Thrive By Design: Business, Marketing And Lifestyle Strategies For Your Jewelry Brand To Flourish And Thrive

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 353:49:51
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Sinopsis

A podcast by a jewelry designer for the jewelry industry. Tracy Matthews is a successful, bespoke fine jewelry designer and the co-founder and CEO of Flourish & Thrive Academy, the premier online education company for independent jewelry brands. Thrive by Design was developed to support designers and makers with business, marketing and lifestyle strategies to help them reach the full potential of their brand. Tracy Matthews loves to share her experiences, success and failures of building a successful jewelry brand. She also really has a blast interviewing major players in the jewelry industry and beyond -- from well-known designers to famous bloggers to store owners and PR mavens. Shes on a mission to break down the barriers of the tight-lipped jewelry industry and strongly believes in community and collaboration over competition.

Episodios

  • Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers

    22/02/2024 Duración: 28min

    What if you’re not attracting the right customers? If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in.  Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them.  In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand.  I talk about: Misconceptions and mistakes that make messaging miss the mark The secret to magnetizing repeat customers  Real reasons people buy (and why to stop competing on price)  More strategies to stop scrolls and skyrocket sales! If you want to draw in dream customers who will buy from you again and again, join me as I dig into 3 reasons you might not be!  Join me on Thrive by Design for podcast episode 462! Here are the resources mentioned in the show:   Laying The Fou

  • Episode #461 The Power of In-Person Events for Small Business

    15/02/2024 Duración: 54min

    Today we’re talking about the power of live events and how impactful they are for growing your small business!  For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made!  That’s how some of my best connections and friendships were formed! I haven’t been so excited about a podcast interview in so long because these incredible ladies are going to dive into how powerful events are for your life and business. In the latest episode of the Thrive by Design Podcast, I chat with Allison and Cat - the founders of the Ultimate Product Party. They throw live events that are centered solely around supporting other women-owned, product-based business owners.  We talk about: Why this space is the first of its kind for product-based businesses.  Why you need to meet people in person (+ how to avoid getting left behind). Why getting out of your comfort zone is crucial for your biz’s growth. More gold on why in-person events are going to ch

  • Episode #460: Building a Community of Ethical Makers with Ethical Metalsmiths

    08/02/2024 Duración: 48min

    We’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing!   This is a hot topic that everyone wants to talk about and learn about, so we’re also going to explore the Ethical Metalsmiths Organization.    I’ve been on their advisory board for a couple of years, and I just love what they’re doing to mentor designers and create community in a very different way than we do over here at Flourish and Thrive Academy.    In the latest episode of the Thrive by Design Podcast, I chat with Jennifer Dawes and Jay Moncada about becoming an ethical metalsmith and what it looks like to build a sustainable jewelry brand!   We talk about: Consumer behavior and why responsibly sourcing is a must. How to gain resources, mentorship, vendors, and best practices. How to join the activism. More important info on creating a biz that loves the earth! If you don’t know about Ethical Metalsmiths, go look them up right now - I highly recommend that you become a me

  • Episode #459: Finding Her Creative Flow Later in Life with Estelle Vernon

    30/01/2024 Duración: 50min

    Are you thinking about starting a jewelry business in retirement or have been making jewelry but haven’t gotten serious about selling it to your dream customers? Then today is for you! If you’re interested in learning about how you can make traction in your sixties, seventies, and beyond, you’re going to love this episode. Prepare to meet total badass, Estelle Vernon - a long-time member of the Flourish and Thrive Academy community and breast cancer survivor who shares how she’s navigated her jewelry business for the long haul. We talk about: Being a jewelry fairy godmother. Providing exceptional service that brings dream clients back. Doubling her sales in one year. More tips on making fewer mistakes and charging your worth! In her seventies, she runs a wildly successful business that enables her to take a lot of time off while still fully expressing her creative flow. Learn tips on how Estelle absolutely crushes it with her jewelry business and how she built a business that’s aligned most with wha

  • Episode #458: Growing an Email List and Selling Out of Collections in a Day with Nicole Burch

    30/01/2024 Duración: 43min

    What if you could just drop a jewelry collection and make $10k in 2 days because you followed a step-by-step roadmap? If that’s a goal of yours, listen to this episode where I interview one of my students, Nicole Burch, who shares her strategy and how she started crafting $10k days for her jewelry business! The mother of a special needs son, a Reiki healer, and an energy worker, she built this jewelry business as a passion and is a graduate of our Laying The Foundation Program. We talk about: How she skyrocketed her social media following from 1,000 to nearly 30,000 in one year (without paid ads).  How she grew her sales by 5 times in a year.  The question you need to keep asking your audience. More tips on pushing past limits and allowing yourself to be seen! Once scared to be seen, she now runs an impressive, extremely successful biz and has retired her husband who now homeschools their special needs son. Don’t miss today’s episode to learn life-changing advice for achieving mindblowing sales and

  • Episode #457: From Hobbyist to Scaling Her Jewelry Brand The Right Way with Audrey Allman

    25/01/2024 Duración: 43min

    Want to know how to quickly scale your jewelry hobby into a wildly profitable business and take it to that next level (even if you want to work part-time)? If you’re ready to make a big impact this year while prioritizing what’s important in your life, then listen to this episode! I’m interviewing Audrey Allman, who started her jewelry business after her sister died because her sister loved jewelry and she wanted to carry on that legacy. We talk about: The easiest customers to sell to.  Her top strategy for an insane 49% customer return rate. The free, mindblowing tool she uses to magnetize clients to her website.  More tips on keeping clients around who love and adore you! Learn how she’s grown her business in leaps and bounds by pushing past her fears and investing in her growth…and how that’s enabled her to make her money back within 2 weeks after every class she’s signed up for!  Join me on Thrive by Design for podcast episode 457! Here are the resources mentioned in the show: Audrey’s Website A

  • EP456: How to Build a 5 to 6-Figure Side Hustle Jewelry Business with Coaches, Dawn and Chelsea

    23/01/2024 Duración: 01h01min

    Today’s episode is for all my jewelry makers out there who have zero interest in building a full-time jewelry business but who want a successful side hustle that generates full-time income! Don’t miss this invaluable chat about launching, growing, and scaling a successful jewelry business that’s aligned with your vision of success to 5, 6, 7 figures, and beyond (especially if you just want to work part-time)! If you’re someone who is thinking about starting a jewelry business, you want to develop a robust side hustle, or you’re ready to go big or go home (which, funny enough - you can do ALL this from home), then you are going to LOVE this episode! I’m interviewing two of my favorite people in the world who are also two of our killer coaches here at Flourish and Thrive, Dawn DiGesare and Chelsea Farmer! We talk about: 3 things key to the success of your side hustle. Why visual branding is crucial. How Chelsea has an epic 89.9% return customer rate. More amazingness that will boom your side hustle biz!

  • Episode #455: A Single Mom With a Cause Creates a Vision of Success Blythe MacDonald

    18/01/2024 Duración: 38min

    Do you want to know how a single mom built a jewelry business she’s proud of so that she never has to work for someone else again, just by dedicating herself to it part-time? If you’ve been feeling like you’re floating around in the jewelry universe and you’re not sure what you stand for or what you do, then you’re going to love this interview! In the latest episode of the Thrive by Design Podcast, I’m chatting with a very special guest, Blythe MacDonald, who walks you through how she’s more than doubled her sales in the last year while being a full-time stay-at-home single mom.  The founder of Monarch & Magpie, she creates cruelty-free upcycled jewelry for conscious consumers, and she’s able to donate 3% of her profits to a charity that’s nominated by her community of buyers and followers!  We talk about: The secret to scheduling it all in.  Top tips for massive transformation. Yoda-like advice for pushing past fear.  More golden nuggets on how to accomplish BIG things with limited time!   On t

  • Episode #454: How She Built A Successful Jewelry Business During "Naptime" with Paige Barbee

    16/01/2024 Duración: 38min

    Want to know how a new mom built a massively successful jewelry business during “nap time”? If you’re a new mom (or even just crunched on time), and you’re trying to build your jewelry business, you might think you don’t have enough time. I totally get that… But what if you could build your business during naptime…or in just an hour or two a day? That’s why I’m interviewing my special guest today, Paige Barbee, a busy mom with a retail store called Paige Barbee Jewelry in Nashville, Tennessee, who is making waves in the jewelry world.  We chat about how she: More than doubled her total sales last year while working less. Increased her online sales by more than 35%. Sends emails that work wonders to get people to buy from her.  Uses marketing strategies that have produced dynamite results! A graduate of our Laying The Foundation Program, Paige prides herself on designing jewelry that has meaning for the wearer and shares how she’s made an incredible impact and income while working less (and how you c

  • Episode 431: How a Free Bootcamp Transformed a TBI Survivor's Business with Danielle Burkett

    11/01/2024 Duración: 29min

    In the latest episode of the Thrive by Design Podcast, I chat with business owner Ellie about how she transformed her business from foundling to flourishing with our free bootcamps and courses! Despite a traumatic brain injury, she’s become a powerful force and catapulted her business into success. If you’ve ever wondered what concrete steps you should take to make your business flourish (without spending money), then stay tuned! We’ll chat about how she: Gained resources that worked when other options didn’t. Found guidance that spurred real results.  Why the Facebook group gave her a huge edge  More inspiration and tips to take your jewelry business to the next level! I’m so excited for you to meet someone who, despite so many obstacles, has persevered and made her dream business a reality. Tune in now to gather inspiration and wisdom!   Want the full scoop? Listen to Thrive by Design podcast episode 431 now! Here are the resources mentioned in the show: Follow Ellie on Instagram! Sonder Adornmen

  • Episode #453: 14 Key Milestones In Your Journey From ZERO to a 6-Figure Jewelry Brand

    10/01/2024 Duración: 22min

    Want to know the 14 key milestones you need to grow a successful, sustainable business past that 6-figure marker? The thing is, these milestones will help you uplevel your business and start the year off with a bang no matter what size your business or your goals are. Whether you want to have several 7-figure businesses, a 6-figure business, or make a couple of hundred or thousand dollars a month to help take your family on vacation or send your kids to school, I got you! I talk about: Tips to avoid getting audited by the IRS. How to make sales every single week. How to create a brand that magnetizes dream clients. And other milestones vital to being wildly successful.  This super short episode gives you a high-level picture of things you should be looking at as you’re scaling - so nothing slips through the cracks.  Join me and grab a notepad to write down these milestones that will make a world of difference in your business (I promise)!  Join me on Thrive by Design for podcast episode 453!   Here

  • Episode #452: 5 Ways to Overhaul Your Jewelry Brand in 2024

    02/01/2024 Duración: 34min

    Do you want 5 easy positioning strategies to attract people who love what you do, turn them into life-long fans, and get them to refer your products over and over again? The new year is just a great time to create a fresh start and uplevel everything in your business! In the latest episode of the Thrive by Design Podcast, I uncover how to overhaul your brand in a way that’s simple and exciting. I talk about: How to make your product pop (and why you might not be charging enough). How to revamp your messaging (and get some of my go-to tools for free). How to create a brand personality with pizzazz (and why faceless brands are dying). More ways to position yourself to stand out from other jewelry businesses!   I get that you might be time-strapped and don’t have a lot of time to work on this - so here are time-savvy ways to make your brand makeover for 2024 incredibly impactful! Join me as I dive into 5 fun ways to stand out in a saturated jewelry market and create a desired brand! Join me on Thrive b

  • Episode #451: Building Unbreakable Wealth With Mike Brown

    28/12/2023 Duración: 32min

    Is your relationship with money impacting your ability to create wealth and find enjoyment in the things that you’re doing to generate revenue? I love talking about things that are holding you back from becoming wildly successful!  In the latest episode of the Thrive by Design Podcast, I chat with Mike Brown - a serial entrepreneur, a former Navy pilot, and the founder of Unbreakable Wealth.  We talk about: The number one thing stopping you from taking your wealth to the next level.  The four magic numbers that will make or break your success.  How to heal your relationship with money and stop feeling so stressed all the time.  More tips on how to build unbreakable wealth! He tells you how to change the habits preventing you from creating wealth in your life and how to bridge the gap between wealth and freedom!  Join us to learn financial strategies to break free from your limitations and how to accelerate your wealth-building journey! Join me on Thrive by Design for podcast episode 451! Here are th

  • Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business

    21/12/2023 Duración: 31min

    Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business  Want my 5 steps to manifest your dream jewelry business and make it happen in 2024? In the latest episode of the Thrive by Design Podcast, this Christmas episode is a celebration for you! I make sure that you’re fully prepared and give you all the tools you need to make it your best year yet! I talk about: How to be confident you’re taking the right steps to get to your goals.  How to remove the things that are subconsciously keeping you from what you want. My envisioning process that’s been proven to work.   Everything you should do right now to reach your next level next year! No matter where you’re at, here’s how to create the business of your dreams in 2024. (Hint: It all starts with setting your intention and understanding where you want to go.) Join me on Thrive by Design for podcast episode 450 as I talk about the exact process that I used to manifest a million-dollar company and my relationship!    Here are the resources ment

  • Episode #449: Using Failure As Fuel For Growth with Brad Pedersen

    19/12/2023 Duración: 44min

    Let’s get real about something that a lot of people are afraid of - how to overcome hardship and challenges, especially bankruptcy.  What do you do when you have a business that might be in a bit of trouble and you love it and want it to work - but you’re unsure what to do next? In the latest episode of the Thrive by Design Podcast, my chat with Brad Pedersen will forever change your perspective, especially if you need hope and encouragement.  We talk about: How to become more powerful no matter what you’re facing. Why you need struggles (that’s right).  How to get your confidence back and move past shame.  More ways to turn your problems into success!  After walking through the fire and coming out even more successful on the other side, he talks about how he overcame going through bankruptcy and, more importantly, how he dealt with the emotions that come with it. The author of a book called Startup Santa, an award-winning entrepreneur, an angel investor, and an all-around badass, Brad uncovers how

  • Episode #448: How to Build More Confidence as an Artist with Miriam Schulman

    14/12/2023 Duración: 40min

    Ready to break away from self-sabotage and gain the confidence and clarity you need to create success and sustainability in your business? Whether you’re a creative, an artist, or a jewelry business owner, if you’re trying to make a living with your art and lack confidence, keep finding new things to learn, and are overwhelmed with putting yourself out there, you’re in luck! In the latest episode of the Thrive by Design Podcast, I chat with Miriam Schulman who is the brilliant author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity - and she tells you exactly what’s holding you back and how to change that today.  Her Passion to Profit Framework gives you the strategy to become wildly profitable in selling your offerings - without waiting any longer.  Miriam makes everything crystal clear so you stop procrastinating and start taking the steps to grow and uplevel your dream biz today.  Join us to learn the five elements that will make you amazingly successful as an artpr

  • Episode #447: From the Projects to QVC and Oprah’s Favorite Things: The Joy is in The Journey with Lia Valencia Key

    07/12/2023 Duración: 44min

    Did you know that if you believe it, you can achieve it? In the latest episode of the Thrive by Design Podcast, you’re going to freaking love my guest today,  Lia Valencia Key! She’s a bundle of joy and shares her story about reinvention and how she transformed her childhood of poverty and hardship into something positive and amazing.  Raised with very humble beginnings and in the most impoverished neighborhood in Philidelphia, she grew up in a homeless shelter with her mother and siblings. In those dark times, her mom told her, “Your predicament does not determine your destiny”.  Lia shows you how to always find the light within yourself and how all things are possible. She’s living proof of shattering glass ceilings as she built a wildly successful business that’s been featured on QVC, Oprah’s Favorite Things, and so many more places!  We talk about: The secrets of connecting to your customers and selling on a whole new level. How to overcome adversity and not let your circumstances determine your futur

  • Episode #446: Publicity and Your Jewelry Brand with Renee Warren

    30/11/2023 Duración: 53min

    Are you ready to think outside of the box and discover different ways to get in front of your target audience with public relations? I chat with my very special guest Renee Warren who talks about about publicity in your business and some alternative ways that you might not be thinking about to grow your business.  Here’s the thing - the way that we get exposure for our jewelry brands has changed and the old-school way of pitching print magazines is not really a thing anymore. PR these days is a lot more about your experiences and how you're getting in front of the right audience with the people that you’re either talking to or connecting with who are promoting your brand.  That’s why Renee dives into how you can do this and some of her favorite ways for jewelry business owners to get into the press! Renee is awesome not only because of her life-changing expertise but also because she is a busy mom who is doing a lot of things in the world and making an impact, so the wisdom she shares is incredibly impor

  • Episode #445: The Power of a Mastermind Group

    28/11/2023 Duración: 32min

    Did you know that masterminding will change your business and life forever? Joining and creating masterminds is one of my top priorities because when you invest in a mastermind, you invest in catapulting your business to the next level.  In the latest episode of the Thrive by Design Podcast, I share how every single mentorship I’ve been in has opened the door for me (and countless others I know and coached) to create more wealth, a more profitable business, and more freedom. We talk about: How I took one of my past businesses from $300k in revenue to a 7+ figure brand in 3 years. How mentorship helps you stay the course and make more money than ever before.  Why not investing in myself during my first business was a HUGE mistake.  More ways in which mentorships uplevel your life and business!  Fast forward to today, and I look at investment in mentorship as an investment in my future and business’s growth… Because my first mentorship turned out to be one of the best decisions of my life. It was a pr

  • Episode #444: Embracing Your Challenges With Gratitude as a Path to Growth

    21/11/2023 Duración: 32min

    Today is all about one of the core pillars of manifesting what you want in your life and business - being, acting, and emoting the energy and vibe of what you’re trying to attract.  Because honestly, manifestation and positivity aside, sometimes life just goes sideways and you get served (as Jason calls it) a c-r-a-p ball. Do you know what I’m talking about?  The thing is, we’re human, and sometimes bad things happen to good people who are doing everything right.  As a business owner, you’re going to face challenges every single week in your business, and there will be times when you come up with negative self-talk because of the hardships you’re facing (we all struggle with it). In the latest episode of the Thrive by Design Podcast, that’s exactly why I talk about how to put a spin on gratitude and be grateful for everything that’s happening to you - even when it’s not so fun at the time.  Because, even though it definitely doesn’t feel like it, your obstacles are taking you to the next level in your busines

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