Launch and Scale

Would you like to get a celebrity endorsement or two to help fuel your Kickstarter launch and not have to pay them or give up any equity in your business? How about 13 endorsements?  Well, that’s exactly what Jon “Of The Chords” Ng did to raise over $300K on Kickstarter for “Lord of the Chords: The Punniest Music Theory Card Game in the World”. While doing his research on how to launch a Kickstarter Campaign, Jon noticed a pattern: A large percentage of campaigns that raised over six-figures had a celebrity endorsement. The problem was that he had no connections to anyone famous in the music industry and so had to “find another way” (as he likes to put it).  In this episode, Jon reveals the L.O.R.D. framework he developed that enabled him to get 13 celebrity endorsements. L - Locate O - Offer an amazing gift… Something unique and relevant to your project R - Record their reaction D - Don’t quit when things go wrong… and find another way!   We also cover:  Jon’s Top Strategies for Locating celebrities and h