Thrive By Design: Business, Marketing And Lifestyle Strategies For Your Jewelry Brand To Flourish And Thrive

"Tracy, I thought you were having an affair with someone else, but I realized you're having an affair on me with your business." Ouch! Those words from Jason hit me like a ton of bricks and almost ended our relationship. In this raw and personal episode, I'm getting super vulnerable about how ignoring my creative evolution led to burnout, depression, and nearly cost me the love I'd been waiting for my entire life. If you've ever felt that tug toward something bigger but stayed stuck because of fear, obligation, or comfort—this one's for you, friend. Consider this your permission slip to follow that creative calling before life forces you to change in ways you didn't choose.In this episode, you'll learn:[2:40] How my relationship with Jason almost ended because I was having "an affair with my business"[7:15] The exact moment I realized I was stuck in a trauma loop that led to burnout[10:32] Why Brené Brown says unexpressed creativity "metastasizes int

Feeling that creative itch for something new? For many jewelry designers and creative entrepreneurs, there comes a point when your business just doesn't excite you anymore.In this episode, I'm breaking down the 5 myths that keep us playing small instead of embracing our next evolution. Drawing from my experience reinventing my business five times, I'll share my proven framework for pivoting powerfully without sacrificing what you've built. If you're craving that creative spark again or sensing it's time for your next chapter, this conversation is exactly what you need right now.In this episode, you'll learn:[02:15] Myth #1: You should be happy with the business you've already created[07:30] Myth #2: You have to have it all figured out before getting started [13:40] Myth #3: Launching something new is too complicated[17:20] Myth #4: Sharing your knowledge will cost your competitive edge[21:05] Myth #5: You don't have the credibility to do what you desireHere are the

In this powerful episode, I'm opening up about a major shift happening at Flourish & Thrive Academy and why creative expansion and reinvention are crucial for your brand's evolution. Drawing from my own journey through five business reinventions, I share why ignoring your creative calling can hold you back from achieving your full potential. If you're feeling the pull toward something bigger but aren't sure how to move forward without burning everything down, this episode is your guide to embracing change with confidence.

Are you feeling stuck, burned out, or secretly dreaming of a business pivot but afraid to make the leap? As someone who's navigated five major business pivots over three decades, I'm sharing the real talk about when it's time to evolve your business and how to do it without burning everything down. Whether you're considering a slight pivot or a complete reinvention, I'll walk you through the signs it's time for change, how to overcome the most common fears holding you back, and practical strategies to make your transition with confidence.

Let's talk about everyone's favorite topic (just kidding!) - taxes! I've brought my friend and financial expert Amanda Handquist onto the show to break down six brilliant tax strategies that could save you serious money this year. Whether you're still trying to figure out if you should be an LLC or S-Corp, or wondering if you can really write off your home office (hint: yes!), we're diving into all the details you need to know. Plus, I'm getting real about my own IRS audit experiences and sharing what I learned the hard way so you don't have to!Here's what you'll learn in this value-packed episode: [2:45] The must-know tax write-offs you might be missing (and yes, they're totally legit!)[12:35] The real deal on when to level up from LLC to S-Corp (it's not as scary as you think)[18:20] How to use the Augusta Rule to your advantage (this one's a game-changer for home-based businesses)[22:15] Smart ways to get your family involved in your business (and

Are you ready to turn casual browsers into loyal, high-paying customers? In this episode, I sit down with copywriting expert Megan Kachigan to reveal how the right brand messaging can transform your jewelry business. We dive deep into why your website copy matters more than you think, how to tap into the emotional drivers that make people buy, and practical ways to make your brand voice stand out in a crowded market. Whether you're struggling with website conversions or just want to level up your brand messaging, this episode is packed with actionable strategies to help you connect with your dream clients.

If your jewelry sales aren't where you want them to be, you're probably thinking you need to work harder - but that's not the answer. In this episode, I share my proven 5-point audit system to help you identify what's holding your business back and create a strategic plan for growth.Whether you're stuck at a sales plateau, struggling with inconsistent revenue, or just ready to take your successful brand to the next level, I'll walk you through exactly how to assess your audience, messaging, marketing, pricing, and energy to unlock predictable sales growth.What You'll Learn:[1:49] Why working harder isn't the answer to growing your jewelry business[7:20] How to know if your brand needs a makeover (and what to do about it)[9:37] The key metrics that reveal if you're truly connecting with your ideal customers[15:56] Why many 6-figure jewelry brands still struggle to pay themselves[19:53] How to audit your brand's energy and align it with your 2025 goalsHere are t

2025 is calling, and it's time to leave outdated business practices behind! In this game-changing episode, I'm revealing the essential INs and OUTs for scaling your creative business this year. From authenticity-driven growth to strategic marketing moves, discover what's working now and what needs to go. Plus, learn why Pinterest traffic might be your secret weapon for organic growth in 2025.Key Moments:[05:30] The shift from faking it to authentic business growth - moving beyond the polished persona[12:45] Why investing in yourself isn't optional and betting on your growth[18:35] The rise of in-person masterminds and community building in 2025[21:15] Marketing evolution: Why story-driven carousels are replacing single product photos[27:40] The power of Pinterest for organic traffic growth and lead generationHere are the resources mentioned in the show:FREE MASTERCLASS: Transform your ideas into action - save your spot for "Your Best Year Yet"FEATURED PROGRAM: Get my complete blu

Ever feel stuck between million-dollar ideas and actual execution? In this powerful New Year episode, I'm sharing my personal journey through 2024's challenges and revealing how choosing "overflow" as my word for 2025 is shaping my vision for exponential growth. I dive deep into why creating a vibrant vision isn't just about business goals – it's about designing a life you love and letting your business support that dream. Whether you're ready for a complete reinvention or simply seeking clarity for the year ahead, this episode delivers actionable insights on turning your creative vision into reality.In this episode, you'll discover:[03:15] The unexpected truth about business transformation and why upgrades often feel painful before breakthrough[12:30] How to create a vision that actually supports your life (not just your business)[17:41] The crucial connection between emotional alignment and financial success[25:20] Why simplifying your business model leads to sustaina

In this transformative episode, I'm sharing my most powerful business and personal growth lessons from 2024 that are completely reshaping how I'm approaching success in 2025. From my journey of embracing "hummingbird moments" to creating "boring money" strategies, these intimate insights will help you align your creative business with your true calling while maximizing your growth potential. If you're feeling stuck in your current business model or ready for reinvention like I was, these lessons will help you create a more intentional and profitable creative business in the new year.

Ready to transform your scattered creative ideas into a strategic roadmap for 2025? In this powerful episode of Thrive by Design, I share 10 transformative questions from my Creative Vision Roadmap - Create Your 2025 Success Story - that will help you create an inspiring vision while avoiding burnout and overwhelm. Whether you're coming off a challenging 2024 or ready to level up your creative business, these thought-provoking prompts will help you align your business goals with your dream lifestyle.In this episode, you’ll learn: [2:45] Why 2024 was challenging for many small business owners and how to shift your mindset[7:20] The power of creating a clear vision before strategic planning[12:35] How letting go of what's not serving you creates space for growth[16:50] Practical steps to redesign your business around your ideal lifestyle[21:30] Creating a legacy through customer impact and business transformationHere are the resources mentioned in the show:Free Creative Vision Roadmap - Create Your 20

Are you the capable, high-achieving creative entrepreneur who's always solving everyone else's problems? Licensed psychotherapist Terri Cole reveals why this "high functioning codependency" might be creating an invisible ceiling in your business growth. Learn practical strategies for breaking free from over-functioning, setting healthy boundaries, and building a more sustainable creative business. Discover why being "great in a crisis" might actually be holding you back and how to transform your relationships without sacrificing your success.In this episode, you'll discover:[4:25] The surprising signs of high functioning codependency in creative entrepreneurs[8:15] Why being everyone's problem solver is damaging your business growth[12:30] How to break free from the auto-advice giving habit[15:45] The unexpected connection between hyper-independence and business limitations[21:10] Practical steps for setting boundaries without damaging relationshipsHere are the resource

How’s your energy, M’dear? More importantly, is your current energetic vibe aligned with the version of you that you want to bring into 2025? If not, it might be time for an energy evaluation. Your energy is the frequency that will attract or detract from the goals you’re calling for. In this powerful episode, I share how to identify energy drains, release what isn't serving you, and align your business with your highest vibration.

I heard something once: if you don’t even know how to receive a compliment, how do you expect to receive abundance or sales in your business? This blew my mind because so many people are blocking their ability to receive - even a compliment, no less great financial success in their business. Enter Cathy Heller, my brilliant friend who is an expert on receiving abundance by turning your frequency dial up to the frequency of whatever you desire. She just wrote a “future” bestseller called Abundant Ever After: Tools For Creating a Life of Prosperity and Ease. We had a fantastic conversation about how creative entrepreneurs can tap into their natural abundance and flow. Discover why manifestation isn't about attraction but receptivity, and learn practical techniques to unlock your creative potential while building a thriving business.Key moments from this episode:[1:48] How the law of receptivity differs from the law of attraction[6:01] Understanding flow state and how to access it naturally[17:41] Why emoti

What if creating your business plan for 2025 was actually fun and inspiring? Well, it can be!If you need help to turn your creative vision into a profitable business strategy with an executable business plan, you're not alone. When I started my business, I wrote a 35-page business plan that took months to complete. Guess what? I never looked at it again. Why? Because it was complicated and uninspiring! In today’s episode of Thrive by Design, I break down my step-by-step annual planning process into SIX actionable steps. 

Transform your entrepreneurial journey through the power of manifestation and identity shifts! Join me as I talk with serial entrepreneur Peter Kell, who turned 7 failed businesses into $110M+ in sales through a revolutionary approach to spiritual laws and success mindset. Discover how shifting from a "struggling entrepreneur" to embodying your successful future self can revolutionize your jewelry business. Peter shares his powerful journaling method, manifestation techniques, and a fresh interpretation of ancient wisdom that will change how you approach business growth.

Ready to transform your jewelry brand's Instagram presence? In this game-changing episode, Instagram growth expert Keisha Leilani reveals how she organically grew from 0 to 55,000 followers and shares the exact strategies working NOW on Instagram. Learn the three types of content every jewelry brand needs, discover Instagram's newest engagement-boosting features, and get actionable tips for turning followers into buyers - all without spending hours on the app.

Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage. In this episode, you'll learn: • [2:15] Why your Instagram following doesn't matter (and what editors really care about) • [5:30] The exact formula for writing pitches that get opened and read • [12:45] How to find editors' contact information for free • [18:20] The right way to follow up without being annoying • [25:40] Understanding affiliate links and modern PR opportunities   Resources Mentioned: • Google News Alerts - google.com/alerts • Help a Reporter Out (HARO) - helpareporter.com • Mail Track for Gmail - mailtrack.io • Follow #journorequest on X (Twitter

I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition.   (Haven’t read it yet? Buy it here) One common request I get is for a workbook that goes along with the book and makes it easier to implement all the life-changing advice. So today I’m happy to announce the Desired Sharing Proposition Brand Guidelines. Today’s podcast episode is all about what you need to know to create your Desired Brand Effect, fill out your Brand Guidelines, and start making those sales! In this episode, you’ll learn: [01:04] 3-Year Bestselling Book Anniversary + Desired Brand Effect Guide [03:00] Why I wrote the Desired Brand Effect [04:08] Stand out and create raving fans with your Desired Sharing Proposition - Your USP on

500 Episodes!  Wow - what a milestone! Whether you’ve been with me from the beginning or joined somewhere along the way - I want to thank you for joining me every week, putting in your earbuds, and going on this adventure together! To celebrate - this episode is all about reinventing ourselves. We all grow and go through changes in our lives - and often the most troubling times are the ones that push us through to the next level. This really hit home for me as I was listening to Amanda Francis, and she said a line I’ll never forget: “Your setback is your comeback.” In today’s episode - I’ll be exploring what that sentence means to me - and how you can use its wisdom to embrace the hard times in your life and become the person you are meant to be! Here’s what’s in this episode: [0:00] I’m giving you the same process that has helped me make millions [1:54] Your Setback is Your Comeback + 500 Episodes!! [3:36] The secret I’ve been hiding for 5 years [7:36] The future of Flourish & Thrive and what it