Basketball To Business

What's up, basketball trainers? Summertime is a busy period for us trainers, and unlike last summer, I'm aiming to work fewer hours while making more money. I believe it's crucial to give 100% to our trainees, even if we want to reduce our workload. Scarcity and urgency are still effective strategies in our business, and although we see some drop-offs due to travel and other sports, there's also an influx of new customers. Right now, we're focusing on reducing expenses while maintaining the same number of clients. I'm revisiting the book "Gym Launch" and applying principles like offering fewer sessions, slightly increasing prices, billing on a 28-day cycle, and changing the teacher-to-athlete ratio. Additionally, I'm looking at where we can cut 20% of our expenses without losing customers, which has been a fascinating exercise. Facebook ads didn't perform well in May, so we're pausing them for June, but Google My Business has been incredibly helpful. I'm also