Discourse In Magic

This week, Discourse in Magic looks a little different. Instead of Jonah interviewing a guest, we’re sharing an episode where the tables were turned. Jonah recently sat down with Josh Norbido and Nick Kay—better known as The Magic Guys—on their popular Australian-based livestream and podcast. The Magic Guys actually “robbed” Jonah of the FSM Award for top Magic Podcast this year, but there are no hard feelings here. Their show is famous for its high energy, active YouTube community, and hilarious banter, making this one of the most engaging “crossover” episodes yet. In this session, Josh and Nick grill Jonah on the inner workings of his business, his performance schedule, and his philosophy on growth. What You’ll Learn in This Episode The Toronto Magic Company Story: How Jonah built a brand that doesn’t just book him, but manages a roster of talent across the city. The FSM Rivalry: A behind-the-scenes look at the friendly competition between the top magic podcasts in the industr

In this episode, Jonah Babins breaks down a critical mistake magicians make when a lead finally lands in their inbox: treating the sales call like a logistics checklist. While knowing the venue and guest count is important, a truly professional sales call does something much deeper. Jonah explores how the right questions don’t just give you information—they prove your expertise and give you the exact language you need to close the gig. Whether you’re performing at high-end weddings or corporate holiday parties, the strategy remains the same: stop asking about logistics and start asking about the experience. Jonah shares two specific “power questions” that shift the dynamic from being a vendor to being a consultant. What You’ll Learn in This Episode The 10,000-Foot View: The ideal structure of a sales call, from discovery questions to the final close. The Language Mirror: Why asking the right questions gives you the “tools” to explain your magic using the client’s own goals (like

In this solo episode, Jonah Babins pulls back the curtain on the eight-month hiatus of Discourse in Magic. Since August 2025, the podcast feed has been quiet, leading many listeners to reach out and check-in. Today, Jonah is back to explain his disappearance, share a major business epiphany from his recent travels, and lay out the future of the show. The truth is, Jonah hasn’t been resting; he’s been on a whirlwind journey across the globe. From Auckland to Melbourne, and Pennsylvania to Denver, Jonah has been physically traveling to visit members of his Magic Business Mastermind. He shares the “insane” rule he follows: when a magician has worked with him for 18 months, he flies out to see them on his own dime. This commitment, combined with a heavy November/December gigging season, made recording high-quality episodes nearly impossible—until now. What You’ll Learn in This Episode The Travel Log: Why Jonah spent 30 of the first 45 days of 2026 on the road and what it’s like managing a 60-person m

In this episode of Discourse in Magic, Jonah Babins dives into a powerful concept from his mastermind sessions: Weaponizing Your Show. The idea is simple—make your show book you more shows. Beyond just delivering a strong performance, Jonah shares five practical tactics to turn every gig into a referral engine, rebooking machine, and review generator. If you want your performances to create momentum in your business, this episode is packed with actionable advice you can implement right away. The post Weaponize Your Show appeared first on Discourse in Magic.

From mind-blowing performances to marathon-length competitions, Jonah walks through the highs and lows of the world’s biggest and most prestigious magic convention and competition. The post Thoughts on FISM appeared first on Discourse in Magic.

Jonah sits down with Jamie Allan, a pioneering illusionist and producer known for blending large-scale magic with theatrical storytelling. The post Jamie Allan: Building Big Magic With Authenticity appeared first on Discourse in Magic.

Viral magician Xavier Mortimer shares his unlikely journey—from learning back‑and‑front palming out of a gas‑station booklet to topping “Best Family‑Friendly Show” lists on the Las Vegas Strip and amassing billions of social‑video views. The post The Art and Hustle of Modern Magic with Xavier Mortimer appeared first on Discourse in Magic.

Jonah Babins is joined by rising UK magic star Luke Oseland to explore a journey that spans from toy magic sets and teenage tinkering to Fringe Festival sellouts. The post The Business of Fringe Magic with Luke Oseland appeared first on Discourse in Magic.

Jonah Babins returns with a behind-the-scenes look at the Mexico Mastermind Summit, his latest adventures in AI, and what’s next for the magic community. The post Summit, AI and Where I Am appeared first on Discourse in Magic.

Jonah Babins is joined by corporate magic legend Bill Herz to unpack a career that spans summer camps, corporate boardrooms, and headline features The post Pioneering Corporate Magic with Bill Herz appeared first on Discourse in Magic.

Jonah Babins sits down with magician, circus performer, and entertainer Leah Orleans to discuss her unique journey in magic. The post Leah Orleans: Pushing Boundaries in Magic appeared first on Discourse in Magic.

This week on Discourse in Magic, we're bringing you a special repost of Jonah Babins' appearance on the Penguin Magic Podcast, hosted by Erik Tait. The post Jonah Babins: Magic’s Business Whisperer appeared first on Discourse in Magic.

Jonah Babins dives into the world of public shows, sharing his insights on why every magician should consider doing them. The post Public Shows and Upcoming Tour Dates appeared first on Discourse in Magic.

Jonah Babins sits down with Jonathan Levit to discuss his multifaceted career in the entertainment industry. The post Magic and Mystery with Jonathan Levit appeared first on Discourse in Magic.

Jonah shares his journey and lessons learned from running Google ads in his magic business. The post Runnings Ads to Get Gigs appeared first on Discourse in Magic.

In this episode, Jonah sits down with Rachel Wax to discuss her journey from fashion to full-time magic, performing at Speakeasy Magick, and her creative process for developing new routines. The post Magic and Mystery in New York with Rachel Wax appeared first on Discourse in Magic.

In this episode of Discourse in Magic, Jonah Babins sits down with magician, science communicator, and viral illusion creator Matt Pritchard. The post The Art and Science of Illusions with Matt Pritchard appeared first on Discourse in Magic.

Jonah Babbins kicks off the new year with an insightful discussion about the January slump. The post The Preloaded Year appeared first on Discourse in Magic.

Join us for a unique twist as Eric Leclerc takes over as host to interview the usual host, Jonah Babins, on his own podcast. The post UNO REVERSE: Jonah Babins gets interviewed by Eric Leclerc appeared first on Discourse in Magic.

Renowned magician and captivating storyteller Taylor Hughes joins us for an insightful exploration of his magical journey The post Reimagining Magic Performance with Taylor Hughes appeared first on Discourse in Magic.