Digital Insights

The sad fact is that many web projects will fail even before they begin. The problem lies in the way we commission these projects.

Too often we excuse small usability issues by saying it is only a minor inconvenience. But small things add up.

As digital professionals we can be too concerned with controlling our companies digital assets. We tend to forget the ultimate goal.

Whatever type of business you run marketing is an essential component. But marketing is changing and we need to update our thinking.

As digital becomes business critical we need to re-evaluate the skills of digital professionals. Currently we overvalue technical competency at the expense of other more important attributes.

Many organisations recognise the importance of digital and the need to change. Unfortunately there is a lot of confusion about what digital transformation is and how to carry it out.

Do you want to undermine your competitors and disrupt your sector? Then use digital to enhance the user experience.

When it comes to writing the copy for your website, start with a users question rather than the message you wish to communicate.

We all think we understand information architecture. Yet, it is a specialist area and the things we think we know may not be correct.

If your organisation wants to be successful in its use of digital it cannot stop at rolling out a fancy new website or mobile app. It needs to address the culture of the organisation.

When we become too close to something we can miss the obvious. Web design is no exception. That is why your website may well need a second opinion.

When most of us think about design we focus on aesthetics. But as any designer will tell you, aesthetics shouldn’t be your primary concern.

The internal systems used within many organisations have shocking user interfaces. This is costing companies in productivity, training and even in customer experience. Fortunately we can fix this.

There is a lot of buzz around making better use of the digital tools at our disposal (the web, social media and mobile). That is not going to be enough to secure the future of your organisation.

Digital transformation, digital teams, digital strategy. Digital has become a buzzword. But what does it mean?

We need to spend the same time and attention on our internal systems as we do on our external facing websites. Just look at your content management system.

Do you need to hire a web agency to build you a website? Or do you need help creating a pattern library and design framework?

People often spend too much time on cutting edge technology or ‘clever’ marketing campaigns, when basic things like legibility are not in place.

If the CIA can use humour on social media then so can your organisation, no matter how seriously they take themselves.

In a recent article, Alex Breuer from the Guardian shared valuable insights into their working practices. Among other things this demonstrated some best practice in digital management.