Massage Business Blueprint

In a practice with multiple therapists, how do we coordinate social media communication among all the team members? We'll build on our last episode and discuss some ways to make it all work.

Some massage therapists have team members working for them, whether it be employees or independent contractors. So how do we help them market themselves?

Having an emergency fund in your massage practice can seriously lower your stress level and help smooth over those "eek!" moments when unexpected expenses pop up. However, it can sometimes be difficult to get your emergency account funded. We'll cover some creative ways to get there. Resources We Mentioned Budget Tips for Massage Therapists How [...]

Twitter has some unique applications for massage therapists to connect with their local communities. Can it be used effectively as a marketing tool? Turns out, the answer is YES. Also known as: "The one in which Allissa publicly disagrees with a guy who suggested that massage therapists use Twitter in a questionable way for massage [...]

As massage therapists, we are often tempted to create discounts for certain groups of people, such as runners or pregnant women. These discounts can sometimes feel discriminatory and can even be emotionally charged at times. It's difficult to know where the line is and how to do it.

Every year, Allissa and I choose our "three words" for the upcoming year. We'll share our words and what they mean along with instructions for you to do the exercise, too. Read more about Michael's 2017 words here, and Allissa'a 2017 words here. And catch our mid-year check-in here.

The one in which we talk about the similarities between raising a toddler and raising a massage business.

Life insurance is one of those things we often don't think about as massage therapists. But how important is it? Resources referenced: This Is What Happens to Your Debts After You Die

As massage therapists, we often deal with clients who are late all the time. How do we handle this?

Thinking of partnering up with someone in your massage business? There are pros and cons as well as as best practices.

Finding the right people to work with is super important as a massage therapist. So how do you interview to make sure you are on the right track?

Are you adding a new massage therapist to your practice? How do you get the word out?

Do you use LinkedIn as a massage therapist? Many do not but there is an opportunity to stand out as a massage therapist by tuning your LinkedIn profile to get more clients. We'll discuss a way to focus your profile that you may not have considered before.

And what does "RTFM" mean?

Chances are there are other massage therapists in your area. How do you view them? As competition or colleagues?

Massage liability insurance is often misunderstood. We get questions about it all the time. So we sat down with Les Sweeney from ABMP to talk it over.

We've talked about email marketing in some previous webcasts (available in the content library). There's a lot you can do with email to market and grow your massage practice. If you're ready to take it to the next level, you may be ready to try A/B testing and/or segmenting your emails.

Are you finding it exhausting to keep up with social media as massage therapist? Let's talk about one simple trick that can help you maintain a business presence on social media without breaking a sweat. Page A Day Calendars Desk Calendars Amazon

Remember all that stuff you were taught in massage school about keeping client contact at all times and doing all those things to maintain an atmosphere of zen and consistency? Yeah, about that… Episode 4 reference: How to Ask About Pressure in the Middle of a Massage

We see all types of massage clients with different views, opinions and values. Sometimes they may say something that we don't agree with and don't think is right (like a racist remark). How do you deal with this? NPR just published a great piece about this topic:Hear Something, Say Something: Navigating The World Of Racial [...]