Mobile Presence On Webmasterradio.fm

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[Our hosts Peggy Anne Salz and Shahab Zargari discuss how marketers and publishers can bridge the gap between the printed page and the digital realms with the help of Quikkly, a company pioneering what it calls “real world buttons for instant digital actions.” Fergal Walker, co-founder and CEO of Quikkly, deep dives into his company’s innovation and improvement on the concept of the QR code, and how marketers can use it to deliver effective campaigns from printed material, thus triggering new levels of customer engagement such as driving people to download an app, ‘like’ a brand in Facebook or watch a video on their mobile device./>

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[Peggy and Shahab talk about the opportunity for beacon technology — particularly for retailers in indoor malls — with James Meckley, CMO of Mobiquity Networks, an ad technology company based in Garden City, Long Island. The company is currently deployed across 100 malls in the U.S. and will be expanding to over 240. The post iBeacons and Mobi-Beacons: Getting The Most Out Of The Retail Opportunity appeared first on Mobile Presence./>

[Our hosts Peggy Anne Salz and Shahab Zargari talk />

[Peggy and Shahab welcome Moshe Vaknin, founder and CEO of youAPPi, a company that increases user engagement and generates new revenue for publishers by automatically matching quality apps to content, based on users’ real-time behavior. How also tells how developers and publishers can get involved — and start reaping the benefits. The post YouAPPi: Recommending Apps Users Appreciate and Download appeared first on Mobile Presence./>

[Our hosts Peggy Anne Salz and Shahab Zargari talk about the strategies you can follow to create and automate data-driven, targeted and highly personalized marketing campaigns with Marissa Aydlett, VP Marketing at Appboy, a company pioneering a creation and delivery system that automates personalized, life cycle marketing catered to each individual customer’s journey and delivered […] The post Building Better Relationships Based On Data-Driven Decisions appeared first on Mobile Presence./>

[Our hosts Peggy Anne Salz and Shahab Zargari discuss how automation that delivers push to each individual at the right time and with the right content can be crucial for publishers and developers with Adam Marchick, CEO of Kahuna, a company that calls itself a ‘mobile engagement engine’ helping marketers test and automate their push notifications. The post How Combining Push Notifications With Automation Drives Engagement appeared first on Mobile Presence./>

[Our hosts Peggy Anne Salz and Shahab Zargari welcome back returning guest Loren Hillberg, President and GM of Thinknear, a location technology company offering a full-service mobile advertising platform, to discuss why using location as a proxy in order to identify and segment precise audience segments is a winning strategy for local businesses. The post Using Location To Identify And Segment Your Audience appeared first on Mobile Presence./>

[Our hosts Peggy Anne Salz and Shahab Zargari talk with Mark Brill, brand consultant and lecturer in Future Media, about the Internet of Things (IoT) and how brands can embrace the opportunities it offers to market and make what people really want and appreciate, as opposed to useless ‘stuff’. The post The Internet of Useless Things appeared first on Mobile Presence./>

[Our hosts Peggy Anne Salz and Shahab Zargari discuss why content marketing is a great way, and perhaps the only way, to engage your customers with Peter Luttrell, CEO of FieldTest and Mark Netter, Head of Business Development of FieldTest. Peter and Mark, who have teamed up to build a new technology that arms content marketing. The post FieldTest: How To Scale Your Content Marketing appeared first on Mobile Presence./>

[The connected state of consumers blends work and play, redefining our downtime and creating new opportunities for brands to engage with people during the small burst of leisure time throughout the day. Peggy Anne Salz and Shahab Zargari talk with David Berkowitz, chief marketing officer of MRY, who delves into the new reality of downtime. The post MRY Tells Why Consumer Downtime Is the Next Big Opportunity For Brands appeared first on Mobile Presence./>

[In such a busy mobile landscape it’s important for app developers and brands to select the right ad network partner to develop and scale their mobile campaigns. To get the inside track on the critical criteria you should consider Peggy Anne Salz and Shahab Zargari connect with our go-to expert on all things related to apps. The post App Advertising: Avoid Disaster By Asking The Right Questions appeared first on Mobile Presence./>

[Whether you harness text messaging to kick off a ‘conversation’ with consumers, or use it to engage with app users, messaging uniquely has the power to reach — and activate—people everywhere on the planet. Caroline Dreier, CMO of NimbusFive GmbH, a European company enabling global businesses and brands to securely send, receive and track globally. The post Why SMS Powers Amazing Engagement Marketing appeared first on Mobile Presence./>

[Was your ad really seen by a human? Clearly, marketers would benefit (and profit) from knowing their ads are really being seen by people, but, as Matthew Russo — Head of Marketing and Lead Educator at The Mobile Majority, a vertically-integrated mobile advertising platform — reveals, verifying viewability is potentially the biggest problem. The post How To Know If Your Mobile Ad Was Really Seen And What To Do If It Wasn’t appeared first on Mobile Presence./>

[The dangerous disconnect between the exciting and engaging content your customers genuinely want and the hard-sell content companies have traditionally been trained to deliver means many campaigns are dead in the water. How can you make sure your messaging to customers ends up top of mind — and not top of the heap? The post Engage Your Audience With Engaging (And Curated) Content appeared first on Mobile Presence./>

[Athletes deliver their personal best when they know and exceed and the benchmark, and, likewise, mobile marketers can achieve amazing results if they know more about high-performing campaigns that set the bar. For the answers and examples to guide you to goal our hosts Peggy Anne Salz and Shahab Zargari talk with Adam Lavine. The post How You Can Deliver Mobile Marketing Campaigns That Set The Bar appeared first on Mobile Presence./>

[Driven by major brands including Apple, Adidas, Nike, Samsung and Sony, wearables are poised to transform communications and potentially eclipse mobile as the most effective — and engaging — way to connect with people. Redg Snodgrass, CEO and founder of Wearable World, an organization “dedicated to creating the social fabric for business around Wearables. The post Redg Snodgrass: How Startups And Brands Can Ride The Wearables Wave appeared first on Mobile Presence./>

[Hosts Peggy Anne Salz and Shahab Zargari welcom/>

[Aziz Bawany, Zappos Social Media Lead, draws from his social media successes and failures to provide advice you can follow to create compelling stories with attitude and appeal. He also shares how his company, an online clothing and shoes retailer that Amazon snapped up for $1.2 billion dollar, embraces the opportunities on mainstream social media. The post Learning From Zappos To Craft Effective Brand Stories With Attitude appeared first on Mobile Presence./>