Amplify

Over the last four years, Boostability has developed and refined an employee advocacy program that has transformed their culture and business. In this session from the 2018 AMPlify conference, Kelly Shelton VP of Marketing with Boostability will share his findings, mistakes, and successes on how to engage, motivate and reward genuine employee advocacy. He will walk you through the setup, infrastructure, point system, management and strategy around a successful employee advocacy program. What You’ll Learn: · How to set up the proper infrastructure to gamify your employee advocacy program · How to fuel consistent content creation · What it takes to get gamification right <!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fare

Marketing is increasingly recognized as a strategic partner in driving leads for B2B organizations. One way to effectively generate leads is through employee advocacy, but for an employee advocacy program to succeed, three things need to be true: 1. Start at the Top! Leadership must buy in and participate 2. Content must have a purpose and address specific needs of your followers 3. Employees, especially sales, must be enabled In this talk from the 2018 AMPlify Conference, Karin Aviles, Sr. Manager of Demand Generation & Field Marketing with Centrica Business Solutions, discusses how Centrica, a global B2B energy company, developed an effective employee advocacy program. All while launching a new brand in North America. What You’ll Learn: · How to gain leadership buy-in of your employee advocacy program and sustain it · How to create content that will drive demand and keep employees engaged · How to enable and empower your Sales team · How employee advocacy can help you brand steal the show at events