Massage Business Blueprint

Clients will often give us positive feedback during or after a massage. How do you typically respond without feeling awkward?

Can Pinterest help your massage business? What about other social networks? Do you worry that you're missing out if you're not there? Eek! Resources referenced in this episode: The Top Social Media Sites That Matter to Marketers

Everyone likes saving money. In this episode, Allissa uncovers some creative ways to stretch your dollars a little further in your massage practice.

Online reviews can have a significant impact on how prospective massage clients find you. Learn how to build reviews into your business model so you attract more.

A unique and creative way to get more clients… take vacation!

We received a lengthy set of questions from one of our listeners that had so much great material for discussion that we decided (with her permission) to dig into it in this episode. It's all about the details and logistics of hiring employees for a growing practice. This one is on the longer side but [...]

While not everyone is interested in putting on workshops and wellness events, informal teaching can be a great way to expand your massage practice and serve new clients. We discuss some ideas in this episode.

Differentiating your practice can be tough if you work in an area with a lot of other massage therapists. We discuss some ways that you can stand out from the crowd.

Allissa rants about online scheduling for massage therapists and sets the record straight about the myths surrounding it. We bust some of the most common myths like: I can't screen my clients with online scheduling! I'll lose control over my schedule! What if the interwebs break???

When clients ask you about your competitors and massage chains, what do you say? Do you say nice things about them or stay neutral?

When it's time to expand your massage practice and bring on team members, it can be stressful to decide what model works best for you. Do you hire W-2 employees? 1099 contractors? Stick with renting rooms out? We'll cover the pros and cons of all the options.

It's our one-year anniversary at Massage Business Blueprint! We are ever so grateful for our amazing community of massage therapists and we are celebrating by sharing some of the best tips and advice we gathered from our listeners and members. There is a TON of really great advice and inspiration here.

Getting referrals from colleagues is a great thing! But how do we make sure we thank them properly while staying HIPAA compliant?

We've had a lot of questions lately in the Premium member community about SEO – Search Engine Optimization. Questions like "how can I get my website to rank higher in Google searches". In this deep dive episode, we will go over a series of tips and tactics that you can use to help your massage [...]

Membership programs are common among big franchises but not many independent massage therapists are doing it. However, a membership program for your clients can have some great benefits. Is it right for your practice? We're joined in this episode by Sara Kotila (one of our Premium members) who owns Sk Massage and Bodywork in New [...]

Niche massage marketing can be an effective way to grow your practice. But what if you're having a hard time finding partners to help you break into a community? Don't miss the precursor to this episode, How Niche Marketing Can Grow Your Massage Practice here.

Whether it's due to injury or other reasons, we sometimes want to transition away from a particular modality or massage technique. But how do we communicate this to our clients? We mention Massage Sloth in this episode, here's the link!

We've talked about separating your personal and business accounts in your massage practice before and like many things, there is not always a one size fits all. But what are the best practices? In this episode, we discuss this issue and Michael and Allissa argue a bit over a future topic.

We often get paid in cash by our massage clients. Does this count as taxable income? How do we report it? Listen in as we discuss the ethics and issues of reporting all forms of income.

Owning a massage business is hard work. It takes long hours, perseverance and sometimes a little bit of crazy. And sometimes it can be difficult for loved ones to understand how to be supportive. Join us as we talk to Kelly Bowers, author of "Explain Yourself: The Nitty Gritty Guide to Relationship Communication." We'll discuss [...]