Digital Insights

We may call ourselves user experience designers, but we are web designers at heart. We may rename ourselves a digital team, but we are just the web team in new clothes. It is time to take off our website blinkers. For a transcript of this visit: https://boagworld.com/usability/if-you-own-a-hammer-everything-looks-like-a-nail/

Technology evolves faster than we can learn it. Fortunately our skills are not defined by the technologies we know. So why worry?

When we are planning new features for our website we need to consider our users hierarchy of needs.

Too many in digital fail because they give up too early. It’s understandable when the journey feels never-ending and the goal always out of reach. To succeed we need to learn to enjoy the journey.

Great design on the web doesn't come from moments of inspiration. It comes from the continual iteration of every detail.

Are your users falling between the gaps? The gaps between devices, channels and business units. See: https://boagworld.com/usability/mind-the-gap/ for more details.

Most blog posts these days exist for a reason. To convince somebody. To convince them of an argument or to buy a product. But how do you write a convincing post?

Many digital professionals think of sales as a dirty word. In truth it is a fundamental part of our jobs and we need to start embracing it. Read full post here: http://boag.me/1PPUoEU

For a full transcript of this recording visit: http://boag.me/1FlDBkX

Digital is becoming business critical and more complex. As it does it gains a higher profile. That means dealing with the extra scrutiny that attracts.

Have you ever wondered why you encounter so many bad user interfaces everyday? The answer is not as straightforward as you might think.

A review of your online presence can do a lot more than identify ways to improve your website. It can also reveal underlying organisational issues.

Accessibility is not just about meeting the needs of the disabled or catering for edge cases. Accessibility impacts everybody.

Many large organisations are so terrified of risk that it hampers their ability to operate in a digital world.

Effective communication with our clients is one of the most important parts of our job. Yet most of us put little consideration into the tools we use.

We may know user experience is important in theory. But until you hear and see people’s frustration you don’t fully appreciate it.

User experience design is not the same thing as user interface design. The experience of users happens beyond the screen and in the gaps.

Looking to your competitors for inspiration is a big mistake. To innovate in digital you need to look outside your sector.

The BBC are currently trialling an evolution of their news website. There are some interesting lessons to learn from this new beta site.

Shaping a better user experience will involve touching every part of your business. Is that something you are willing to face?