Sinopsis
Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brands overall consumer engagement and most importantly, your sales.
Episodios
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Creating Licensed Brands From TV Shows And Movies
25/10/2018 Duración: 20minIn our 100th episode (that’s right...100), Stacy talks to you about how some brands with already built in buyers from the get-go have leveraged pop culture to create new brand lines that get massive consumer attention. After today’s episode, we’ll be mixing it up a bit by adding in interviews with brands, agencies and other industry leaders discussing the “magic sauce” for a brand’s marketing successes.
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Advertising Through Podcasts
18/10/2018 Duración: 14minIn this episode: Stacy talks to you about a fairly new marketing practice, and how you can leverage podcasts for branded content partnerships to get tremendous engagement for your brand.
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What Brands Think About When Choosing A Celebrity
11/10/2018 Duración: 11minIn this episode, Stacy talks to you about making sure your brand chooses the right celebrity partner for your advertising campaign.
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Why Organic Product Placement Increases Brand Sales
04/10/2018 Duración: 12minIn this episode, Stacy talks to you about the importance of organic product placement and provides detail to the types of product placement available for brand partnerships by sharing product placement success stories from over the years.
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Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part II
26/09/2018 Duración: 17minIn this episode, Stacy shares what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.
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Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part I
20/09/2018 Duración: 09minIn this episode, Stacy talks to you about what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.
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How Blogging Helps Brands Get Sales
13/09/2018 Duración: 10minIn this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.
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What Our Team Learned That You May Not Know
06/09/2018 Duración: 11minIn this episode, Stacy talks to you about some of the things you might not realize about product placement, celebrity endorsements, and influencers!
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How To Launch An Influencer Marketing Campaign That Works
29/08/2018 Duración: 06minIn this episode, Stacy Jones explains how to implement an influencer marketing strategy that works.
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7 Fixes For When Your Brand Becomes The Bad Guy On Screen
22/08/2018 Duración: 11minIn this episode, Stacy dishes out the 7 next step moves for what brands can do as part of crisis management when their product becomes the bad guy on TV.
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Product Placement Versus Brand Integration
15/08/2018 Duración: 09minIn this episode, Stacy explains the differences between product placement and brand integration.
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The Power Of Award Shows For Brands
08/08/2018 Duración: 13minStacy talks to you about the power of award shows for brands, and the best way to leverage opportunities like The Oscars for brand marketing partnerships.
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Everyone On Your Team Makes A Difference
01/08/2018 Duración: 10minIn this episode, Stacy explains why every individual on your team makes a difference to your company and that forgetting this is one of the biggest mistakes you can make.
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5 Tricks To Staying On Top Of Emails For Any Business
25/07/2018 Duración: 10minIn this episode, Stacy shares with you how our team has addressed a challenge felt across the nation by all business types - email organization - and provides a simple 5 step plan for staying on top of those emails.
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What Papa John's Can Do To Recover From A PR Nightmare
18/07/2018 Duración: 16minIn this episode, Stacy reveals what brands like Papa John’s can do to recover from a PR nightmare caused by a celebrity – or in this case, their own self-created celebrity persona and brand founder.
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Dealing With Fraud As A Business Owner - Part 3
11/07/2018 Duración: 17minIn this episode, Stacy concludes her story of the international cyber fraud that nearly destroyed our agency, to help other business owners keep the same from happening to them.
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Dealing With Fraud As A Business Owner - Part 2
06/07/2018 Duración: 18minIn her last podcast, Stacy laid out the background knowledge as the prequel to her agency's fraud nightmare. In this episode, Stacy continues to talk to you about the fraud that happened in the hopes that she can help prevent it from happening to your business too.
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Dealing With Fraud As A Business Owner - Part 1
27/06/2018 Duración: 11minIn this episode, Stacy revisits an agency nightmare to teach you how to protect your business from the same thing!
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How To Get Your Team To Blog - Part 2
20/06/2018 Duración: 12minIn part two of this episodic series, Stacy talks to you about how to get your team to blog, why it is just so important for your company to do so, and how Hollywood Branded has created over 700 blogs.
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How To Get Your Team To Blog Part 1
13/06/2018 Duración: 10minIn this episode, Stacy talks to you about how to motivate your team to blog. She also explains why it is just so important for your company to do so.