Mobile Presence On Webmasterradio.fm

[Nick Hatter tells us about his startup Giftgaming and explains why his platform — which empowers brands and publishers to surprise users with perks (such as coupons or power-ups) — can boost engagement, spending and ‘brand love’. Giftgaming, which is gaining serious traction among marketers and app makers alike, automates spontaneous gifting throughout the game. The post Giftgaming: Helping Brands Surprise Their Customers And Boost Loyalty appeared first on Mobile Presence./>

[Ever wonder why your company news fails to generate buzz? Martin Waxman, social media, content marketing and communications strategist at Martin Waxman Communications, points out you can achieve more if you adopt the model of a ‘newsroom’ to publish, produce and share dazzling brand stories. The post Why Marketers Need To Think More Like Newsrooms appeared first on Mobile Presence/>

[Success with apps means being smart about your users, knowing who your top competitors are in your app category and being able to identify the new channels, regions and opportunities that will elevate your app business to the next level. You can’t afford to drive your business blind, which is why we welcome Patrick Kane. The post Priori Data: Turning App Data Into Powerful Business Intel appeared first on Mobile Presence./>

[Today we celebrate 150 episodes of Mobile Presence and recount the mobile mega-trends that have rocked the industry since the show made its debut in 2009. Top of the list is programmatic advertising, which is why we ask Tom Laband — CEO of adsquare, Europe’s leading provider for mobile audience data — for his advice. The post adsquare: Why Location Context Powers Better Programmatic Advertising appeared first on Mobile Presence./>

[Busy marketers and managers are badly in need of tools that will allow them to share their thinking on hot topics via blogs and posts, content that will allow them (and their companies) to generate leads and build reputation. The bottleneck is clearly time, not interest. We catch up with Tom Elgar, Co-founder of Passle. The post Cool New Tools To Turn Busy Marketers Into Thought Leaders appeared first on Mobile Presence./>

[Michael Aburas, Senior Internet Marketing Manager with MGM Resorts International, shares his key learnings around mobile engagement and discusses its new and expanded role in efforts to make customers aware of local attractions in Las Vegas and enable more connected experiences. He counts down to his Top 3 digital marketing 'don'ts' and emphasizes how (and why) email is still a big part of effective customer communications./>

[Its once againour monthly show all around mobile a/>

[Opening up APIs can unleash a torrent of business innovation, but only if your company has a plan that properly segments the developer community, channels their efforts and measures the effectiveness of activities along the way. Caroline Lewko — ‘connector’, coder, funder, community builder and founder of WIP Factory — joins Peggy Anne Salz and Shahab Zagari. The post Caroline Lewko: Engaging With Developers To Drive Real Results For Your Brand appeared first on Mobile Presence./>

[Heather Wilde’s life journey, which has allowed her to shape Evernote and mentor amazing tech and mobile startups, has allowed her to develop a rare array of organizational and strategic skills and inspired her to make the move from Silicon Valley to Las Vegas. Heather joins our host Shahab Zargari. The post ROCeteer Heather Wilde: Straight Talk About Mobile Apps And Opportunities appeared first on Mobile Presence./>

[It may be premature to call the banner dead, but it is time to re-imagine the online and mobile advertising experience by making HTML5 display ads smart and relevant enough to be worth seeing. We reconnect with Matthew Snyder — a top 10 popular guest of all time! The post ResponsiveAds: ‘Stretch’ Your HTML5 Ad Creative to Enhance The Customer Experience appeared first on Mobile Presence./>

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[App Store Optimization (ASO), which builds on the foundations of search engine optimization, is considered THE best way to ensure relevant keywords and content related to your app will be picked up by app store search algorithms or hand-picked by app store editorial staff. It can be a huge (an ongoing task), but you don’t necessarily need a big budget. Our hosts welcome Laurie Galazzo, Content Strategist at AppTweak, a company headquartered in Belgium that offers affordable ASO tools and advice to help small and indie developers. Laurie tells us about her company and provides practical advice you can follow to boost visibility of your app in the app stores. A special highlight: we discuss the ASO tool at the AppTweak website that allows app owners to create a AppTweak App Marketing Report./>

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[Our hosts welcome Jake Ward, Executive Director/>

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[If you wait until launch to market your mobile app, you’re making a huge and costly mistake. We welcome Aaron Watkins, President of app marketing agency Appency, who shares the tips and tricks that can help app developers, even those on a tight budget, achieve results. Appency, which was established in 2009. The post Tips and Tricks to Optimize and Monetize Mobile Apps appeared first on Mobile Presence./>