Digital Insights

Designing for the web can be challenging when things change so fast. Fortunately, whether it is 1994 of 2014 some principles never change.

Writing for the web has many unique challenges. Just because you can write well, does not mean you can write good web copy.

With so many ways to engage with users from social media to email and blogging, we must ensure we are communicating in a consistent way.

Social media is not a channel for broadcasting. Rather use it to engage. There is no shortages of material making that possible.

The reason many corporate social media feeds are boring is because of fear. Fear of making a mistake. But, it doesn't need to be that way.

Creating a business case for digital change is about more than outlining requirements. We need to consider the readers perspective and tailor our arguments accordingly.

If you need to convince management that digital transformation is required — map your customer journeys.

We should all have ambitious dreams about what we can do with digital. But, when it comes to taking action we need to execute small, standalone projects.

Do not base your selection of web design agency on their location. Skills and relationship matter more.

Monitoring website analytics is an important part of evolving your website. Unfortunately many of us aren't monitoring enough and look at the wrong things.

If you want to see a return on investment from your website it involves a long term commitment to optimisation.

Be careful that your tender process does not undermine the design of your website or mobile application.

Design doesn’t happen in a bubble. To create a compelling user experience you must take into account the context of the business.

New post by Boagworld

As web professionals we need to keep up with latest innovations. Finding the time to do this requires a streamlined workflow.

In our desire to educate clients and colleagues about digital best practice, we often forget that we have as much if not more to learn from them.

As web professionals we focus too heavily on delivery and not enough on knowledge transfer.

One of the best ways to improve your site is to improve the content editor in your content management system.

New post by Boagworld

Internal web team should have a set of standards within which they work. This ensures the quality of deliverable and provides an operational framework