Mobile Presence On Webmasterradio.fm

[David Yi, a UA expert who has managed mobile ad campaigns for top name games companies including Storm8, concludes our series focusing on app marketing experts and Mobile Heroes. David talks with our host Peggy Anne Salz about the pivotal role of data in performance and shares how an organized approach to tracking and testing can deliver a whopping 300x increase in performance. Award-winning filmmaker Shahab Zargari explains what influencer marketing is and how you can get started. />

[Our Mobile Heroes series showcasing app marketing experts goes global with Tal Turpaz, who heads up UA and app advertising at InfiApps in Israel. Tal talks with our host Peggy Anne Salz about the smart ways app developers and brands can get more value (not just money) out of the vast majority of users that don’t spend mobile apps. From the proper approach to rewarding users for viewing videos to the mobile ad formats that truly deliver results, Tal shares his top tips and expert advice./>

[Peggy Anne Salz continues the Mobile Heroes series showcasing user acquisition experts with Matt Widdoes, who talks about his transition from professional poker to app marketing. Drawing from his experience at brands including Red Bull and his current responsibilities at mobile games giant King, Matt gives his pick of tops tips and valuable advice to help us understand the tools, networks and approaches to A/B testing that will deliver positive campaign results. Why did Liftoff - a full-service mobile app marketing and retargeting platform - choose Matt to join the ranks of Mobile Heroes and UA Ninjas? Listen in and find out./>

[Peggy Anne Salz kicks off the Mobile Heroes series showcasing user acquisition experts and app marketers starting with Haydon Young, who made the career move from real estate to mobile and social gaming apps. Most recently in charge of multi-million dollar mobile app advertising budgets for Crowdstar, Haydon tells us why it pays to understand your audience and the context in which your ad is appearing. He also shares his pick of user acquisition top tips and tells us what it’s like to be recognized by Liftoff - a full-service mobile app marketing and retargeting platform - for his app marketing super powers. Plus, Shahab Zargari shares his expert advice on mobile video marketing in his regular “HotSpot” slot./>

[How organizations are using mobile to motivate us all to do good as Peggy Anne Salz welcomes Ashley Fawcett, Marketing Coordinator at Ronald McDonald House Charities. Ashley shows us how you can keep people engaged with your business/charity after an event./>

[Peggy and Shahab discuss Virtual Reality in mobile games and the future of the VR industry with Halli Bjornsson, CEO and co-founder of Lockwood, a specialist in Social Mobile Games and cross-platform development for entertainment software for the mobile and tablet market. Following the success of 20 million downloads with no marketing or PR, Avakin is the biggest virtual world on mobile. Tune in to learn how to blend user interaction between apps, brands, and commerce by borrowing pages from the strategy book the Gaming App industry uses and acquire users on a shoe string budget by not thinking about a budget but instead, how to creatively tell a story!​/>

[‎Peggy Anne Salz speaks with the Executive Director/CEO, Mobile Technology Assn of Michigan; Co-founder, Mobile Monday Michigan and the ‎Mobile Technology Association of Michigan. Plus, Shahab shares with his new role on the show with a new recurring segment called Hot Spot. />

[Customer Retention and What Ads Alienate Customers The Most as Peggy Anne Salz and Shahab Zargari welcome Richard Kosinski, the President & Global CRO at MediaBrix. He tells us about how they commissioned a must-read report about in-app mobile video advertising and you found that people are pretty negative about some ads - and actually positive about others./>

[Peggy and Shahab talk the business of apps with Halli Bjornsson CEO and founder of Lockwood Publishing, makers of Avakin Life. We learn how the company is really on mark with their user acquisition and promotion strategy. Plus, User Acquisition Tips and Advice for App Developers with Saikala Sultanova./>

[Peggy Anne Salz welcomes back one of the leading strategists, evangelists and voices in mobile. The founder of mobile consultancy Gotta Mobilize, and the author of 2 books about mobile marketing, Jeff Hasen. Jeff discusses how mobile marketers are doing this holiday season, the current state of mobile marketing and the important advancements that we've seen in 2016?/>

[Micro-influencer marketing, and how can you make sure your brand and/or gets it right as Peggy Anne Salz speak with Pascal Clarysse of Scaleup Consulting. They discuss how brands are falling short and greatly missing the mark. />

[Watching Data and Trends for Mobile App Optimization as Peggy Anne Salz speaks with Yaniv Nizan, CEO of SOOMLA, a market leading SDK powering over 4,000 live games reaching 400 million devices. The company’s data platform employs machine learning models capable of analyzing granular user behavior across games. Prior to SOOMLA, Yaniv was a co-founder of EyeView, a pioneer in the online video advertising space. />

[Game App Design and Development discussed as Peggy Anne Salz and Shahab Zargari speak with Markus Råmark, CEO of GameRefinery, a leading provider of feature level analytics, market insights and benchmarks for the global mobile games industry. Markus also penned the book The Formula For Blockbuster Games Apps -- And Why We Are Addicted./>

[Learning Startup Patterns and Startup Lessons for busy founders as Peggy Anne Salz and Shahab Zargari speak with Hicham Amine, the product and growth lead at Hidden Founders and one of the makers of Startup Patterns. We learn about a new app called Hidden Founders which offers bite-sized startup lessons for busy founders. In other words, it’s a collection of curated and practical lessons from the best books, blogs and talks./>

[Learn how you can get smarter about your marketing with smart notifications is Grant Nishita, business develop lead at OpenBack. Grant also offers tips on retention strategy how to get the best results/>

[Mobile Growth Intelligence as Peggy and Shahab welcome Prabhjot Singh, a serial entrepreneur with over 15 years of experience in executive management, marketing, sales, and operations. Prabhjot co-founded Pyze, a mobile business intelligence platform that aims to help all app publishers become successful in developing healthy app businesses. />

[Peggy and Shahab discuss frequent usage and engagement whereby app companies are trying new ways to increase stickiness and that’s where more customization and constant connectivity comes in -- and why we’re looking at new approaches to this. So on the heels of a new approach called CURRENTS - which is a kind of in-app social news service -- they catch up with Josh Hartwell, the CEO and co-founder of Mobile Deluxe, the company behind a lot of cool innovation including CURRENTS. />

[Saikala Sultanova, the ‎Lead User Acquisition Expert at Space Ape Games - ‎Crackerjack Games discusses user acquisition tips and advice for app developers and companies -- a hot topic indeed! She is a recognized expert in User Acquisition and she will also share some "new news" about the UA Society she is spearheading to help in the sharing of knowledge around User Acquisition. />

[Learn how TrendPie and how their Influencer Marketing firms helps to Grow Mobile Apps as Peggy Anne Salz and Shahab Zargari speak with the Founder of TrendPie, Victor Ricci. Good ideas, good connections, loads of video experience? Find out what it take to make a great influencer marketing firm. />

[Phil Barrett, Senior VP and GM at Purch, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to discuss how mobile publishers can make buying decisions easy and actionable for 'mobile-first' consumers. From the importance of visitor stitching across platforms and devices, to the critical need for metrics that focus on lifetime value over page views, Phil shares best practices and reveals what Purch -- a digital content and services company specialized in helping millions of people make smarter purchases -- is planning next./>