Mobile Presence On Webmasterradio.fm

[Steve P. Young — renowned app marketing Wizard, ASO expert and founder of Appmasters — tells us why a winning approach to App Store Optimization (ASO) requires developers and companies to optimize the entire app marketing funnel, not just keywords./>

[David Skerrett, Managing Partner at Nimbletank, a full-service, award-winning mobile marketing agency headquartered in the U.K., shares how his agency helped clients including Nike rethink mobile and wearables to deliver consumers amazing and immersive experiences, as well as effective marketing. Together with hosts Peggy Anne Salz and Shahab Zargari, David also recounts the new tech and surprises he experienced first-hand at Mobile World Congress, the mobile trade show in Barcelona that drew a record 96,000 attendees./>

[David Skerrett is Managing Partner at Nimbletank, a full-service, award-winning mobile marketing agency headquartered in the U.K. - and he also is perhaps best known for clients including Nike that are on the bleeding-edge when it comes to making mobile an amazing and immersive experience as well as effective marketing./>

[The more consumers can do with devices, the more they depend on their devices to do even more. A recent Deloitte survey on mobile consumer trends highlights just how “obsessed” people have become with their devices. In the U.S. alone a whopping 90% of respondents check their phone in the first hour of being awake. The post Jeff Hasen Founder of Gotta Mobilize appeared first on Mobile Presence./>

[The more consumers can do with devices, the more they depend on their devices to do even more. A recent Deloitte survey on mobile consumer trends highlights just how "obsessed" people have become with their devices. In the U.S. alone a whopping 90% of respondents check their phone in the first hour of being awake, and across the other 22 countries fielded in the survey the findings are similar. People, particularly Millennials get depressed or suffer extreme anxiety attacks if they are separated from the mobile devices for even just short periods of time…the average person looks at their mobile phone 150 times per day. All these numbers add up to tell us we have a close relationship with our mobile phones - for assistance, advice, entertainment, information everything which is why brand marketers are desperate to get in on the action. But will consumers let them in in? How can they connect with people on these fiercely personal devices and - more important - how can they add value? Jeff Hasen spent a year

[Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Beth Ziesenis from yournerdybestfriend.com. Yournerdybestfriend.com is a must-read website and blog where Beth educates us all about the best apps, widgets and gadgets out there. Beth speaks to 60-plus groups a year all over the US about the best free and bargain apps and online resources that will help you Release YOUR Inner Nerd to become more organized, efficient and awesome at work and home. Her books, including Release Your Inner Nerd, the latest title, are available on Amazon.com./>

[Our hosts Peggy Anne Salz and Shahab Zargari discuss why App Store Optimization (ASO) — which used to be about the steps you needed to take to make sure people discovered your app through app store — is sure to be this year's hot topic. They are joined by guests Dave Bell and Ahn Nguyen, founders of Gummicube, a leading company providing Big Data Analytics and ASO, who talk about why keywords for your app must be relevant and real, and share how you can turn ASO into a powerful sales tool./>

[Peggy Anne Salz and Shahab Zargari kick off 2016 with a CES 2016 review of the hottest trends and topics from the Consumer Electronics Show in Las Vegas, with Michael Becker and Paul Berney from mCordis, a leading mobile education and advisory firm. We cut through the hype to discuss how marketers can and must start thinking about connected devices and connected experiences in order to connect with their customers in ways that are both emotive and effective./>

[Peggy Anne Salz and Shahab Zargari kick off 2016 with a CES 2016 review of the hottest trends and topics from the Consumer Electronics Show in Las Vegas, with Michael Becker and Paul Berney from mCordis, a leading mobile education and advisory firm. We cut through the hype to discuss how marketers can and must start thinking about connected devices and connected experiences in order to connect with their customers in ways that are both emotive and effective./>

[Use Your Mobile App Soft Launch To Succeed Without Burning Cash. Peggy Anne Salz and Shahab Zargari walk through what app developers and companies need to do — and achieve — in the soft launch stage of their app with Oliver Kern, Chief Mobilizer at mobilize, a marketing agency for mobile games. Oliver Kern, a noted growth-hacker who has helped app companies ranging from indies to market giants like Rovio and Wargaming to launch and scale their mobile businesses, explains why the soft launch is critical and how smart app companies use this phase to determine if their app has hit potential. Oliver also reveals the details of a new Sample Size Calculator app developers can use to determine how many users they *really* have to acquire to prove or disprove what they want to know or test about their app./>

[Use Your Mobile App Soft Launch To Succeed Without Burning Cash. Peggy Anne Salz and Shahab Zargari walk through what app developers and companies need to do — and achieve — in the soft launch stage of their app with Oliver Kern, Chief Mobilizer at mobilize, a marketing agency for mobile games. Oliver Kern, a noted growth-hacker who has helped app companies ranging from indies to market giants like Rovio and Wargaming to launch and scale their mobile businesses, explains why the soft launch is critical and how smart app companies use this phase to determine if their app has hit potential. Oliver also reveals the details of a new Sample Size Calculator app developers can use to determine how many users they *really* have to acquire to prove or disprove what they want to know or test about their app./>

[Learn how to Make 2016 The Year You Release an App With Impact. Oliver Kern, chief mobilizer at mobilize, a marketing agency for mobile games, speaks with Peggy Anne Salz and Shahab Zargari about making important decisions around the features and improvements you need to make in order to ensure your mobile app can take on the competition./>

[It’s an educational and entertaining view into the top trends sure to rock the mobile marketing space in 2016 as our hosts Peggy Anne Salz and Shahab Zargari welcome Paul Berney and Michael Becker —the founder of mCordis, a leading mobile education and advisory firm advising brand marketers. Drawing from their vast industry knowledge and experience working with clients across a wide range of industries, Paul and Michael discuss hot topics and why ad blocking, a ” symptom of consumer fatigue” with irrelevant advertising, will turn up the pressure on marketers to be more relevant in 2016. We also explore why content marketing, video and finding new ways to bridge paid media activities with owned company communications will top the brand agenda in the coming year./>

[Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Paul Berney and Michael Becker - the founders of mCordis. If you haven’t heard of mCordis, then you should make it your New Year’s resolution to get to know the company much better. mCordis, is a leading mobile education and advisory firm founded just 2 years ago to advise brand marketers how to embrace mobile./>

[Our hosts Peggy Anne Salz and Shahab Zargari are joined by Charlyn Keating, indie app developer and author of the Appreneur playbook. Charlyn is an independent mobile developer, host of The Appreneur Summit, an online conference seen in 78 countries and featuring interviews with 30+ of the world’s leading app marketing experts, and author of The Appreneur Playbook, a book available on Amazon.com that consolidated all of the wisdom from the summit into one handbook./>

[Peggy Anne Salz and Shahab Zargari are joined b/>

[Our hosts Peggy Anne Salz and Shahab Zargari explore best practices with Leon Wilde, CEO of TextSafe, and the company’s head of marketing Greg Ekborg — the brains and marketing prowess behind their DriveSafe Mode mobile app. The company was named the winner at Get Started Las Vegas. The post Text Safe Teens Cracks The Code To Make An Amazing, Useful App appeared first on Mobile Presence./>

[Our hosts Peggy Anne Salz and Shahab Zargari ca/>

[Our hosts Peggy Anne Salz and Shahab Zargari welcome Norman Wiese, Co-Founder & CEO at Tapglue, a Berlin-based startup that has developed an easy way for developers and companies to drive retention and boost loyalty by making their mobile apps more social and sticky. The post How App Companies Can Create ‘Stickiness’ By Becoming A Social Network appeared first on Mobile Presence./>

[Our hosts Peggy Anne Salz and Shahab Zargari welcome Chris Rauschnot — celebrated social media celebrity and renowned Technology, Travel, Food, Automotive and Events blogger— for a crash course covering what marketers can and should do in the next 24 hours in order to increase their Twitter followers and engage more effectively with consumers. The post Social Media Crash Course To Grow Your Followers And Raise Your Profile appeared first on Mobile Presence./>