The Garyvee Audio Experience

In this episode of the GaryVee Audio Experience, I sit down with the Hobby Nonsense crew to discuss the massive shift happening in the trading card world. I dive deep into why I believe fictional character "rookie cards" are the most undervalued assets in the hobby today and why a character like Spongebob has more staying power than a retired athlete. I also share the strategy behind the new VeeFriends Super Sticker Spectacular launch and why supporting local card shops is the key to long-term success.You’ll learn about:The launch of the VeeFriends Super Sticker SpectacularWhy I’m prioritizing local retail stores over direct salesThe massive upside of vintage fictional character cardsMy 40-year vision for building VeeFriends into a global IP

In this episode of the GaryVee Audio Experience, I sit down for a Q&A to discuss the biggest marketing arbitrage available right now: LinkedIn. I break down why it’s currently mirroring the 2011 era of Facebook and why you need to stop making excuses and start posting. I also dive deep into the operational realities of building a $100 million agency, the importance of "documenting" over "creating," and why your biggest growth will come from the word "no." You’ll learn about:The Current Arbitrage on LinkedInWhy You Should Be in the "Mickey Mouse" BusinessThe "Document, Don't Create" Content StrategyHow to Scale a Service Business through HR

In this episode, I sit down to discuss the massive shift we're seeing in 2026. I talk about the "Barbell World," where extreme technology and real-life analog experiences are both exploding in value. I encourage you to stop being a "mason" and start becoming an "architect" by using AI to scale your thinking rather than just your tasks. I also discuss why I’m hyper-focused on YouTube and long-form writing to stay relevant in a world driven by LLMs. You’ll learn about:The Rise of Analog ValueHow to Build an AI-Proof Personal BrandThe Difference Between Real Entrepreneurs and ExecutivesHow to Use "Practical Optimism" to Beat AnxietyWhy Curiosity and Humility Are Your Greatest Superpowers

In this episode of the GaryVee Audio Experience, I talk about my newest venture into the CPG world with Very Luckee Gummies. I discuss my thesis on how collectibles will revolutionize consumer products and why I’m doubling down on live social shopping platforms like TikTok Shop and Whatnot. I also share my philosophy on "micro-quitting" and why self-awareness is your greatest asset in business. You’ll learn about:The Intersection of Collectibles and CPGMy Philosophy on Micro-Quitting vs. Macro-QuittingHow to Scale a Brand via Live Social ShoppingWhy "Humanity" is the Best Marketing for Small Businesses

In this episode of the GaryVee Audio Experience, I talk about the single greatest gift you can have in life: adaptability. I share the origin story of my "Adaptable Alien" character and why being overly rigid is an accelerator for anxiety. I also dive deep into the "Obligation Mindset" - the internal battle of wanting to say yes to everything while knowing your time is your most valuable asset. You’ll learn about: The connection between rigidity and anxietyWhy I’m on a mission to eradicate world anxietyHow saying "yes" when you’re young creates serendipityThe discipline required to finish the last 10% of a projectWhy authenticity is the fastest way to move in business

In this episode of Tea with GaryVee, I talk about the biggest mindset shift you need in 2026: choosing radical optimism over the "fear cupcakes" being sold by the media and world leaders. I encourage you to take full accountability for your life because you are in total control of your happiness. I also discuss the massive business opportunity in Live Shopping and why you should start selling today, even if it's just items from your garage.You’ll learn about:The Live Shopping RevolutionWhy Accountability is a Form of LoveHow to Use AI (like Meta's AI) to Find Local CollaboratorsDealing with Grief and Moving into New Seasons of LifeWhy Everything in Life Requires Action

In this episode of Tea with GaryVee, I dive deep into why you need to stop overvaluing other people’s opinions and start forgiving yourself for your failures. Whether it’s a business that didn’t take off or a personal mistake, I explain why "peacocking" and worrying about your neighbors' judgment is stalling your growth. I also discuss my early predictions for live shopping and how I’m currently using AI tools as strategic thinking partners to stay ahead of cultural trends.You’ll learn about:The "Insanity" of Beating Yourself Up After FailureWhy Richard Pryor Would Have Crushed Social MediaUsing AI (Claude, Gemini, ChatGPT) for StrategyHow to Heal from Toxic, Insecure RelationshipsThe Reality of Accountability in any Economic System

In this episode, I talk about the biggest opportunity you have in 2026: Intentionality. I encourage you to stop measuring your life by "vibes" and start looking at the actual impact you’re making in your business and relationships. I also discuss the inevitability of AI, why I’m betting big on Substack and Live Shopping, and why your biggest problem is the person looking back at you in the mirror. You’ll learn about:The Power of Radical AccountabilityWhy Kindness is a Warrior TraitHow to Navigate the 2026 Digital EconomyThe Importance of Candor with Loved OnesWhy Fear of Failure is Small Compared to Real Life

In this episode of the GaryVee Audio Experience, I sit down with Dr. Mark Hyman to discuss the biggest opportunity you have in 2026: taking control of your health and your mindset. I encourage you to do your 60 hours of homework on the blockchain and why it’s going to disrupt every industry you know. I also discuss how to be a better leader by working for your employees and why you need to audit the positivity of your inner circle. You’ll learn about:The Power of Radical AccountabilityWhy Insecurity is the Greatest Poison in SocietyHow to Vote With Your Fork through Regenerative AgricultureThe Odds of Being Alive and the Need for GratitudeWhy Technology Doesn't Care About Your Feelings

In this episode of the GaryVee Audio Experience, I dive deep into the core themes of my book, 12 and a Half. I discuss why emotional intelligence is the greatest advantage in today's business world and why traits like empathy and patience are far from "soft." I also share my personal journey with "kind candor" and how I’ve learned to deliver hard truths through a vessel of kindness. You’ll learn about:The 13 Ingredients of SuccessHow to Balance Ambition with PatienceWhy Ego is Just Insecurity DisguisedMy Strategy for Massive Content ProductionHow to Find Happiness by Silencing Outside Judgment

In this episode of the GaryVee Audio Experience, I sit down with Poppi co-founder Allison Ellsworth to discuss the biggest transition in marketing history: the shift from social media to "interest media." I challenge you to stop relying on outdated "potential reach" and start posting one to three times a day on LinkedIn and TikTok. I also dive into why branding is an art form that requires humility and why replying to your comments is the most underutilized growth hack in the game.You’ll learn about:Potential Reach vs. Actualized ReachWhy LinkedIn is the New Facebook 2012The Effect of TikTok for B2C BrandsHow to Build a Brand Community Through Radical ListeningWhy Ego is the Greatest Barrier to Your Business Scaling

In this episode, we refurbished a keynote I gave back in 2017 in Los Angeles, CA. I break down why the digital environment is the greatest historical opportunity for entrepreneurs since the industrial revolution. I challenge you to stop debating the "minor leagues" and start committing 20 hours to educate yourself on the technologies that will help you 2-3x your business. I also discuss the necessity of being a media company first and why your reputation is shifting entirely to the digital environment.You’ll learn about:Why Attention is the Number One CurrencyDocumenting the Journey vs. Faking a LifestyleThe "Immigrant Mentality" for Modern BusinessWhy Every Business is Now a Media CompanyPreparing for the Voice, AR, and AI Revolution

In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity you have in 2026: becoming a content media company. I encourage you to do your 20 hours of homework on how to get started with AI and new social platforms like TikTok Shop and YouTube Shorts. I also discuss how to be more efficient by cutting down meeting times and why there’s no such thing as "no time" for marketing. You’ll learn about:How to adopt a media-first mindset for any industryThe 24-posts-a-day strategy for ultimate reachHow to use "Green Screen" commenting to provide daily valueUsing AI (ChatGPT, Claude, Gemini) to fuel your content researchThe transition from traditional SEO to AI-driven search results (AEO/GEO)

 In this episode of The GaryVee Audio Experience, I talk about the biggest opportunity you have right now: the shift in social media algorithms. I encourage you to do your homework on where your specific audience actually lives, whether that is LinkedIn for executives or TikTok for the 40–60 demographic. I also discuss how to prepare financially to chase your dreams and why the secret to my career isn't talking—it’s listening.You’ll learn about:The "A to Z" Texting Strategy for New BusinessesHow to Use AI to Solve Hardcore Marketing QuestionsThe Importance of Cutting Overhead to Fund Your DreamWhy "Giving it Away for Free" Builds the Most TrustHow to Overcome the Fear of Selling

In this episode, I sit down on the We Might Be Drunk Podcast to discuss the massive shift happening in media and technology. I encourage you to stop fearing the future and start understanding how AI-driven tools like perfect dubbing and digital avatars are going to provide unparalleled opportunities for creators to reach global audiences. I also discuss my "over-indexing" ad strategy and why sports tribalism is the best way to understand human behavior in 2026.You’ll learn about:The Power of "Organic First" ContentHow AI Will Eliminate Language Barriers for CreatorsThe Rise of Live Social Shopping (Commerce-tainment)Why "Overexposure" is an Outdated ConceptHow to Use Social Algorithms as a Real-Time Feedback Loop

 In this episode of the GaryVee Audio Experience, I talk about the massive shift in consumer attention from television to the mobile device and why "dinosaur" marketing tactics are failing in today's market. I encourage you to understand the power of organic reach on platforms like TikTok and LinkedIn and explain why I believe every entrepreneur should be producing 30 to 50 pieces of content daily. I also discuss the leverage you gain by starting a local podcast and why the sports card market is currently the most underpriced asset class in the world.You’ll learn about:The Concept of "Day Trading Attention"How to Scale a Brand Without Traditional RetailersThe "High School Party Rule" for Business Development

In this episode, I sit down to discuss my journey from a broken USSR immigrant to the founder of VaynerMedia and VaynerX. I share why the "game" of business and the daily grind are more important to me than the trophies or the money. I also dive deep into the concept of "Kind Candor" and how mastering firm but empathetic feedback can transform your leadership style and why long form content is the starting point for most businesses.  You’ll learn about:How to Balance Being an Operator with Being a BrandThe Difference Between "Interest Media" and Social MediaWhy Long-Form Video is the Ultimate Starting PointMy Professional Dream of Buying the New York Jets

In this episode of the GaryVee Audio Experience, I sit down with country music superstar Luke Combs to discuss his new album, the challenges of maintaining authenticity as a major artist, and the immense power of using his platform for good. I’m grateful that Luke opens up about battling OCD since childhood and how that same mental process contributes to his songwriting. We also dive into his deep commitment to his fans and his passion for leveraging his success to help young people with mental health. You’ll learn:The challenge of balancing artistic authenticity with pursuing new ventures.How the mindset that causes anxiety can also fuel creative success.Why using your platform for mental health awareness is a top priority for Luke.Why I suggested Luke start a monthly podcast dedicated to broadening the mental health conversation.How Luke demonstrates his deep care for his fans through affordable ticket bundles and meet-and-greets.

In this episode of The GaryVee Audio Experience, I break down the biggest opportunity for consumer businesses right now: Live Social Shopping. I've been watching this trend in China for over a decade, and I'm telling you, it's hitting scale in the US and is the thing most likely to affect your P&L in 2026. I also dive into the future of marketing, why "attention" is the only thing we're battling for, and why avoiding new technologies like TikTok and AI is "incredibly dangerous". You'll learn about:Why Live Shopping is the next multi-billion dollar channel.Why the creative is the variable of success in marketing.Why "social media" is now "interest media"The short-term truth about AI and job security.How to get in front of influencers and live sellers (hint: send a DM)Why you need to be "obnoxiously consumer-centric"

In this episode, I dive deep into why being "realistic" is often just a cover for fear and insecurity. I explain the "Cynicism Tax" and how a mindset of "no" is costing you opportunities you can’t even see yet. I also break down the massive difference between practical optimism and what people call "toxic positivity," and why accountability is the only thing that matters. You’ll learn about:The definition of the "Cynicism Tax"How to move from a "No" mindset to a "Maybe" frameworkThe true cost of missing out on big opportunities like FacebookWhy regret is a much worse feeling than failureHow to deal with the "cynical armies" in your comment section