Digiday Live

Curology's Fabian Seelbach talks about the layers of marketing that go into customizing skin care for customers in retail.Learn more about your ad choices. Visit megaphone.fm/adchoices

Calculating the lifetime value of the customers brands acquire and the money they spend on acquiring them is a difficult math problem, no matter how you look at it. But Eloquii vp of marketing Kelly Goldston says it’s a metric she advocated for because basing marketing spend decisions on “ROI is very 2008.”Learn more about your ad choices. Visit megaphone.fm/adchoices

Toni Jones, the Head of Content Strategy & Operations at GroupOn, talks about the hiring and learning challenges for a content newsroom at a brand.Learn more about your ad choices. Visit megaphone.fm/adchoices

Vitamin Shoppe wanted to move its brand forward, and it needed content to do that. Lisa Chudnofsky, its head of content and customer engagement at The Vitamin Shoppe, has solidified the brand messaging on social media. Her primary tool: Facebook.Learn more about your ad choices. Visit megaphone.fm/adchoices

In this session from the Digiday content marketing summit, listen to Roman's Rob Schutz on how to market taboo topics and work with digital and traditional advertising.Learn more about your ad choices. Visit megaphone.fm/adchoices

For Fandango's content marketing team, the post-Facebook era has meant an opportunity to distribute video more widely. The company, which produces up to 15 videos a week, ranging from 10 second clips to four minute videos, is now finding success with video content marketing on Instagram Stories, IGTV, YouTube and even Twitter. But more platforms means more work. At the Digiday Content Marketing Summit, held in August in Vail, Colorado, Eileen Rivera, senior director of production at Fandango, broke down the video production and strategy at the company.Learn more about your ad choices. Visit megaphone.fm/adchoices

In this session from the Digiday Video Summit Europe, The Player's Tribune's David Trencher speaks to senior reporter Sahil Patel on how the publisher is plotting its global expansion and the opportunities and challenges it sees in various markets.Learn more about your ad choices. Visit megaphone.fm/adchoices

Claire McArdle, vp of multi-platform at Comedy Central International, discussed the company's strategy for moving linear content to platforms at the Digiday Video Summit earlier this month in Amsterdam.Learn more about your ad choices. Visit megaphone.fm/adchoices

At the Digiday Programmatic Marketing Summit in New Orleans, Louisiana, Bayer's head of programmatic and social Paul Gelb says marketing waste from fraud or viewability issues is nothing compared to what happens because of wrong processes, policies and tactics among trading desks. So, bring programmatic in-house.Learn more about your ad choices. Visit megaphone.fm/adchoices

To comply with the General Data Protection Regulation, companies like SAP have run email campaigns to get consent to continue contacting customers. People who consented are trusting the companies with their information, and marketers must “do no harm” in the way they use that information, Mika Yamamoto, SAP’s chief digital marketing officer, said at Digiday's recent Programmatic Marketing Summit in New Orleans. Yamamoto also said GDPR gave SAP an opportunity to clean up its customer data, given that data, whether collected firsthand or bought from a third party, is not always accurate.Yamamoto discusses correcting inaccurate customer data, the marketer's role in retaining customers and more.Learn more about your ad choices. Visit megaphone.fm/adchoices

At the Digiday Programmatic Summit, Rich Fulop gives a view from the trenches for marketing to the millennial customer through various touch points.Learn more about your ad choices. Visit megaphone.fm/adchoices

At the Digiday Video Summit held in Scottsdale, Arizona, president of Viacom's digital studios Kelly Day discusses how the team is rethinking the network's approach to digital and social platforms.Learn more about your ad choices. Visit megaphone.fm/adchoices

Vox Media has made an investment in producing shows for Netflix, TV networks and other big content buyers. At the Digiday Video Summit held in Scottsdale, Arizona, Vox Entertainment's Chad Mumm discusses how Vox is approaching the future of video from the smallest to the biggest screens.Learn more about your ad choices. Visit megaphone.fm/adchoices

Last year, Barstool broadcast Rough N Rowdy online and sold more than 12,000 pay-per-views at $4.99 each, convincing Barstool to acquire the event. The most recent Rough N Rowdy, in Charlotte, North Carolina, sold 40,000 pay-per-views at $19.99 each, Nardini said. Nardini discussed Rough N Rowdy, Barstool’s video strategy and more at the Digiday Video summit held in Scottsdale, Arizona.Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Graham, Huawei's global head of digital marketing and media, said the industry’s ambition is to bring the creative and media sides of advertising closer together, but he has a word of caution. Graham discusses transparency and leading a global media team in an age of changing technology.Learn more about your ad choices. Visit megaphone.fm/adchoices

In this session from the Digiday Programmatic Summit Europe summit, Siemens' global senior online marketing manager Paulina Jamsa talks about the seven ways that help brands and agencies collaborate better.Learn more about your ad choices. Visit megaphone.fm/adchoices

A lot of companies fall short in their efforts to take their advertising in-house or clean up their supply chains. It’s a regular complaint among publishers, for example, that advertisers cry foul on issues of brand safety, but hardly change their budgets and spending to address the problems. At the Digiday Programmatic Marketing Summit recently held in Estoril, Portugal, Jellyfish digital strategy director Gawain Owen said the key is to think about people, processes and tools.Learn more about your ad choices. Visit megaphone.fm/adchoices

The definition of artificial intelligence and what technology constitutes it remains highly debatable. Michael Lawder, svp of customer care at Samsung Electronics in North America, said AI tech isn't advanced enough yet regardless. Lawder discusses AI's potential, integrating AI into customer service, data privacy and more in the session from the Digiday AI summit.Learn more about your ad choices. Visit megaphone.fm/adchoices

At the Digiday AI summit, Ecovas Robotics' Christopher Caen explains how AI can kill your brand or save it.Learn more about your ad choices. Visit megaphone.fm/adchoices

In this session from the Digiday AI marketing summit, Samir Desai talks through using AI to motivate fitness club members to stay on their fitness track.Learn more about your ad choices. Visit megaphone.fm/adchoices