this episode isn’t exclusive—much of it applies to family relationships in general. We often operate on assumptions. We’re all guilty of it. You typically don’t realize this is the case until something blows up. This usually happens when there are unmet expectations. Family is a big part of business. I’m not just talking about working with family, but your work affects your family life just as much as your family life affects your work. Communication and mindset are vital. You need the support of the people around you and you can’t ask for their undying support while providing none in return. Matt and I both struggle with this: it’s easy to think we’re doing our job of providing for our families by working hard. But monetary provision isn’t everything. There’s no substitute for spending personal time with the people you care about. You can’t just wr

I waited too long to hire with my first business. I was scared to hire because I didn’t have the work. I was scared to get more work because I didn’t have extra help. It was a chicken-and-the-egg problem. Now, I have local and remote employees. It took a lot to overcome my superhero syndrome. Matt seems to have never had trouble hiring help. He makes it look effortless. It’s definitely a skill. In this episode, I grill him with a ton of questions because he not only has many employees in numerous businesses, but also works with remote Virtual Assistants on the other side of the world. I ask him about his hiring process, training, creating culture with remote employees, the legalities of contractor vs. employee, and when is the right time to hire. Matt also shares some of his resources with us. It’s a great listen if you’re hiring right now, but also (and maybe even more importantly) if you’ve yet to begin hiring. This episode will give you a good idea of what you should be looking for and what to expect

In the pilot episode of Lambo Goal, we talk about setting the 20 steps to your big goal to work on every day. Today, we take a systematic approach to breaking down those 20 steps into four groups of five, ultimately arriving at what will effectively be an autonomous empire. Matt shares a tip that, had I applied it to my first business, not only would have made me thousands, but would have likely resulted in me still owning the business today and maintaining it as an asset. Whatever level you’re at, you’re going to get a lot out of just the first group of five: the opportunities within immediate reach. There are ways to quickly increase revenue in the short term that are right under your nose. This episode will show you how and give you oh-so-much more.