Digital Insights

New post by Boagworld

Microsites are sometimes a necessary evil, but they are often poorly implemented. Perhaps Squarespace is the answer.

For institutions to adapt to the digital economy they need to overcome legacy thinking. That requires digital professionals unencumbered by institutionalised thinking.

It is easy to start a blog, join a social network or build a site, but if you don’t commit and monitor you are wasting your time.

The country picker found on many websites demonstrates how attention to detail can make a big difference to the user experience.

LinkedIn may not have the reach of Facebook or Twitter, but if you are in the B2B sector, it is an invaluable marketing tool.

Too often we blame our boss or client for failure. The truth is they are no more empowered than us. Ultimately the buck stops with us.

Personalisation can cause a lot of confusion. It comes in many forms and not all of them are appropriate for every site. Do not insist on personalisation unless you have a clear idea of what you mean and what benefits you expect.

New post by Boagworld

New post by Boagworld

If an important part of our job is to increase awareness and understanding of digital across our organisation, what lessons do we need to teach?

New post by Boagworld

Email mailing lists are a valuable marketing tool. However, getting users to signup, let alone open and click on emails can be incredibly challenging.

Persuading management that your website needs ongoing investment is only half the battle. Now you need to make sure it generates a return.

New post by Boagworld

As web professionals we know that websites require ongoing investment in order to keep them operating at peak efficiency. However, convincing clients of that can be challenging.

The next generation of web tools aren't just aspiring to replace Photoshop and Fireworks. They appear to be keen to replace the need for hand coding HTML and CSS too.

Making sure your websites and social media channels all work together is hugely important, and that means knowing what the role of each is.

Most companies can no longer manage the constant change coming at them. You have the skills to help, but are you willing to step up?

For many, user experience design is about creating interfaces that are easy for users to understand and navigate. However, this isn’t what lies at the heart of a good user experience.