Basketball To Business

What's up, basketball trainers? For today's episode, I get the chance to have a conversation with Micah Lancaster, a well-known basketball skills trainer and the founder of "I'm Possible Training," an organization that provides innovative basketball training programs. He is renowned for his creative and effective training techniques, which emphasize skill development and attention to detail. His methods have gained widespread recognition and are used by players at all levels, from youth athletes to NBA stars. 02:07 Exploring the Limitations of the Constraint-Led Approach 09:20 The Role of Defenders and Training Tools in Skill Development 15:11 The Problem with Blanket Statements in the Basketball Training Industry 28:57 Challenges Faced By Basketball Trainers 34:52 Investing in Knowledge and The Business Side of Basketball Training I hope today's episode gave you valuable insights into the current landscape of the basketball training industry. Thank you for tuning in, and be sure

What's up, basketball trainers? I recently recorded one of my quickest podcasts ever, where I shared some thoughts on organic social media and how it intertwines with paid advertising. Lately, I've been reflecting on the importance of balancing day trading attention and leveraging platforms like Google My Business, Instagram, and Facebook. I'm learning that quality content tailored to each platform's audience—like parents on Facebook and athletes on Instagram—can effectively drive sales. Additionally, I'm considering how to maximize the long-term benefits of platforms like YouTube, where content has an enduring impact compared to the fast-paced feeds of Instagram and Facebook. Our strategy involves prospecting through social media posts, using high-performing posts for Facebook ads to get the best return on investment. Inspired by advice from Coach P and others, I see the value in creating and curating engaging content for our specific audience. This approach, though requiring more time an

What's up, basketball trainers? Summertime is a busy period for us trainers, and unlike last summer, I'm aiming to work fewer hours while making more money. I believe it's crucial to give 100% to our trainees, even if we want to reduce our workload. Scarcity and urgency are still effective strategies in our business, and although we see some drop-offs due to travel and other sports, there's also an influx of new customers. Right now, we're focusing on reducing expenses while maintaining the same number of clients. I'm revisiting the book "Gym Launch" and applying principles like offering fewer sessions, slightly increasing prices, billing on a 28-day cycle, and changing the teacher-to-athlete ratio. Additionally, I'm looking at where we can cut 20% of our expenses without losing customers, which has been a fascinating exercise. Facebook ads didn't perform well in May, so we're pausing them for June, but Google My Business has been incredibly helpful. I'm also

What's up, basketball trainers? Hope y'all had a meaningful Memorial Day weekend! As I get ready to assist with this Nike camp, I wanted to share some thoughts from a recent Instagram conversation with a basketball trainer about what it takes to be successful in basketball training. The answer is quite subjective; it depends on one's definition of success. For some trainers, success means having the flexibility to train a few times a week while keeping most of the profits. Others might own their facilities, managing hefty monthly fees, and love the challenge of a larger operation. Some trainers focus solely on online training and do quite well. Personally, as the owner-operator of Hoops University, I am now more focused on recruiting teammates to help with training sessions rather than trainees or gym space. It's a grind and a hustle, but success varies for everyone based on their business model and goals. What I've learned is that figuring out your business model is crucial. Some train

What's up, basketball trainers? In this podcast episode, I dive into the world of business numbers, focusing on the concept of lifetime value (LTV) and how it relates to advertising, especially through Facebook. My goal is to create a "money machine" that returns three to four dollars for every dollar spent. I reflect on my experience training kids from sixth grade to college and how understanding the cost of acquiring a customer through Facebook ads is crucial. It's not just about minimizing costs but also about acquiring high-quality customers who stay longer. I illustrate the complexity of calculating LTV by emphasizing the importance of considering the actual costs to provide a service, rather than a simplified formula of price times the number of purchases. Tracking these numbers has made me realize the potential of focusing on private training clients who pay more and stay longer. The insights from LTV calculations have helped me determine how much to spend on acquiring new customers

What's up, basketball trainers? I've been reflecting on the recent AAU tournament pricing issues. I noticed a tournament only offering day passes at $32.12, which sparked my curiosity about pricing elasticity in our industry. As basketball trainers or business owners, we have the flexibility to adjust our prices and gauge market demand. This pricing issue is particularly relevant now, considering my recent podcast discussing fairness and truth in these matters. Whether you're a parent or a tournament director, I hope you can see my effort to empathize with both sides and recognize that AAU offers benefits beyond just the basketball experience. From a business perspective, I understand the challenges of running AAU tournaments and the tough decisions regarding pricing. The rising costs and the need to balance profits with customer satisfaction are significant hurdles. Prices for AAU tournaments have indeed increased significantly compared to when I played, and this has sparked debates about fairne

What's up, basketball trainers? I just got back from a mini retirement, or what some might call a vacation, and it got me thinking about how I work to grow my training business. I've been trying to reframe my mind to understand that retirement doesn’t mean stopping work altogether, but rather focusing on the most exciting projects. One thing I highly recommend is a time and energy audit—track your activities in 15-minute increments for two weeks, highlight what energizes or drains you, and mark how productive each task is. This has been eye-opening for me, helping me see what to delegate and how to maximize my efficiency. Check more on this time and energy audit concept from Dan Martell's Buy Back Your Time and feel free to share your thoughts on my IG account. --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

What's up, basketball trainers? As promised, here's the second part of our Half Time Break episode with Coach P, Coach Nick and Coach Tyler as we continue sharing our personal opinions about AAU and some real-life issues in the basketball training industry. SN: You may hear some redundancies from our the first part of this episode, but surely you'll pick up some new thoughts about the same topic. --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

What's up, basketball trainers? From our last episode, Coach Peter Danyliv filled us with his insights on some of the real-life issues in the word of basketball training industry. This time, still with Coach P and together with two other basketball coaches who also have big time followings in the basketball space, Coach Nick Aldiero and Tyler Leclerc, we'll dig deep on some of our personal thoughts and opinions about AAU nowadays plus more riveting topics around the basketball training industry. Thoughts on AAU and how it has developed overtime 00:47 Coach P's POV: No room for improvement for the Athletes 04:15 Coach Tyler's POV: The Goal of the AAU is Either Exposure or Development 06:10 Coach Nick's POV: Player's Goal in Joining AAU - Have Fun or Get Better 07:30 Middle Ground to Reduce the Potential Churn that Comes from AAU vs Training 08:58 Good Age That Kids Should Start Playing in AAU Current Trend in AAU Coaching 09:15 Coach P: AAU Coaches - Skilled or Not? 10:30 Coach Tyl

Join me and Coach P as we talk about real issues existing in the world of basketball training industry, not to mention some interesting myths you might know of. 01:10 Use of Cones and/or Two Basketballs - Useful or Useless? 03:12 Use of D-Man (Defensive Mannequin) During Basketball Training 04:15 Two Ball Dribbling - Is this the most efficient way to learn ball handling? 06:50 Trainee's Imagination vs Use of Cones (Further Explained) 09:40 It's Not About An Individual; It's All about The Concept 11:40 Coach P's Experience with High Level Players 13:52 Advice To Trainers About Compensation When Training High Level Players 18:08 Interlude: Wanna Know One of Coach P's Pet Peeves? 20:25 In Continuum: Here's A Real Life Story Of It 22:17 Taking Credit For Your Player's Success and Failure 27:07 How To Win Your Audience thru Social Media Contents 32:40 The Concept of Competition from a Business Person's POV 34:20 Joining Basketball Conferences/Conventions - Worth it or Waste of Mon

Sharing with you my personal experiences and gained knowledge about my journey from doing a 9-5 to being a full-time basketball trainer. Make sure you tag someone who's on this journey with you or you know who wants to get on this journey. 00:56 Two Thing to Make It Possible To Replace Your 9-5 With Basketball Training 01:26 Some Advantages of Having/Renting A Gym Space 02:09 My Personal Journey Replacing My 9-5 To Being A Full-time Basketball Trainer 02:49 Fear of Loss and Not Having Benefits At The Initial Phase 03:16 Seasonality in the Basketball Training Industry 03:51 What You Can Get from Reading "Profit First" 04:21 From Focusing on Hoops Institute to Establishing Hoops University 05:01 Is It Really Feasible to be a Full-time Basketball Trainer? 05:46 Here's A Hack in Replacing Your 9-5 With Basketball Training 06:08 From Profit First - Target Allocation Percentage 07:36 How To Pay Yourself as Owner and Trainer of Your Basketball Training Business --- Send in a voice message: http

Basketball trainers! Are you familiar with Alex Hormozi's $100M Offers? If yes, maybe you can share your takeaways on this podcast. If not, this book might be something that you'd like to check out. 01:16 One takeaway from reading the book: The demand has to flow. And once demand flows, cash flows, too. 02:55 A business strategy (I read from the book) that we recently did which gained result within the hour 04:05 From Joe Rogan: "Desire is a contract you make with yourself until you get what you want." 05:07 From Sean Hardin: "You have to appraise a diamond. You can find a diamond, but you also don't know it's worth until you appraise it." 06:26 People are gonna pay more for the same thing than they are originally were based on how they perceive the service itself. 07:04 Always trying to generate demand is tough. 07:33 What we do about our churn rate 08:00 Scarcity and Urgency To Increase Demand in Business 08:41 My Personal Takeaways --- Send in a voice message: https:

What’s up, basketball trainers? I know it’s been a while since our last podcast. Quick question for you guys: Are you having problems or challenges in growing your basketball training business? Well, it’s Marketing Monday for Hoops Institute, and the founder of the renowned Bricks-To-Clicks® Marketing program has joined us to share his insights that could help us basketball trainers build and grow our training businesses. Dr. James Barnes, a Mississippi State University professor and author of ‘5 Social Media Mistakes Your Business Should Avoid’, is also a Youth Basketball Coach for 20+ years now. In this podcast, let’s all learn how we can market, and even run, our training business effectively, day-in and day-out. And with the current economic status, Dr. Barnes got something for us to look into to be able to thrive and survive as small business owners. And trainers, is a Marketing Course really worth purchasing to help us out in the industry? You’ll find out! Well, one thing we know that’s worthy is watchi

Yes, our Facebook accounts (personal and business) got hacked thru the Ad platform. Two problems because of this: - Compared to IG, it's in Facebook where our customers can swipe their cards to pay for our services - We've got a fair amount of leads from Facebook and we're gearing towards ramping up the advertising spins to get more customers But, we're also taking this unfortunate event as a blessing in disguise because: - This gives us the idea to explore more on other marketing strategies such as Google Ads and there's nothing wrong with refocusing back on doing email marketing and other Gorilla marketing tactics which have been proven effective before the internet era - We are reminded to make sure to get email addresses, phone numbers and other contact info from our clients in case we lose access to our social media and other online accounts that we use in marketing our training business - May it be paid advertising or organic ways (flyers, business cards, etc.) to market the busines

I want to talk to you about a tool that is free+ and will help you manage your basketball training business better than you ever have before. Https://apps.apple.com/us/app/hoops-institute/id1642567806 --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

First episode of the new year! If there is one thing that you should consider doing this year, It is reading one book… --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

A lot of trainers have been recommending this to me and I don’t often say a book is a must-read, but "Profit First" definitely has earned it. This book focuses not only on the heath of your business, but making sure you have your ratios intact.  Also with Profit First, similar to the so-called "Envelope System", you've got pockets of: - Operating Expenses (i.e. gym rental, teammate fees, marketing fee, etc.) - Profit Account - Tax Account - Income Account - Owner's Compensation Account So, anyone running a basketball business should listen to this and I guarantee that it will change your perspective on your business' finances going into 2023. Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group Email Me! Myson Jones’ Instagram --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

What's up, basketball trainers? Coach Korey Harris is back to give us more insights about the "then and now" of the basketball training industry.  Discover Coach Korey's basketball journey and let's all learn how his personal experiences led him to becoming one of the great trainers in this industry. And in case you've missed Coach Korey's previous interview with Hoops Institute, here's a link for you: https://spotifyanchor-web.app.link/e/VhursbGCdvb Want to get in touch with Coach Korey? Check him out on these links: The Transition (Official Website): https://basketballcoachingconsulting.com Instagram: https://www.instagram.com/koreyharris Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group Email Me! Myson Jones’ Instagram --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

What's up, basketball trainers?   You're about to listen to a quick role play with Coach Joshua Mercado. He's a  basketball trainer who's about to roll out a new service to an athlete's parent.    With role playing, it can help you figure out how to start and keep a good conversation with your prospect clients while marketing your training business effectively.    So, if you're a basketball trainer who's having a bit of a challenge in making a good conversation with your clients in rolling out a new training package, hopefully this video will help you out. Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group Email Me! Myson Jones’ Instagram You can connect with Coach Josh on Instagram: https://www.instagram.com/prime.by.design.training --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

What's up, basketball trainers? In today's podcast, I will share with you some tips on how to earn revenue during the winter season.  Let's talk about: - Camps - Clinics - Operating Capacity - Coaching - Private Training Sessions - Training Beginners - Ancillary Services - Client Acquisitions Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group Email Me! Myson Jones’ Instagram --- Send in a voice message: https://anchor.fm/basketballtobusiness/message