Tubbtalk - The Podcast For It Consultants

As Richard hangs up his headphones on TubbTalk, the podcast for managed service providers, he shares his final thoughts on his experiences of almost 20 years of running Tubblog, the hub for MSPs.In this short solo show, he talks about the evolution of Tubblog and how it’s been a journey of consistency. He shares what the blog became and what it’s done for him, both personally and professionally.He celebrates his friends and mentors, shares what’s next and how you can stay up to date with his plans. He also shares his three words for 2025 and how they’ve inspired him, and gives his final thoughts.Mentioned in This EpisodePersonal website: Richard TubbGoodReads author page: Richard TubbConnect with Richard on LinkedIn

In this episode, Richard talks to Laura Cook. She’s a strategic advisor who helps expert business owners earning between 250k and £3 million break free from the trap of being tied to the day-to-day business. She works with founders who feel stretched thin and want to scale the business without losing quality or burning out. She positions them for freedom for growth and even multimillion pound exits. Laura has helped numerous business owners to triple their valuations, slash their working hours and build businesses that thrive without them.Richard asks Laura what business owners should do if they don’t think they need an exit strategy or think the company can’t run without them. She shares her advice for preparing for unexpected time off, setting up processes for others to follow and how to strategically prepare your MSP for sale. Laura talks through how to make yourself a good financial acquisition and why the specific vendors in your stack matter less than the tools you offer. She talks honestly about h

In this episode of TubbTalk, Richard talks to Scott Riley. He’s the founder of Inside Agent, a platform that makes complex M365 security an absolute breeze for managed service providers. His journey has taken him from being Chief Strategy Officer at one of the UK's largest MSPs, then running his own successful cloud solution provider business, to building this platform that helps MSPs work smarter, not harder.Scott talks about how he got into the industry and explains what Cloud Nexus (his other company) does. He shares why he started Inside Agent and how they’re leveraging AI. Richard asks Scott how the platform keeps client data safe, how to use it for prospecting and how it helps with scalability and consistency. They discuss the pricing and contract setup and how to deploy Inside Agent for the first time.Scott shares his learnings from past challenges, why you need to value your people, who his mentors and inspirations are, and who he is outside of work. And he also shares a long-held belief he’s changed

In this interview, Richard Tubb talks to Kristian Walker. He’s an Account Executive - New Business at Huntress. Huntress are one of the world’s leading cybersecurity organisations. Kristian has been making waves sharing some great advice on MSP sales through his online videos.Kristian talks about his journey in the IT sector and what a typical day looks like for him. Richard asks him to share why many MSPs struggle with sales and his view on sales. Kristian talks through how to demonstrate the real value in MSP services, why your approach to client sales has to change and the biggest mistake he sees MSPs make with sales, as well as why engineers should get involved in sales chats.Richard asks Kristian for his top tips for better sales conversations, as well as the single thing you can do to have more sales in the rest of 2025. Kristian also explains the  Neighbourhood Watch solution from Huntress, what MSPs want (and don’t want) from vendors and what to look for in partner relationships.Richard asks Kris

In this episode, Richard talks to Myles Peart. He's the Technical Director of NetSec, a UK-based managed service provider. The company recently won a prestigious MSP award from SuperOps and were named Emerging MSP of the Year.Myles talks about the experience of entering awards and what it’s like being a winner. He shares his journey in the MSP space, how he set NetSec up, their current tool stack and how his wife came to join the company.Richard asks Myles to explain why he encourages platform unification for SMBs and how his clients find using M365 almost exclusively. They discuss why a focus on cybersecurity is a good idea and the value in forming strategic business alliances.Myles shares the NetSec approach to customer relationships and why the company focused on successful project delivery in their early days. He talks about how he keeps up with the pace of tech changes and his experiences working with coaches for business and health. Mentioned in This EpisodeNetSecPSA/RMM platform: SuperOpsSuperOps

In this interview, Richard Tubb speaks to John Espirian, a technical copywriter for many years. Having seen success on LinkedIn, he now works exclusively as a LinkedIn consultant.He has a private community to help people get their businesses seen online, and is the co-founder and co-host of Uplift Live, a LinkedIn-focused annual conference.Richard asks John about AI-generated posts and responses on LinkedIn and how to find a happy medium. They discuss using company pages, Sales Navigator and the premium version of the platform.John shares a ton of helpful advice on how to be relentlessly helpful and create content your audience will value, how to use LinkedIn to grow your business and what you should do if you feel like you’re being left behind.Richard asks John about some dos and don’ts when using the platform, including third-party tools, sending DMs and connection requests, the benefits of getting recommendations and how to use LinkedIn Ads.John explains what’s working well on LinkedIn right now and how to

In this episode, Richard speaks to Gerald Beuchelt. He's the Chief Information Security Officer at Acronis, a company protecting millions of endpoints across 54 data centres, many of them managed by MSPs just like you. He's led security through IPOs, a $5 billion merger, and now heads up the Acronis Threat Research Unit, or TRU. And that's a team uncovering wild cyber threats that potentially pose a risk to all MSPs and their clients.Richard asks Gerald to explain the role of a CISO in his own words, how he got into cybersecurity and how his background in mathematics helps him in his work today.They explore the Acronis Threat Research Unit (TRU) and what Acronis looks like in 2025, with Gerald talking through the changes they’ve made. He also offers suggestions on how MSPs can deal with vendor fatigue and how bringing everything into one place makes it easier.Richard asks Gerald to explain what a cyber snake and chaosRAT are and how MSPs can support clients using older systems, as well as cyber threats to be

In this episode, Richard Tubb speaks to Polly Brennan, a renowned mental fitness coach. She supports organisations to bring themselves back to a healthier mindset, boosting resilience and wellbeing no matter what comes along.Polly explains what mental fitness is, her approach to it and her journey from the NHS to running her business. She and Richard discuss why we should all talk about mental health and normalise the challenges people have. Polly shares her thoughts on how MSP owners can bring the spirit of adventure into their workplace culture, why they need to give their team permission to make mistakes and how to build a connected team.Richard asks Polly for some practical advice on how to manage wellbeing, how to create a workplace culture where mental health is openly talked about and how leaders can not only support their employees but manage their own mental health. Polly explains why multitasking doesn’t work and why everyone needs a coach, even coaches. She also explains why simplicity and consiste

In this episode of TubbTalk, Richard Tubb speaks to Kevin O'Loughlin, the founder of Irish MSP Nostra. He started it in 2006 with the aim of making a positive impact and demonstrating Ireland's potential for global success. From a starting pioneering cloud email adoption service in 2007, Nostra has grown to deliver €50,000,000 in annual revenue and is growing at 30% year on year through strategic acquisitions and organic growth. And it's on its journey to become a market leading, full-service IT managed service of either business.Kevin tells Richard why he founded Nostra, their approach to cybersecurity and the tech stack they use, as well as why cannibalising the services they offer has led to growth. Richard asks Kevin about the companies they partner with and why it’s important to nurture your vendor relationships. They also discuss why MSPs are so resistant to change in an industry where change happens constantly.Having gone through several mergers and acquisitions, Kevin explains Nostra’s approach to the

In this episode of TubbTalk, Richard Tubb is joined by Kennedy, the founder of Email Marketing Heroes and the host of the Email Marketing Show podcast. He’s a professional mind reader turned email marketing expert. He combines psychology, showmanship and strategy to provide his clients with seriously powerful marketing insights.Richard asks Kennedy what MSPs are missing out on by not having a proper email marketing strategy, and how getting it right means your clients know, like and trust you.Kennedy shares his advice on the importance of consistency, segmentation and how to get prospects onto your list, as well as why you can’t just rely on social media to grow your MSP.He also shares his approach to writing emails and how to get personality into your emails without losing credibility, as well as how to avoid your newsletters ending up in the spam or read later folders.Richard also asks Kennedy about his business, Email Marketing Heroes, the Email Marketing Show podcast, how he became a mind-reader and why h

Time for another Team Tubb Travelogue! This time, Lenka Koppova catches up withRichard Tubb and Pascal Fintoni, who are in Manchester for the SuperOps SuperSummit 2025.Grab a cup of your favourite tea or coffee, relax and join them for a fun conversation about the highlights from this big event.Pascal explains how the talks followed the journey a customer might take, from marketing through to sending a proposal, which was a really effective way to showcase how AI can help at each stage. Richard highlighted a talk from the VP of Product, Damo Vasudevan, on using AI assisted dashboards and for automation to improve service delivery.They were also joined by special guest Kimmah Lewis, who explained how she and her team put the event together and how much work goes into planning the day.Also Mentioned in the TravelogueThe opening keynote from the CEO of SuperOps and closing remarks by the VP of Global MarketingThe benefits of a no-pitch eventHow AI helps MSPs deliver better, faster and cheaper while maintain

In this episode of TubbTalk, Richard speaks to Matt Middleton-Leal, Managing Director, EMEA North of Qualys, a pioneering and disruptive cloud-based IT, security and compliance solutions provider.Matt shares his journey in the MSP industry and what studying aeronautics taught him about risk management. He also explains who Qualys are and what they do, before digging into risk and risk management.He and Richard discuss what MSPs are missing when it comes to risk, and whether or not their clients fully understand its importance. From there, Matt explains why Qualys provide a Risk Operations Centre (ROC) solution and how that works.He shares how a ROC can be an opportunity for MSPs, but why they need a mindset shift first. Richard asks Matt why he thinks some businesses are investing in risk management, but why there’s reluctance from some clients.They also discuss governance, using ROC to reduce CISO burnout, and demonstrating how you’re helping clients with risk mitigation. Matt also shares what the experience

Time for another Team Tubb Travelogue! This time, Lenka Koppova catches up with Richard Tubb and James Steel of Salesbuildr, who are in Birmingham for UpLift Live 2025, a conference focused entirely on LinkedIn.They were also briefly joined by a special guest, so listen in to find out who!Grab a cup of your favourite tea or coffee, relax and join them for a fun conversation about the highlights from this big event.Richard says he really liked the supportive community. About 40% of the attendees are LinkedIn professionals, and the rest are people who use LinkedIn to market their business. It's good that not all of the delegates are trainers.James shared how much he appreciated the advice on using LinkedIn for different things - you don't have to be professional and business-like all the time. You can share personal updates, you can use long-form videos to get your message across and you can be yourself and succeed on LinkedIn.Also Mentioned in the PodcastLive sketch notes and subtitles throughout the dayDedica

In this interview, Richard Tubb speaks to Daniel Priestley. He’s a worldwide renowned entrepreneur, international speaker, and best-selling author, an expert in business growth, personal branding, and entrepreneurship. He’s the author of several books which provide actionable strategies for entrepreneurs looking to stand out, attract opportunities, and scale. He’s helped thousands of business owners and thought leaders position themselves as industry influencers.Richard interviewed Daniel at IT Nation Connect Europe and asked him to share his experiences and also explain what he does. Daniel talked though how MSPs can become oversubscribed and how to become a key person of influence.He and Richard talked about the importance of working on your business rather than in it, how to craft your 60 second pitch and where MSPs should focus their efforts to see the biggest returns.Daniel discusses how to use vendor relationships to become a key person of influence and explains the difference between being an expert an

In this episode, Richard speaks to Peter Kujawa. Peter is a seasoned executive attorney and industry leader with a wealth of experience in the MSP space. He now heads up the service leadership at IT Nation, part of the team at ConnectWise, overseeing IT Nation Connect, IT Nation Evolve peer groups and the partner advisory councils. Peter tells Richard how they foster and cultivate a strong community, and why it’s important that everyone in the leadership team has a go-giver mentality. He also touches on the types of MSP who join IT Nation, and how they use their membership for success.Richard asks Peter to explain the service leadership index 2025 annual IT solution provider compensation report and they discuss a couple of key points from it – around wage inflation and the fact that the more profitable MSPs tend to pay lower salaries.Peter also shares his advice from his time running an MSP and how he grew it, the mistakes he sees others make when trying to scale and the big opportunities for MSPs at the mome

In this special bonus episode of TubbTalk, recorded in person at IT Nation Connect Europe 2025, Richard Tubb catches up with Phylip Morgan Chief Revenue Officer at Pax8. A futurist, Phylip spoke on stage on the topic of ‘the robots are coming.’Phylip tells Richard what things will look like in 2030 and how to take baby steps to prepare for what’s next, and he also shares some important things that MSPs need to be aware of with AI.Richard also asks Phylip to share some of the best resources within the Pax8A Academy, available to all partners. They discuss what the Pax8 and ConnectWise partnership means for MSP clients, and how to use the MSP Marketplace for growth.Mentioned in This EpisodePax8MSP events: IT Nation ConnectIT management software: ConnectWiseLearning platform: Pax8 AcademyCloud marketplace: Pax8 Marketplace

Time for another Team Tubb Travelogue! This time, Gudrun Lauret catches up with Richard Tubb, Lenka Koppova and special guest, Sean Lardo of ConnectWise, who are in London for IT Nation Connect Europe 2025.Grab a cup of your favourite tea or coffee, relax and join them for a fun conversation about the highlights from this big event.Richard gives shoutouts to Southern IT and Damien Harrison of North-East MSP Bondgate IT, Lenka shares her event highlights and Sean explains how they organise the conference.Plus… the Team Tubb Travelogue Quiz is back! Can answer Richard, Lenka and Sean answer Gudrun's London-themed questions?What to Know About IT Nation Connect Europe 2025IT Nation Connect Europe 2025 is a three-day event designed for managed service providers (MSPs) who want to enhance their business value and gain a competitive edge in today’s rapidly evolving technology landscape.Organised by ConnectWise, the event features keynote speakers, breakout sessions, exhibition stands, specialist meet-ups (women

In this interview, Team Tubb’s Kareena Barat speaks to Nicki Kinton, the founder of Confident Cashflow, a Wiltshire-based finance business. A credit management professional, Nicki works with companies of all sizes. She specialises in helping clients hit their growth goals, tackling cash flow issues and developing better credit management strategies. Here, she shares her advice on improving your MSP cash flow.Nicki explains who her typical clients are and how she helps them. She talks through how to understand credit, why every MSP needs a credit policy and why late payments aren’t the root cause of your cash flow issues.Nicki shares the five-pillar framework she uses with her Confident Cashflow clients, how your mindset on payment terms influences cash glow, and how to improve your credit management processes and policies.She talks through the steps businesses can implement to avoid frequent late payments and when they happen, how to feel confident chasing them up. She also shares who inspires her and recomme

In this episode, Richard Tubb is joined by MJ Shoer. MJ is the Chief Community Officer of the newly-formed GTIA, previously part of the non-profit CompTIA. A former IT director and MSP owner, MJ did a spell of consulting before joining certification and community organisation CompTIA.In this interview, MJ shares how the acquisition of CompTIA, the split between the two sides of the organisation and the formation of the Global Technology Industry Association (GTIA), as well as the relationship between the two new companies.Richard asks MJ what the response has been to GTIA and the feedback they’ve had from MSPs. MJ explains the town hall meetings they’re holding and their plans to expand GTIA, plus he shares the story behind the name and the new branding.MJ shares his thoughts on why MSPs should join GTIA and the value they’ll get from attending events like ChannelCon. He reveals his hopes for the future of the organisation, and flags some big industry changes that MSPs should pay attention to.Mentioned in Thi

In this episode of TubbTalk, Richard Tubb is joined by Andy O'Neil. Having started out in roles within various MSPs, he then went to work for Autotask. Today, he’s leading the managed services function at Numata, a global MSP founded in South Africa.Andy talks through his experiences in MSPs and what is was like ‘crossing the divide’ into the vendor space. He explains the cultural differences he’s seen in the industry in differences, and what it’s like in South Africa.Richard asks Andy about how the PSA market has evolved over the last decade and what’s next, the wrong assumptions MSPs make about them, and how they can better leverage their PSA.They also discuss how MSPs can make a big impact with the tools they use as well as how to customise a PSA. Andy shares his advice on dealing with alert fatigue, and pitfalls to avoid with billing. He also talks about his new role at Numata.Mentioned in This EpisodeNumata ITIT Management software: ConnectWisePSA tool: HaloPSA/RMM platform: SuperOpsData backup platform: