Massage Business Blueprint

We do a mid-year check-in to see how well (or not) we are doing at following our three words for 2017. How are you doing?

Are you undervaluing yourself when you do off-site massage gigs?

It's not too often that most of us find ourselves with extra money just laying around but in event that you overestimated your taxes or receive some unexpected revenue, what should you do with it?

We've hit 100 episodes! We are celebrating by bringing a couple of our listeners on the air to pick our brains about challenges in their massage practices. Free form, casual and insightful. Don't miss this one.

Little details matter. We'll discuss some of the little (but important) ways you can make yourself easy to work with as a massage therapist.

Too much noise can ruin a massage. Here's how to minimize it in your massage office. Resources: http://www.greengluecompany.com/ http://www.soundproofingcompany.com/soundproofing101/

Sometimes change can be good. But it can be terrifying. What happens when you know you need to restructure your massage business but you're scared to do it?

Sure, we provide a lot of hands-on benefits but what are some of the other customer-service oriented things that increase our value to clients?

Inertia sometimes keeps us locked into working with service providers who are not exactly providing great service for our massage practices. Allissa shares an experience that helped her make the move away from her accountant and what you may want to look for, as well.

Allissa shares her insights and experiences from working with massage clients on the spectrum. Resources Please note, I choose to say Autistic people over people with autism because in my experience and reading, that is the term Autistics prefer. See here and here. Tina Allen, Touch Therapy for Liddle Kidz with Autism NeuroTribes, Steve Silberman [...]

In this episode, we unpack some actionable changes you can focus on to improve your rankings in Google and get your massage business more visible on the web.

As massage therapists, we're often asked to donate time or gift certificates to fundraising event. How do we decide what's in alignment with our values and how do we handle the business relationship gracefully?

This is an amazing episode in which we discuss video marketing for massage practice with our resident video expert, Jeni Spring! If you would like to learn more about using video in your massage practice, this is for you. You can see Jeni's videos in her Instagram feed and Facebook page.

What's the best way to roll out a new massage technique after going through continuing education? Spoiler alert: Allissa says to "make a big stink about it!"

There are a lot of options for continuing education in massage. How do you choose and how do you make sure you're getting value?

It's not necessarily fun to think about but it's important to know how to stay safe when working in your massage office. We'll discuss safety and security and how to stay vigilant as you work. Resources referenced in this episode: REACT Mobile Sidekick Revolar Kitestring SimpliSafe

Are you outsourcing anything in your massage business? Should you be?

If you could start your massage business all over again, what would you do differently? We asked our community this very question.

What's on your massage practice business card?

There is a lot of controversy around Groupon and massage marketing. Some say it's a waste of time and is not cost effective. Others have had success. What's the bottom line? In this episode, we talk with Ariana LaCour, a massage therapist with a practice in Las Vegas, about the success she's had with Groupon. [...]