Digiday Live
Bayer's Paul Gelb on bringing programmatic talent in-house
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:26:21
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Sinopsis
At the Digiday Programmatic Marketing Summit in New Orleans, Louisiana, Bayer's head of programmatic and social Paul Gelb says marketing waste from fraud or viewability issues is nothing compared to what happens because of wrong processes, policies and tactics among trading desks. So, bring programmatic in-house.Learn more about your ad choices. Visit megaphone.fm/adchoices
