Mobile Presence On Webmasterradio.fm

[Emojis -- the fun pictographs and smileys that are now the "norm" for social media and email communications -- are also part of a new, visual language brands are using to drive impressive results. Our hosts, Peggy Anne Salz and Shahab Zargari, catch up with Marissa Aydlett -- VP at Appboy, a company making its mark with an intelligent customer relationship suite for mobile-first marketers -- to discuss the company's new research and insights around the emoji phenomenon. In addition to quantifying the use and response to emojis in marketing messages, Marissa shares best practices and the results of a consumer survey that details people's perception of emojis in personal communications./>

[The Weather Company has just wrapped up its best quarter ever with 1.1 billion video views across all platforms. To learn more about the massive trend to mobile video and the content that really resonates with mobile-first viewers our hosts -- Peggy Anne Salz and Shahab Zargari -- welcome Greg Gilderman, Senior Executive Producer at The Weather Company. Greg offers valuable insights around audience preferences, the role of social in mobile and approaches companies can follow to produce killer video content to engage their audiences and build their brand./>

[Halli Bjornsson, CEO and founder of Lockwood Publishing reveals how Avakin Life, Lockwood's 3-D virtual world app allowing users to mingle and meet new people, was able to chalk up 17 million installs and build a robust and loyal community of app advocates without spending a penny on advertising. Halli also zeroes in on the exciting opportunities for indie app developers in AR/VR, and shares details around his "epic bonus scheme" to attract and reward talent. In practice Lockwood shares a full 50% of its quarterly increase in profits with the team. This, and a talent for identifying lucrative app niches and audiences has allowed Lockwood to carve out a spot in the top 300 grossing apps in the U.S. app store./>

[App download numbers continue to impress, but consumer surveys tell a different story, revealing that most consumers really only use a handful of apps on a regular basis. So what’s the opportunity and value for brands in having an app? Ray Pun, head of product marketing for mobile across the Adobe Marketing Cloud, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to discuss ways marketers can cure app fatigue by offering consumers more convenience and paying more attention to mobile analytics. Web or mobile apps? Ray tells us it's a choice that depends on your industry vertical and goals, and backs it up with some hard data from Adobe's recent Mobile Consumer Report. Finally, Ray offers valuable tips for brands creating new mobile experiences or looking to revamp existing ones./>

[​Our hosts -- Peggy Anne Salz and Shahab Zargari -- catch up with Theresa Cramer, author of Inside Content Marketing, a must-read book packed with tips and advice around marketers can tap journalists and writers to build successful content marketing teams. Theresa, who is also the editor of EContent magazine, shares her experience based on over a decade of working in the publishing industry. She also walks us through examples of how brands are leveraging content to connect with customers, and shares an essential checklist you can follow when you search for talent to support your campaigns.​/>

[Mobile game maker Amir Rajan speaks with our hosts — Peggy Anne Salz and Shahab Zargari — about his new ebook, Surviving the App Store: How to make it as an indie game developer, and shares how he made a success app and a successful business. Amir is the creator of A Dark Room, a game that came out of nowhere to conquer the world, taking the #1 spot in the App Store and placing in the top #10 paid apps across 70 countries. It has been downloaded over 2.5 millions times and has over 25,000 five star reviews./>

[The show zeroes in on the value and benefits of A/B testing, as our hosts -- Peggy Anne Salz and Shahab Zargari -- get a crash course from Sarah Woodward, Director of Business Development, and Jeremy Tregunna, senior iOS developer, at stable/kernel, an Atlanta-based company specialized in end-to-end development services to craft and design apps and software that brands and marketers can use to connect directly to their users – across tablets, smartphones, desktops, wearables and the Internet of Things. Find out if your app can pass the "toothbrush test". Ask yourself: Will consumers use it at least twice daily? Sarah and Jeremy remind us that users are savvy -- and they won’t give up precious home screen real estate if you aren’t giving them a compelling reason./>

[Our hosts Peggy Anne Salz and Shahab Zargari welcome back Paul Berney -- one of our show's most popular guests and Co-Founder of mCordis, a company educating and advising brands and marketers about the how and why of putting mobile at the heart of marketing. Paul talks about the concept of the Connected Marketer, and why the reality that each individual is connected turns up the pressure on brands and marketers to "create connected brands or super-connected brands." As Paul puts it: It's all about using tools, technologies and human instincts to understand and meet the needs and expectations of connected individuals -- and then strive to establish and maintain a one-to-one connection with those individuals./>

[Our hosts, Peggy Anne Salz and Shahab Zargari, catch up with Bruce Jackson -- the Chief Technology Officer of Myriad Group and the brains behind Versy, a new kind of interest-based social networking platform. We discuss where and how can marketers and events organizers get involved, and use the platform to address their audience in an environment where they can contribute to the natural flow of "conversation," not crash the party. We also explore Versy's key learnings and observations about Millennials, and learn Bruce's top tips for engaging with "Tribes" in a meaningful way. />

[On the heels of her latest contribution to Forbes, where she writes about mobile and apps, our host Peggy Anne Salz welcomes Philipp Gladkov -- the 30-year old CEO of Pixonic, a Moscow-based studio best known for the massively popular multiplayer mobile game app Walking War Robots. Phil discusses the motivation to develop the game and the strategy he followed to reach a string of significant milestones. In April 2016, the app broke into the U.S. Top 200 grossing charts. Two weeks later, it climbed to 102 in the charts. We also discuss how has tapping into a new on-demand funding model from Pollen VC has allowed the company rapid access to earned revenues, paving the way for Pixonic to continually reinvest revenues into user acquisition and re-engagement to consistently improve its growth trajectory. />

[Josh Todd, CMO of Localytics, draws from case studies and hard data to show marketers how they can harness personalization and optimization to solve the impending "Engament Crisis" and win back consumer interest and trust. Josh tells our hosts -- Peggy Anne Salz and Shahab Zargari -- why (and how) push notifications -- which have been shown to increase app engagement by 88% -- should be top of mind with marketers and brands./>

[Our hosts -- Peggy Anne Salz and Shahab Zargari -- welcome Bridget Roman, senior marketing manager at Adobe, to discuss Adobe Experience Manager, the challenges of mobile and ways marketers can improve the customer experience. Bridget also shares her top tips and actionable advice for brands gearing up to design a new app. Omni-channel, multi-channel, wearables. Finally, we explore how these hot trends will impact how brands and businesses need to develop and deliver apps in the future. />

[The boundaries between marketing and story-telling are blurring, and Adam Lavine, CEO of FunMobility, tells our hosts -- Peggy Anne Salz and Shahab Zargari -- what you can do to kick off (and keep up) a compelling conversation with your audience. It this is no trivial matter if we consider that 90 out of the top 100 brands lost market share last year. You can chalk some of this up to competition -- but you can also pin some of the blame on the inability of marketers to create a content-driven conversation./>

[Aron Ezra, Chief Executive Officer of OfferCraft, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to discuss how brands and marketers can influence and incentivize their customers to like and use offers more. Most incentives fail, which is why OfferCraft has developed an extraordinary new incentive platform that creates more business and higher customer satisfaction. At a higher level, OfferCraft can generate repeat visits, prompt additional spending and unlock key insights through customer analytics./>

[Peggy Anne Salz and Shahab Zagari welcome Rachel Presser owner of Sonic Toad Consulting and Media, who is here today to discuss App Marketing and Business Development. Read her latest ebook, The Definitive Guide to Taxes for Indie Game Developers, to learn more on how app developers could be misundertsanding the credits and benefits they are entitled to./>

[Our hosts -- Peggy Anne Salz and Shahab Zargari -- talk about the business value of SEO, mobile, app and web marketing with Geoffrey Radcliffe. Digital marketing expert and Social Media Manager for ‎Post Launch, Geoffrey has more than 20 years experience in online marketing, web branding, SEO, SEM and software development experience. He has worked with hundreds of companies to expand their presence from concept to exit (and everywhere in between), and shares his top tips around the "red flags" that should alert startups, businesses and indie developers to the precise moment they should pull the plug on their app venture -- and just cut and run. />

[Today on Mobile Presence Shahab Zargari andPegg/>

[Pressure is building on brands and businesses to deliver the same level of customer service in-app as consumers have come to expect on the premises of a store or business./>

[Mobile Marketing: From Wearables to QR Codes as/>

[Today on Mobile Presense Peggy Anne Salz and Shahab Zargari are joined by Steve P. Young is an app marketing wizard, ASO expert and founder of appmasters. Peggy and Shahab are covering the basics of ASO and look forward to sharing some tricks. ASO isn’t just about picking kick-ass keywords to get your app discovered – […]/>